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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

10/07/2016 Podcasting Sermons
The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

Podcasting Sermons
10/05/2016 Submit Your Podcasts
Large directory of Podcasting Sites Submit your Podcasts
10/03/2016 Podcasting: The Promise And Perils
Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. Podcasting is a bit of a warning sign to mass and mainstream media, as niche content takes hold.

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10/01/2016 Technology and Politics
The U.S. Constitution safeguards the right to vote for every citizen over eighteen years of age, with few exceptions, ensuring a government of the people, by the people and for the people. Nevertheless, only about half of eligible voters historically vote for their president. Those who do make it to the polls are more educated than unschooled, more white than black, more men than women, more wealthy than poor, and more old than young.

Technology and Politics
09/29/2016 The race to monetise podcasting
There is a company in the U.S. called Panoply. You would probably call them a broadcaster although, technically, narrowcaster might be a more accurate term. Either way, this company may just be what the future of radio looks like.

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09/27/2016 Podcasting: A Users Guide To Discovery
As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings.

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09/25/2016 Politics and Podcasting
The staggering distribution numbers, through channels like iTunes, YouTube, or podcasting websites, indicate that technology could play a critical role in the upcoming elections. Technology could be the deciding factor in the 2008 US Presidential race, and while distribution has never before been as accessible as it is to today's politicians and political candidates, politicians have far less control over the news and media than their counterparts in previous years.

The curious need not look any further than YouTube to find the latest political constituents being haunted by their own words and dogged by their past missteps. Today's politicians have far less control of the news media and messages associated with their candidacy.

Politics and Podcasting
09/24/2016 Why Podcasting Is Going To Sound Totally Different In 2016
But in 2016, everything about podcasting is going to change. Thanks to a number of rapidly evolving technologies and changes in listener behavior, a lot of the seismic shifts that have swept across other digital media will shake up podcasting, too, making its ads more easily targeted and its shows easier to discover and share.

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09/22/2016 Podcasting: The Economics - Passions And Profits
Over the past two years, podcasting has grown dramatically. It all began after the success of the WBEZ podcast Serial, first released in October 2014 as a spin-off of the radio program This American Life.

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09/20/2016 Will the Podcasts You Follow, Follow You?
Podcasting has been one of the last corners of digital media that one can consume pretty much anonymously. Not only are publishers unsure about who you are, they have not even known when or if you have listened to their shows. Podcasting stats have been so fuzzy that there’s debate about how to even count downloads. That could all change if the startup Art19 has its way.

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09/18/2016 Podcasting, Once a Niche Labor of Love, Now Can Open Doors in TV and More
When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she did not settle on a hot book—comic or otherwise. Instead, it was a year-old podcast called Lore, created—and produced on the cheap—by Aaron Mahnke.

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09/16/2016 7 tips for podcasting on the cheap
Just as anyone with a keyboard and an opinion can start a blog, anyone with a voice can start a podcast. Ideally it should be a nice voice with something original to say, but that's up to you to work out.

One big question facing novice podcasters is how to get started -- or, more accurately, how much to get started. Surely you need a fancy microphone, a mixing board, a soundproof studio and several audio engineers?

Another tool for Editing we recommend is RecordForAll.

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09/14/2016 Millenials Turn To Podcasting To Get Their Brand Out
AdWeek has the details about the continuing rise in popularity of Podcasting stating 21% of Americans age 12 or older say they have listened to a podcast in the past month, a 17 percent increase in the last year and a 75 percent increase since 2013.

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09/12/2016 Can Podcasts Turn a Profit
The success of podcasts like Serial and Untold is helping to bring a new audience to this medium. But it is innovation in attracting revenue from the listeners that will support the revival of podcasting with firmer foundations.

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09/09/2016 Podcasting Is Big Business
While some of those dollars will likely be new to audio, a big chunk of them will also come from that other platform with well established listener metrics: Radio.

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09/07/2016 5 Podcasting Pet Peeves You Should Avoid
I have been consistently producing and editing a podcast for a tad more than eleven years, and like most podcast producers, I listen to more than a few podcasts. In fact, I’m always seeking out podcasts that fit my fickle and changing interests. Maybe my podcast-producing experience has reduced my podcast-listening pleasure because I tend to focus on the quality of the product rather than the content.

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09/05/2016 Podcasting: The New Frontier for Women Bloggers
Today, podcasting has become a major content piece for them, as they’ve expanded on different issue areas, and used the platform to expand their brand with new audiences.

