A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

03/30/2016 Make Your Podcast Standout
Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.

After all it is the content that matters right? Well no, not exactly remember when black and white televisions could kind of tune into stations it was just a hazy effect.

Make Your Podcast Standout

03/28/2016 What is Podcasting?
Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.

What is Podcasting?

03/25/2016 Podcasting New Highs
Edisons Research upcoming Infinite Dial 2016 study has found, among other things, that the percentage of AMERICANS 12+ who say they have listened to a podcast in the last month is now 21%, up from 17% last year.

complete article

03/23/2016 Podcasting Is the New Networking
Similar to blogging, podcasting allows you to build an audience through the content you create.

However, having a podcast offers a distinct advantage - the opportunity to create real relationships.

Want to know my thoughts?

complete article

03/21/2016 Sacred Podcasting
Unlike TV or radio broadcasts, which require special equipment, podcasts are popular, inexpensive recordings that can be listened to via a church’s Web page. What makes a podcast so attractive is its easy accessibility; that it can be downloaded onto a smartphone or any other personal device and listened to whenever the time is right.

Bill Johnson, director of educational technology at Concordia Theological Seminary, 6600 N. Clinton St., where podcasts are also used as an educational tool, says it is easy for a church to begin podcasting.

complete article

03/19/2016 How to Increase iTunes Reviews & Grow Your Podcast Empire
The percentage of Americans who listened to a podcast in the past month has nearly doubled since 2008, from 9% to 17%.

One-third of Americans — 33% — over the age of 12 have listened to a podcast.

Awareness of podcasts has more than doubled since 2006; nearly half (49%) of Americans 12 years of age and older are familiar with podcasting

complete article

03/17/2016 Podcast Management App
The Podcasts Connect portal lets users submit new podcasts and manage existing podcasts using their Apple IDs. Uploading a podcast is as simple as entering an RSS feed URL and there are new features that make it easier for podcasters to update their content.

complete article

03/15/2016 Podcasting Makes Strides In Advertising, Still Room To Improve In Measurement
As dynamic ad insertion becomes more accessible in podcasting (Gimlet and Panoply also use the technology), a flood of new inventory could lead to lower CPM rates.

Ad tech has broken down the monetization wall, but measurement in podcasting remains a challenge. The key metric is number of downloads, making it difficult to tell whether or not a user actually listened to the podcast, let alone an ad.

complete article

03/11/2016 Bridge Ratings: Podcasts Continue to Gain in Popularity
Marketers are gaining more confidence in the platform. Over the last five years the amount of money spent on podcasting advertising has grown by approximately 25 percent with 2015 growth signaling an unusual year over year spike (+ 48 percent). Cost-per-thousand values are tracking with increases as well.

Listening. While marketing has seen growth of 20+ percent over the last five years, listeners have grown by around 8 percent and the number of listening sessions has grown by 11 percent.

Listener Acquisition. Bridge has seen growth of the podcast audience through five principle sources: Personality, Cross promotion, Social Media buzz, traditional media, and list positioning—in other words, presence in the iTunes top 10 list.

Podcast Pricing. Agencies and podcast buyers indicate that pricing of podcast advertising is generally higher than other media primarily due to listener retention, engagement and response.

complete article

03/13/2016 Podcasting Dos and Do Nots
Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO
1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Dos and Do Nots

03/11/2016 List of Sites for Podcast Submissions
List of Sites You can Submit Podcasts to

03/09/2016 Android Auto: Top 5 Best Podcast Apps for the Car
Currently, apps for Android Auto are pretty limited. There are a good number of choices for streaming music, as well as streaming podcasts however. Which is exactly what we are looking at today. All five of these apps are compatible with Android Auto – you just need to plug in and go really – and all work great.

complete article

03/07/2016 New App Turns Your iPhone into a Podcasting Machine
You do not need a high-frequency antenna or FCC license to be a broadcaster in the 21st century. Anyone can have a podcast – well, that is, anyone with the technical know-how and money for equipment, such as a good microphone, to produce their work.

complete article

03/04/2016 Podcasting Can Be the Star in Your Marketing Tool Box
There are business podcasts, music podcasts, informative podcasts, self-help podcasts, etc. If you can think of a potential audience, there is likely a podcast for it. People listen to podcasts at times when a video would be inconvenient, like while walking, working out, or driving to and from work.

And podcasting has only been around for about seven or eight years, so it is a relatively new invention. It has grown in popularity largely because of the ease with which one can set up a podcast show. You do not need much equipment or software to get it done, and people always love to talk!

Podcasting is perfect for the business owner looking to attract more customers by relaying relevant information, or the individual looking to discuss political, religious, or even entertainment topics to a wider audience.

complete article

03/02/2016 How This New Podcasting Platform Pulled Off The Perfect Product Launch
n the world of technology startups, it seems many people look to a few select sites to figure out what products are new and exciting. Product Hunt is one of those sites. At the time of this writing, Product Hunt has 4,007 products listed, 15,795 comments, 71,842 upvotes, and 29,021 subscribers from around the world. So I was fascinated to see a company called Zula generate as much engagement as they did during their launch of their new product called ZCast.

complete article

current blog

2016
march archive
february archive
january archive

2015
november and december archive
october archive
september archive
august archive
july archive
june archive
may archive
april archive
march archive
february archive
january archive