A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

08/28/2015 Do Your Podcasts Hurt Your Ratings?
Each station has its target audience, just as podcasters do. Most podcasts target specific topics such as local sports, cooking, lifestyle and health. These shows are usually weekly or monthly, and require great length and longer time periods to interact with listeners prior to putting out the next episode. With radio, the conversation with the audience is immediate. You can call in to win tickets and prizes, speak with the host and even request your favorite song. With podcasting, you rely off of comments from previous shows, social media and other means of communication prior to the show being recorded.

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08/26/2015 The Rising Popularity Of Podcasting, And Why Your Business Should Care
Podcasts have been causing quite a lot of noise lately. Yes, literally. For those completely new to the podcast scene, podcasts are a series of audio files made available online.

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08/24/2015 Podcast Ad Revenue
While no single podcast has had that same sort of zeitgeist moment, digital audio shows seemingly remain on a roll. And now the Interactive Advertising Bureau is looking to stoke advertisers interest in podcasting, while also helping ad buyers better understand the mediums nuances.

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08/10/2015 Is This the Golden Age of Podcasting?
In the last couple of years, the number of great podcasts has exploded. Many people today not only know the word podcast, but can give you several examples of their favorites. Podcast experts (those of us who have been listening to them for years) have cautiously begun to suggest that we have entered the Golden Age of podcasting. Is this truly a golden age of podcasting, or simply a renaissance.

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08/07/2015 As Podcasts Grow, the Podcast Freelance Economy Takes Shape
In an effort to establish benchmarks for how much freelance audio producers should be paid in the new medium, the Association of Independents in Radio has released a new guide and standard contract outlining standard rates for various types of segments and work.

AIR, an advocacy group for independent radio producers, has previously worked with NPR and other public media outlets to establish freelance pay rates, but this is the first time AIR has explicitly addressed payment for work on podcasts.

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08/05/2015 Why The Future of Podcasting Looks Bright
The surge in podcast popularity is on the rise as media consumption habits continue to change. Since 2014, monthly audio podcast consumption grew from 39 to approximately 46 million monthly users, according to Edison Research.

The medium’s growth has piqued advertiser interest, generated spinoff networks, aggregation apps and podcast shows from major publishers to mom bloggers.

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08/03/2015 Podcasting Is the Future of Journalism
When a podcaster can get the president of the United States to sit down for a long, rambling interview in his garage, I think it is time for the rest of us to acknowledge that podcasting is the future of journalism.

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07/31/2015 Scripps Buys Podcasting Company
E.W. Scripps Company just bought podcast company Midroll Media.

Midroll is the largest podcast sponsorship network, connecting more than 240 advertisers with over 200 of the most popular podcasts like WTF with Mark Maron. The company also creates and distributes 35 original podcasts.

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