But I admit I have not given podcasting much thought since then.

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09/02/2016 How to make a successful podcast
Starting a podcast can be daunting, but not if you know how to do so. Here are a few pointers, whether you need equipment suggestions, distribution guidance, or some suggestions on how to build your audience.

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08/31/2016 Podcasting: Is the New Radio in the Midst of its Golden Age?
If I had $100 for every time I heard or read about someone saying that we live in the Golden Age of Podcasting thanks to programs like Serial, I could pay off my student loans. And, as an avid listener of podcasts of all sorts, I can not deny that there is some truth to the assertion that there’s been an upswing in the art of podcasting.

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08/29/2016 Podcasting vs. vlogging
Advertisers, take note: Many bloggers are trying out new methods for delivering content. At #BlogHer16 in Los Angeles last week, two platforms were at the forefront of discussion: podcasting and vlogging. Two proponents for each medium came together to battle it out, but in the end, both were deemed the winner.

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08/26/2016 7 tips for podcasting on the cheap
Ready to dip your toe -- er, voice -- into the wonderful world of podcasting? You can do it for next to nothing. Here is how.

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08/24/2016 Podcasting Studio Head Phones
Headphones can be useful while recording or editing a podcast and the right headphones can be invaluable. No matter if you are guesting on your first podcast or if you are a seasoned podcasting veteran, audio separation between the microphone and the rest of the sounds from your podcast such as co-hosts, incoming Skype calls, Blab discussions, fellow Google Hangouts on Air presenters or a soundboard are key to a clean listenable finished podcast. Monitoring your recording live also prevents many issues later including potential distorted recordings.  And of course if you are editing in even a slightly noisy environment the right headphones can make a difference between total aggravation and getting the podcast produced as accurately as possible in a timely and frustration free fashion.

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08/22/2016 How Attorneys Can Brand Themselves Through Media Outreach
Make yourself the public expert. Do not let others define who you are.

Branding is a foreign concept to most attorneys. This is true for most forms of marketing in the legal field. Attorneys simply do not have time to brand themselves, or take branding into consideration when operating their firm. Who can blame them?

Of all the mediums out there, I recommend that you use digital media and podcasting. I also recommend obtaining authorship on various publications, which ultimately makes you the go-to expert or authority for publications and media.  

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08/19/2016 Art19 Breaks Down The Download Metric To Boost Podcast Advertising
Podcast platform Art19 has taken a step to address the targeting and measurement problem standing between advertisers and a ripe audience of podcast listeners.

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08/17/2016 Best USB Microphones for Podcasting
USB microphones provide one of the easiest routes to graduate from your computer's onboard mic to something with better sound quality. Many musicians use USB microphones for at-home demoing, and more and more, these devices are being deployed in the world of podcasting. And this usage makes perfect sense: USB microphones take the standalone audio interface out of the equation for a one-and-done solution that takes up less space and is even easier to configure. The result is a plug-and-play setup that brings better, clearer sound to your podcast and eliminates the risk of warding off listeners with inaudible talking and random noises on your latest episode.

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08/15/2016 Podcasting and Email Marketing: A Tale of Two Mediums
How podcasting is similar to email marketing

It was not until I had a mini-revelation this month that this article began to take shape. Podcasting and email marketing are a bit like kindred spirits.

When successful, and executed with the right intent, both podcasting and email marketing can be a vehicle for you, your brand and your business to create lasting relationships that will help you grow.

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08/12/2016 20 Top Podcast Microphones for Under $200
One of the most important tools of the trade is a great microphone, and depending on how much you want to invest, the price runs the gamut. But for this roundup, the microphones will be under $200.

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08/10/2016 How podcasting can benefit your content marketing strategy
Recently, marketers have been turning to the re-emerging medium of podcasting to showcase their expertise. Pew Research Center reported that the percentage of Americans that have listened to a podcast in the last month has almost doubled from 9 to 21 percent since 2008. This increased audience creates a massive opportunity for you to position your brand as forward-thinking and ahead of emerging trends.

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08/08/2016 New company launches Podcasting for Businesses
Australian radio trainer and International Consultant Steve Ahern has teamed with journalist and radio presenter Kim Napier to launch Branded Podcasts.  

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08/03/2016 Is Podcasting The Secret Weapon to Attract Young Listeners?
NPR CEO Jarl Mohr says it is. The former Top 40 DJ tells the L.A. Times 7.5 million people now listen to NPR’s podcasts each month, and NPR’s listening on terrestrial radio has also been trending up, with an overall gain of 16% for its signature news magazine programs.

