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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

03/13/2016 Podcasting Dos and Do Nots
Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO
1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Dos and Do Nots
03/11/2016 List of Sites for Podcast Submissions
List of Sites You can Submit Podcasts to
03/09/2016 Android Auto: Top 5 Best Podcast Apps for the Car
Currently, apps for Android Auto are pretty limited. There are a good number of choices for streaming music, as well as streaming podcasts however. Which is exactly what we are looking at today. All five of these apps are compatible with Android Auto – you just need to plug in and go really – and all work great.

complete article
03/07/2016 New App Turns Your iPhone into a Podcasting Machine
You do not need a high-frequency antenna or FCC license to be a broadcaster in the 21st century. Anyone can have a podcast – well, that is, anyone with the technical know-how and money for equipment, such as a good microphone, to produce their work.

complete article
03/04/2016 Podcasting Can Be the Star in Your Marketing Tool Box
There are business podcasts, music podcasts, informative podcasts, self-help podcasts, etc. If you can think of a potential audience, there is likely a podcast for it. People listen to podcasts at times when a video would be inconvenient, like while walking, working out, or driving to and from work.

And podcasting has only been around for about seven or eight years, so it is a relatively new invention. It has grown in popularity largely because of the ease with which one can set up a podcast show. You do not need much equipment or software to get it done, and people always love to talk!

Podcasting is perfect for the business owner looking to attract more customers by relaying relevant information, or the individual looking to discuss political, religious, or even entertainment topics to a wider audience.

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03/02/2016 How This New Podcasting Platform Pulled Off The Perfect Product Launch
n the world of technology startups, it seems many people look to a few select sites to figure out what products are new and exciting. Product Hunt is one of those sites. At the time of this writing, Product Hunt has 4,007 products listed, 15,795 comments, 71,842 upvotes, and 29,021 subscribers from around the world. So I was fascinated to see a company called Zula generate as much engagement as they did during their launch of their new product called ZCast.

complete article
02/29/2016 Podcasts Speak to Boomers
Boomers appreciate intimacy, and, like the best of broadcast radio, todays podcasts are audio experiences in which the listener has a one on one relationship with the host that offers true lean-in immersion.

And baby boomers — 76 million Americans born between 1946 and 1964 — are a target market for podcasts.  Not only do they have nostalgia for the broadcast radio they once knew, but there are dozens of podcasts specifically geared to boomers covering topics from DIY to retirement, from cooking to comedy, from technology to old-time radio.

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02/26/2016 Big Corporate Sponsors Could Change Podcasting
Single corporate sponsorship of television programs fell out of vogue in the 1960s, in favor of now-familiar ad spots. But after 53 years off the air, General Electric is reviving the concept in a modern (if retro) medium: podcasts. The Message, a show entirely sponsored by GE and produced in partnership with Slates Panoply network, is currently No. 14 on the iTunes podcast chart, and might just change how podcast funding works.

complete article
02/24/2016 Will The Plan to Measure Podcasting Work?
I believe the goal on the Public Radio/Media side is to push forward faster with a standard specification on how to count podcast episode downloads and progressive stream download playback. These new guidelines are only helpful from the perspective that public radio/media now has a standard   methodology to count podcast audiences, but could benefit from adding broader and more complete standards being developed by the IAB.

The public radio guidelines does potentially contribute to the urgent need for the whole industry to agree on recommended algorithm filtering of downloads. That is being worked on in a larger more inclusive podcast working group with the IAB (Interactive Advertising Bureau).

complete article
02/22/2016 Bridge Ratings Podcasting Study Looks At Potential Of Changing Distribution Model
The study offers suggestions to the podcasting industry based on its data, including renaming podcasting because while 64% of respondents could define it, the medium needs broader appeal with a name that explains it better like audio on demand; and placing podcasts on streaming platforms to make using them easier, the prospect of which doubled the number of respondents who said they would listen.

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02/19/2016 Podcasting is Perfect for People with Big Ideas.
There is a new breed of academic who understands this and is committed to bridging the gap between academia and the real world. Many blog, actively seek media coverage of their research and appear on radio and television to shed light on the issues of the day.

However, not many academics are podcasting and I am not sure why. Podcasting is a great means of communication: it captures the human part of knowledge creation. We can hear academics and practitioners talk about what they do, why they do it and why it matters, in their own words.

