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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

05/30/2018 EFF Wins Final Victory Over Podcasting Patent
EFF challenged the podcasting patent at the Patent Office in October 2013. We won that proceeding, and it was affirmed on appeal. Today, the Supreme Court rejected Personal Audio’s petition for review. The case is finally over.

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05/28/2018 Podcast Augments The Radio Star, Nielsen Finds Medium Still Tops Weekly Reach
Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by Americans, according to Nielsens just-released Audio Today Report.

In terms of weekly reach, radio actually ranks the highest among the major media tracked by Nielsen, reaching 93% of the adult population, vs. only 88% for TV, 83% for smartphones, 50% for computers, 47% for TV-connected devices, and 37% for tablets.

Put another way, the report estimates that radio reaches 270 million Americans (6+) each week.

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05/25/2018 Five Processing Considerations to Keep in Mind
The technology of audio processing now encompasses a wide range of types developed to suit the various transmission platforms available to broadcasters. Mike Erickson, systems and support engineer and all-around hands-on processing guru at Wheatstone Corp., breaks these choices down into what are basically five categories: AM broadcasting, FM broadcasting, HD broadcasting, web streaming and podcasting.

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05/23/2018 How to Be Featured on a Podcast in Your Industry
The podcast industry is a booming one. A decade ago, podcasts were a niche addition to your audio library on your mobile device. However, the number of people who regularly listen to podcasts has increased dramatically, especially in the past five years.

According to Edison Research, an estimated 36 percent (98 million) of Americans more than 12 years of age said they have listened to a podcast before in 2016. Additionally, the same report added that an estimated 21 percent (57 million) of Americans over 12 listen to podcasts on at least a monthly basis.

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05/21/2018 Podomatic sees growth in podcasting
Podcast hosting platform, Podomatic, sees growth in podcasts created by independent podcasters.

The growth in podcasting is attributed to several reasons:

For one, podcasts are growing in importance. More listeners are interested in podcasts.

complete article
05/18/2018 Nielsen Podcasting Insights: A Marketers Guide to Podcasting–How Avid Podcasters Influence Purchasing Patterns
A lot can change in a year, and podcasts are a perfect example of this. The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming a darling of advertisers, as well as a trusted source for brands looking to reach consumers. But are podcasts driving results?

The report also looks at three new product categories from Nielsen’s Fanlinks Survey: Juice, Milk, and Cereal. These are mainstream products that nearly all U.S. consumers buy on a frequent basis, just the kind of brand-level advertisers that the medium of podcasting needs to attract! The report also looks at the increasing role of smartphones in podcast usage along with a summary of Nielsen’s brand lift studies conducted specifically for podcast networks. Nielsens Media lab also looked at podcast increase in purchase intent for a variety of advertisers, including personal care, financial services, and recruitment sectors.

complete article
05/16/2018 The power of podcasting: SEO keyword angles
Once you are booked on a podcast, brush up on the host’s website, bio and about page.

Listen to recent podcast episodes so you can get a feel for the types of questions being asked, learn a little bit about the host and ask about audience demographics. You have an opportunity to speak with someone who is going to listen to you for 20 or 30 minutes of their time — you must make an impression!

Before the podcast interview, the host or one of their representatives will typically contact you to chat about what they want to cover on the podcast. If they don’t reach out to you, you should contact them and ask if you can schedule a time to talk about what they would like to discuss on the show.

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05/14/2018 How to Introduce Podcasting to the Journalism Classroom
I love new trends in broadcasting, and nothing is hotter today than podcasting, those episodic audio or video programs available for download by an audience.

Despite terrestrial radios consistent hold on listeners, podcasting has seen an ever-present increase of listeners with 21-24 percent growth year-over-year. Can you believe the largest growth is coming from the age 18-34 demographic?

When we see a media gaining ground in culture, it is the right moment to invest a staff’s time and resources into becoming prolific in that medium, and that’s what we have done at Ritenour High School to build students skills and their confidence as journalists.

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05/12/2018 Netflix For Podcasts Looks Doubtful Despite Steadily Growing Listenership
We are in a golden age for podcasts. Nowadays listeners can choose among a seemingly infinite variety of quality, professionally produced podcasts that cater to every interest imaginable. The latest market research says that listenership has reached true mainstream media levels. Serious corporate and venture money is flooding the space. But are those investors going to see a return, and will the golden age continue?

Earlier this month, Edison Research and Triton Digital released their annual Infinite Dial research study, a highly regarded and influential resource for everyone in the digital audio market.

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05/10/2018 Podcastings New World: Groupies, Stage Fright and Sold-Out Shows
The most popular podcasts now draw millions of listeners, and their hosts and producers are capitalizing on that connection by taking their shows on the road.

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05/08/2018 Is Creating Your Own Podcast Actually Worth It?
Podcasting is growing fast, and you can get in easily: There’s minimal equipment to buy, no gatekeepers to hold you back or complicated software to learn, no $200-million budgets necessary. A mere $200 will suffice if you have an interesting idea for a show and a quick wit, if you work hard and keep your expectations low.

complete article
05/06/2018 Best Microphones for Podcasting
Whether you are a beginner starting from scratch or a current podcaster looking to upgrade their gear, yo will find something for you on our list of some of the best podcast microphones on the market.

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05/04/2018 Branded Podcasts Are The Ads People Actually Want To Listen To
Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. And now that Apple Podcasts is delivering analytics on listeners, advertisers can rest assured that listeners are paying attention. NPR says it’s found that 75% of listeners took action on a sponsored message.

Midroll, the podcast content company owned by radio and TV operator The E.W. Scripps Co., has collected their own survey data and found that podcast listeners make it through about 90% of a given episode, and relatively few are skipping through ads. To make sure that listeners are truly engaged, though, more companies are turning to branded podcasts, full series produced to amplify a brand’s story, and find an audience of like-minded folks delivered free to consumers.

complete article
05/02/2018 How to Start Your Own Podcast
The podcast industry has not slowed down since it became massively popular several years ago. Unlike radio, this online form of audio broadcasting allows listeners from all around the world to tune in to or download thousands of podcasts with just their computer, mobile application, or portable media player. At the same time, it gives thousands of podcasters the opportunity to speak their mind about anything under the sun, gain a sizeable audience, and possibly earn a couple of bucks on the side.

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