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08/01/2016 Podcasting can be public radio’s fountain of youth
Mohn, a onetime top 40 disc jockey and former cable executive who took over NPR in 2014, explained why he believes that podcasts can be the gateway to getting younger listeners hooked on the medium their parents grew up with.

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07/30/2016 5 takeaways from #SMBuzzChat on podcasting
1. Podcasts can be great for brands

Would you listen to an official Cineworld podcast that instead of just sell, sell, sell was more discussion led and gave you sneak peaks at upcoming films? Of course you would. Any brand could have a podcast; it just needs to be a perfect mix of content and ultimately, exposure.

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07/28/2016 The Power of Podcasting: Get Your Brand Heard
The podcast medium has been growing at a steady pace for the last few years. You probably have a few that you like to listen to on your daily commute, or while working out or doing household chores. That is one of the reasons podcasts have seen such a steady growth. It is a medium that allows listeners to multi-task while consuming content.

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07/26/2016 Choosing a Microphone for Podcasting
Listeners often judge a podcast by its sound quality. No matter the format or topic of your podcast, your listeners are comparing your sound to what they hear on the radio and other podcasts produced by major broadcast outlets. Ironically, your goal is to make your podcast sound so good that no one notices how it sounds. If people notice the sound, there’s probably something wrong with it.

Fortunately, the equipment and techniques needed to produce a professional-sounding podcast are affordable and available.

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07/24/2016 Build Your Entrepreneur and CEO Brand with Podcasting
• How to know if podcasting is right for you
• The best ways to promote your podcast and build an audience
• Using podcasting to build your CEO brand
• Different types of podcasts and which ones will work best for your goals

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07/22/2016 PodWave Brings Programmatic Service to Podcasters
PodWave, a new programmatic service for podcast advertising, hopes to broaden the field by giving more brands the opportunity to dip their toe in the podcast waters without diving in with a full sponsorship. While podcasting is exploding in popularity, only a handful of brands currently dominate its ad inventory.

Podwave was developed by AdsWizz in partnership with National Public Media, National Public Radios sponsorship sales arm.

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07/20/2016 Amazon wants to become the Netflix of podcasts
One of the great things about podcasts, aside from a vast and varied selection of great content, is that everything is free for the taking. Whether you’re prone to listening to NPR, breakdowns of your favorite TV shows or even the latest sports happenings, there’s no pay-to-play scheme associated with podcasts. Unfortunately, Amazon now has plans to change that.

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07/18/2016 Podcasting Has an Ad Skipping Problem
Web advertisements face ad blockers. The DVR lets viewers bypass television commercials. Now, podcasts must contend with the 15-second skip button.

The decade-old podcast industry has been reawakened in the past two years as producers create new shows and more listeners tune in on their mobile devices and in their cars. But advertising growth has been limited by difficulties in audience measurement, and the podcast world is grappling with the same phenomenon rampant across rival media: ad-skipping.

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07/09/2016 How To Use Interview-Based Podcasting in Sales Prospecting
Not only do podcasts offer numerous benefits over text- and video-based content—they are easy to create, convenient to consume, and they can expose new audiences to your brand— but by using an interview-based show format, your podcasts can also be fantastic social selling, networking and sales prospecting tools.

Why Do Interview Podcasts Work?
Think about it. People just love talking about themselves! Everyone knows that the best conversationalists are the people who say the least and ask the most. In the format of an interview podcast, that is exactly what you are doing.

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07/07/2016 NPR Expects to More Than Double Its Podcast Revenue This Year
On Tuesday, podcast measurement and advertising company Podtrac named NPR the top podcast publisher by size. The companys data measures 90 percent of the top podcasts, with 28 million unique monthly listeners in the U.S. and 38.5 million global listeners. To be included in the rankings, publishers must have at least 30 days worth of data that can be analyzed.

According to Podtrac, NPR had 7.2 million monthly users and more than 61 million unique downloads for its 32 shows in April.

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07/05/2016 Stitcher Sold
Stitcher, the platform that has helped turn millions of people into podcast lovers, has officially traded hands and now has a new owner.

The E.W. Scripps Company announced recently that it has acquired the podcast-focused company for a cool $4.5 million, which seems like a fairly low figure considering how popular Stitcher is. In fact, with over eight million registered users, that amounts to around half a dollar per user, which could be considered a deal when it comes to bulking up the total user count for Scripps. The newly-purchased service will become a part of already-established Midroll Media, which Scripps also owns, and all twelve Stitcher employees will also be brought over to the podcast advertising network as well.