Podcasts are certainly growing in popularity. Recent figures show that 1.7% of the time Americans spend listening to audio is devoted to podcasts, and that 15% of Americans – around 39 million people – had listened to a podcast in the last month.

complete article
02/17/2016 Podcast Pioneers: Where Audiences Choose to Listen to the Ads
What would happen if programmers focused their attention on the ads, treating them the same way they treat their shows, with careful crafting to ensure that they, too, entertain. Could this help to reduce the rate of audience opt-out?

Marketers are acutely aware of the need to do things differently.

complete article
02/12/2016 Podcasts Are The New Mommy Blogs
The popularity of mommy blogging exploded about 10 years ago and has been going strong ever since. There are now millions of moms who identify as mommy bloggers and some who do not, but still fall in that category. This is a powerful group of women. Many of them representing brands and products on their blog as a way to supplement or create income. Mommy blogging has grown into a multi-million dollar industry with one report from a few years ago saying there are 3.9 million mom bloggers, but that number is probably much higher now.

complete article
02/10/2016 Student Podcasts on the Rise as Talk becomes the Next Big Thing
A couple of drinks, close friends and some conversation sound like a typical weekend for college students, and Indiana University senior Rob Sherrell is no exception — just do not forget to include a microphone.

complete article
02/08/2016 Five Revenue Strategies From a Million Dollar Podcast
Tell us about your monetization strategy.

We have five main monetization strategies: No. 5, my consulting and speaking. No. 4, we run a mastermind, called Fire Nation Elite, for my listeners who want more access to me and more access to the elite listeners. No. 3 is affiliate income. I do anywhere from $50 to $100,000 per month.

complete article
02/05/2016 71% of All Music Listening Is Now Free, Study Estimates
Approximately what percentage of your music listening is from each of the following sources?

complete article
02/03/2016 How to Attract New Listeners
But for podcasts to scale up, creators need to reach listeners outside of the echo chamber—and enable those listeners to share with their networks.

complete article
02/01/2016 Podcasting is Perfect for People with Big Ideas
Podcasts are certainly growing in popularity. Recent figures show that 1.7% of the time Americans spend listening to audio is devoted to podcasts, and that 15% of Americans – around 39 million people – had listened to a podcast in the last month. And the UK is catching on fast. In late 2014, the BBC announced record figures for podcast downloads of its programmes.

complete article
01/29/2016 Can Podcasts Finally Turn a Profit?
Podcasters have been liberated in so many ways from the strictures of traditional media, such as programming schedules, standards and practices and overbearing network executives. Unfortunately, that is also liberated them from traditional revenue models. The podcasting sector is still sorting out the whole profit thing, but several novel initiatives have made podcasting start to pay.

complete article
01/27/2016 8 Podcasts Prove That Women Dominated The Podcast Game In 2015
It is become increasingly evident that the sound of radio has been broadened to include more female voices. Lets hope 2016 is another step in the right direction.

complete article
01/25/2016 The End of the Dark Ages of Podcasting
The industry is still grappling with some very basic questions about how to reach new listeners and improve content discovery for existing listeners. While content becomes more sophisticated, the delivery of that content has seen only incremental improvements. And solutions don’t come from a few shows going viral.

complete article
01/22/2016 The Year We Started Taking Podcasts Seriously
Just a couple years ago, the idea that the president of the United States would record a podcast episode from comedian Marc Maro’s garage would have been hard to imagine. But in 2015, podcasts became serious business.

complete article
01/20/2016 Podcasting Exoplosion
Right now, radio dominates — terrestrial radio occupies 52 percent of all audio consumption; satellite, another 8 percent. And in total, those two comprise 74 percent of all audio revenue. (Music streaming and downloads nab most of the rest.)

Yet they suck. They suck as user experiences; they suck as content sources.

complete article
01/18/2016 10 Must-Listen Architecture and Design Podcasts
Is there a form of media that complements city living better than podcasting? Whether it keeps commuters company during a morning train ride or provides a soundtrack for a stroll through city streets, the ubiquity and portability of podcasting can make a favorite show seem like a constant companion.

complete article
01/14/2016 How to Build Your Content Empire Using Podcasts
A good way to entice readers to still listen is to post a partial transcript. That way they get a taste but still have a reason to listen to your podcast. You can also create more of a native advertising piece by creating a complementary piece of content on the same topic.

Use Podcasts to Build Your Network

complete article
01/12/2016 Why Big Brands Are Invading Podcasts
An estimated 46 million Americans listen to podcasts each month, according to Edison Research, with shows covering topics as varied as the latest Apple rumors, how best to confront the Islamic State, and the analysis of old Seinfeld episodes.

