Do's and Don'ts
By S. Housley
Consider following these simple podcasting tips to
get the most from your podcast and make it stand out from other
podcasts in the crowd.
1. Make it Professional
Regardless of whether you are podcasting from your garage or
a corporate boardroom there is no reason that your podcast cannot
have a professional sound and feel. Use software to edit the audio
file and filter background noise. Listeners will not tolerate poor
audio quality. With the wide range of relatively inexpensive software
and hardware available there is no reason you can not provide good
quality audio podcast.
Provide listeners a transcript or detailed show notes in the
description of the podcast feed. This will help prospective listeners
locate your podcast using ... If you do not wish to transcribe the
entire podcast be sure to provide detailed show notes and links
to products mentioned in the podcast.
3. iTunes Support
With automated tools like FeedForAll it is easy to add iTunes
support to podcasts. By listing your podcast in the iTunes directory
your will significantly increase your podcast's exposure. With iTune's
huge audience and distribution, podcasters are foolish to not target
As important as audio quality is, it should not be at the expense
of content. What you have to say is just as important as how you
say it. Provide engaging content that is informative, educational
5. Subscribe To Your Podcast Feed
Subscribe to your podcast feed, this will allow you to see and
hear what your audience sees and hears.
Do not stray too far from the topic. If your podcast is about
cooking it is probably not the best idea to go on a tirade about
your political views. While you will likely interest some of your
listeners you might alienate others. Focus is important, and critical
for retaining listeners.
Make a point then move on, there is no need for redundancy and
rambling. Dead air, or "umms" will drive listeners away, keep your
show moving. Do not be afraid to use audio editing software to remove
any uncomfortable silence or repetition, it will make your show
3. Forget Meta Data
It is critical that you include appropriate and relevant keywords
in your podcast feed title and description, this will help listeners
locate your podcast.
4. Skimp on Bandwidth
There is nothing worse than building a large listening audience
and being unable to handle the bandwidth loads. Use a reliable web
host that can handle your shows bandwidth. Bandwidth and accessibility
is critical to a podcast's success.
5. Ignore Your Audience
Do not ignore your audience. Create a venue for listeners to
communicate with you, whether it be through email, a forum or a
blog. Listen to what your audience is saying, and even more importantly
listen to what they are not saying.
Monitor your web logs and monitor your subscription
levels and bandwidth to know when a show is a hit. By adopting good
podcasting practices, you will be on the path to podcasting success.
Following these simple podcasting do's and don'ts will get you started.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.