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07/02/2016 ComScore Study - Marketing Power Of Podcasts Is Huge
A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once a month, while nearly one in three men 18-34 do so.

Compared to the average consumer, podcast listeners are more likely to have:

a college or higher education
$100k+ household income
be early adopters in multiple categories including movies, electronics and CPG.

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06/30/2016 This Could Be the Future of Podcasting
It also was not in the slightest bit mainstream: according to Edison Research, in 2006 only 22% of Americans were even familiar with the term podcasting, and only 11% had ever listened to one. Both numbers have slowly but steadily grown over the years (55% have heard of podcasting as of this year, and 36% have listened to one, and there actually isn’t a readily apparent ‘Serial’ bump), aided in large part by the smartphone: by removing the need to sync with iTunes it was much easier to have fresh podcasts at the ready. Still, there remained the challenge of creating compelling content, discovering content worth listening to, retaining listeners and, of course, paying for it all.

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06/28/2016 Did Twitter Drop $70 Million on SoundCloud for Podcasting?
It is unclear whether the Twitter investment is part of a strategic partnership, but that would make sense: Twitter might view via an integration with SoundCloud as a way to increase growth and engagement, and SoundCloud may look at Twitter as a way to promote its newly launched subscription service, which is crucial to the companys plans.

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06/26/2016 Why is a compelling podcast the best idea for your startup?
Blogging is popular in India, but podcasts are still at their nascent stages. As a startup, why not mark the first stone in this arena. The idea of podcasts is no less than alchemy to your business expansion. Therefore, here is a list of benefits podcasts are going to bring to your business – and will also add to your success story.

One of the most appealing features of podcasting is its cost effectiveness. Businesses with low budgets and big dreams can start releasing podcasts at a small scale. All you need is a microphone and a computer or a Smartphone to record your episodes – most of which are present already.

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06/24/2016 Niché No More: The Podcast Comes of Age
Here in the UK the growing cultural buzz around podcasts means now is a good time to explore how they could be monetised. Dax, known for their championing of digital audio, and media agency the7stars, have collaborated on the UKs first piece of independent research designed to explore consumers attitudes to podcasts and what commercial possibilities podcasts offer to marketers.

Strong weekly share and a young and engaged urban audience are just two opportunities podcasts offer brand owners, according to our study. In the UK, 3.6m Britons have listened to a podcast within the last four weeks and 11m podcasts are now listened to each month.

According to industry data source MIDAS, podcasts reach 7% of all audio listeners every week. And when combined with listen again/catch-up radio services, many of which include shows packaged by their makers as podcasts, the market opportunity is as big as on demand music services which currently command a weekly reach of 14% of all UK audio listeners.

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06/22/2016 Podcasting Blossoms, but in Slow Motion
Is podcasting in the middle of a long boom or a short bubble? The future of radio, a medium already being buffeted by streaming music, may be riding on the answer.

Podcasting — a terrible tech insider’s name for delivering radiolike shows directly to your phone — has long been prone to cycles of hype and doom.

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06/20/2016 Skype causing more headaches for Mac podcasters
Hobbyist and professional podcasters alike depend on Microsofts Skype for mustering panels and interviewing guests, even as they curse it under their breath for its occasional lack of stability and call quality. Skype is ubiquitous because it’s widely cross-platform, relatively easy to install and use, and free—but it may be time for Mac podcasters in particular to pursue more options.

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06/18/2016 Podcasting? Why Now?
Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?

While Serial’s runaway success catapulted podcasting into the mainstream, the industry has been growing and maturing into a viable promotional platform well beyond the breakout hit. More than 57 million Americans listen to podcasts each month—thats about 10% of the U.S. population, and growing at about 20% annually. Podcasts are resonating with the millennial-and-under sets and are quickly becoming the audio track to a large percentage of those generations.

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06/16/2016 Does the world need more podcasts?
Are there too many podcasts?

I do not think there is such a thing as too many podcasts. In order for a podcast to be successful they do not have to have massive listenerships. So there might be someone who wants to do a podcast about crocheting and they might be able to find sponsorship from a company that sells yarn, for example. And they might have 20,000 extremely devoted  listeners who listen to the podcast and then go buy that yarn.

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Blog about podcasting.
Blog about podcasting.

 

 

 

 

 

 

 

 

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free podcast icon generator; customize graphics for podcasts

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