But while independent producers and celebrities like Joe Rogan and Marc Maron have largely dominated the scene since Apple integrated podcasts into iTunes in 2005—at the time, Macworld described podcasts as time-shifted amateur radio—a growing number of large companies, including General Electric, IBM, and Slack, have now launched a number of podcasts of their own with names like Wild Ducks and Variety Pack.

This raises a few simple questions: Namely, why are these multi-billion dollar companies getting into a medium long dominated by hobbyists and comedians?

complete article
01/11/2016 Podcasting in 2016
erall, marketers agree that if 2015 cemented the shift to mobile and weathered the rise of ad blocking, then 2016 will be the year when social media marketing muscles its way to the forefront, personalization takes priority with the help of Little Data.

This month, we asked readers for their predictions on what the digital marketing industry might look like in 2016. We received many great responses and are eager to share some of the most insightful predictions with you.

complete article
01/08/2016 Is Podcasting Replacing the Company Newsletter?
Donna Papacosta is a communications consultant and the owner of Trafalgar Communications, based in Toronto. In 2005, Papacosta launched the Trafcom News Podcast, one of the first business-related podcasts in Canada. She is an expert on podcasting, including the use of podcasts to communicate with employees.

complete article
01/07/2016 Podcasting Search Problem Could be Solved by This Spanish Startup
Smabs web app will automatically transcribe podcasts, giving listeners a way to scan and search their content.

complete article
01/05/2016 Best Podcasts of 2015
More than 300,000 podcasts exist in the world as of the close of 2015. They range from products made by someone pressing record in their closet to million-dollar outfits with sterling sound engineering. Objectives span from shining a light on underheard voices to the audio equivalent of a selfie.

complete article
01/04/2016 Clammr Is a Pinterest for Podcast Audio Clips
Clammr is a tool for sharing short audio clips.

complete article
01/01/2016 Podcasts the New Blogs
It is the golden age of podcasting, and the format is open to anyone with a laptop, a microphone, and access to a web server. A host of audio producers, many trained by Ira Glass, are creating narrative series with the same quality and creativity as the 20-year-old radio documentary show This American Life. Media companies from TED to The New York Times are piloting shows. Businesses are testing them out as content marketing. And hell, if you want to make a podcast about your stamp-collecting obsession, you can do it. Surely there’s money to be made—and audience to be had—somewhere. It all feels very familiar. As Joshua Benton wrote for NiemanLab, podcasts in 2015 feel a lot like blogs did a decade ago.

complete article
12/31/2015 Finding Podcasts
At the moment, there is nothing doing for podcasts what Spotifys algorithms can do for your music listening habits, or what aggregators like longreads.com or thebrowser.com can do for the scope of what you read.

There are a few ways you can explore this.

complete article
12/29/2015 Why Podcasting Is Going To Sound Totally Different In 2016
Thanks to a number of rapidly evolving technologies and changes in listener behavior, a lot of the seismic shifts that have swept across other digital media will shake up podcasting, too, making its ads more easily targeted and its shows easier to discover and share.

Below are a few of the forces that will turn the podcasting industry on its head next year.

complete article
12/05/2015 RecordForAll Audio Recording Software
RecordForAll makes it simple to record audio files, layer audio files and edit audio files for podcasting. Podcasters can record voices, or music files or other sounds.

RecordForAll Audio Recording Software
12/03/2015 As Podcasts Go Mainstream Will Corporations Take Over
And while big-name podcasts are trying to go to new platforms, the reverse is also true. Apart from Pandora, music streaming services including Spotify and Google Play Music have announced that they too want to host podcasts. And that could be the start of real problems, down the line. So far, Apple has just been an index for podcasts, while these other services want to host them them instead of just listing them.

complete article
12/01/2015 What Publishers Can Learn from Podcasting
Every other form of media is clamoring for engaged, loyal readers — traits that would certainly be encouraged by intimacy with the media consumed. Just what about podcasting fosters this, and is there anything other mediums can learn from it?

