Regardless of the size of your business, or whether
your company is public, private, a government agency, or a non-profit...
there is little doubt that you should consider podcasting. Podcasting
is a 21st century medium, and has proven that it is far more than
just a passing fad.
What is podcasting?
Podcasting is a relatively new communication medium.
Podcasting's increasing popularity and low cost of entry makes it
a great communication and promotional channel for companies to experiment
Podcasting is online audio content, and sometimes
video content, that is delivered via an RSS feed. You are probably
asking yourself "what is that, and why should I care?" Like it or
not, our world is becoming portable. The one thing you cannot buy
is time; therefore, people are doing everything they can to maximize
the time that they have. For example, commuting time, which was
once wasted, can now become productive time via podcasting. Time
spent waiting in a doctor's office was once unproductive, but can
now be used as "catch up" time for all sorts of things, including
listening to podcasts. Technology and portability have come together
to provide a solution to improving communication and productivity.
It is no surprise that businesses have adopted podcasting
at a rapid rate. As podcasting has evolved, many businesses are
using it as a marketing method as well as a communication channel.
Podcasting is a relatively inexpensive medium to implement, and
the potential of an expanded audience will appeal greatly to businesses
that always seem to be struggling to get their message out.
Miscommunication and lack of communication have been
long-time problems, and the source of an interminable amount of
frustration for businesses, both large and small. The desire to
become portable and to utilize time, balanced with the need to build
and expand communication, has catapulted podcasting to the forefront
of businesses, regardless of their size. Podcasts are effective
at resolving both issues of portability and improved communication.
If your business struggles with consistent communication,
take a look at podcasting as a possible solution.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.