Alex Blumberg, founder of Gimlet Media, introduced a panel of podcasters at a recent CUNY event by talking about four things that audiences want out of podcasts: engagement, learning, entertainment, and connection.

complete article
11/29/2015 Podcasters Target Thanksgiving Travelers
Even as the popularity of podcasts climbs, sparking recent moves by major players like Spotify and Google, consumers still struggle to discover new shows. Thanksgiving weekend, one of the heaviest travel periods of the year, offers the industry a key opportunity to reach those potential listeners.

complete article
11/27/2015 These Microphones Have as Much Personality as the Podcasters
Neat Microphones, a division of Gibson, recently announced its Widget series, a simple, elegant line of affordable USB podcasting microphones targeted at homebrew broadcasters.

complete article
11/25/2015 Starting a Podcast for People Who Do Not want their Lives Taken over by Podcasting
First, let me break down how both my shows work.

Invisible Office Hours
The first podcast is one I co host with Jason Zook called Invisible Office Hours. We release the show in 12 episode seasons approximately twice a year, so we can focus on it for a short burst, then go off and do other things.

complete article
11/23/2015 The Power of Podcasting Redux
It is no secret that technology continues to transform the way educators teach and the way students learn. Increasingly, students want to be able to learn on their own terms–that is, they want to be able to study whenever, wherever, and however they choose, and they expect institutions and faculty to be accommodating. We have likely all had students who for one misguided reason or another believed that their professors–particularly those teaching online—were available around the clock to answer questions, provide feedback, and generally just be there if needed. As unrealistic as this belief is, would not it be nice if instructors could approximate being available 24/7? Well, you can—sort of—through the power of podcasting.

complete article
11/21/2015 Corporate Sponsors Could Change Podcasting
Single corporate sponsorship of television programs fell out of vogue in the 1960s, in favor of now-familiar ad spots. But after 53 years off the air, General Electric is reviving the concept in a modern (if retro) medium: podcasts.

complete article
11/19/2015 Google Challenges Apple with New Podcast Feature on Play Music
Podcasts have been a thing for a while no, and Google has decided to make it official by welcoming podcasters with open arms. Play Music will soon include podcasts after podcasters will respond to Googles request to upload content before the launch of the service sometime in the coming months.

The news was announced in a post on the Android Official Blog, and it aims to provide users with its own collection of podcasts rather than losing users to third-party apps. Google is also rather excited about the mood-based curation that will be available for podcasts, in a very similar to its current music curation

complete article
11/17/2015 These 3D Printing Designers Used Podcasting To Create A Massive Audience Fast
Their hope was to establish themselves as recognized 3D printing experts and to build a strong audience and social media following. In addition to the podcast, they post videos, photos, reviews and links on their blog as a visual companion to the podcast.

complete article
11/15/2015 Podcasting as a Business Content Marketing Strategy
Every day we hear more experts preaching the gospel of podcasting as a content marketing tool. It is a very enticing sermon. We get to have our own cute little pre-recorded radio show our audience can listen to when they are working out or driving in the car.

But how is a podcast supposed to help grow our business?

In theory, podcasts create brand fanatics, people who are deeply invested in who we are as people and as business professionals. This is essence of long-form content marketing.

complete article
11/13/2015 Podcasting Blossoms, but in Slow Motion
Is podcasting in the middle of a long boom or a short bubble? The future of radio, a medium already being buffeted by streaming music, may be riding on the answer.

Podcasting — a terrible tech insiders name for delivering radiolike shows directly to your phone — has long been prone to cycles of hype and doom. While the medium is more than a decade old, from the moment the very first pods were cast, people have been calling podcasting either the worlds next great media revolution, or another failed byway in digital experimentation.

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11/11/2015 Podcasting for Entrepreneurs
I love podcasting. The reason I love it is because I rarely need to think about it.

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11/09/2015 How to Conduct a Podcast Interview
Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

1. Prepare Questions in Advance
Prepare a list of questions prior to the interview, contemplate possible follow-up questions based on the expected responses. Create a list of notes along with the questions that are accessible during the interview and will help you direct the conversation.

How to Conduct a Podcast Interview
11/06/2015 General Electric is Producing a Science-fiction Podcast
In a sign that what is old is new again, U.S. conglomerate General Electric is producing its own science fiction podcast series in an effort to raise its profile among a younger, tech-savvy audience.

complete article
11/04/2015 Product Hunt Adds Podcast Discovery To Its Fleet Of Channels
Product Hunt is continuing its expansion of channels, this time with podcasts. But it is not about the actual podcast show so much as certain episodes of those shows that will be added to the list for upvoting.

The new listing offers an opportunity for the Product Hunt community to chat about particular episodes with other podcast fans and the hosts themselves – something missing in other podcasting networks.

Will the podcast discovery channel display the same chatter as other categories on the site?

complete article

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Blog about podcasting.
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