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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

05/11/2015 Businesses Use Podcasts to Hone Their Brands
In the last decade, podcasting has created new ways to tell stories and disseminate content, from educational programming to documentary and news media.

Now, there is a growing sector of podcasting among companies, whether their product is blue jeans, beauty care, or footwear.

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05/08/2015 The Podcasting Renaissance
At the turn of the century a new medium was born. It had an awkward name - podcasting - and appealed almost entirely to geeks. Who else would want to download homemade radio shows over the internet? After a brief flurry of attention in the media, most people forgot about podcasting. Why then are scores of talented young people giving up their day jobs to produce podcasts?

Roman Mars is the aptly named poster boy for this renaissance. In 2010 he started 99% Invisible - a show about the design hidden all around us in everyday life. The episodes were short five or 10 minutes at most.

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05/06/2015 Podcasts Are Doing To Advertising What Uber Has Done To Transportation
Catering to the modern need for passive companionship has turned into a major industry. Palisades Media Group digital director Mike McLaughlin told AdAge podcast advertisements are five times as effective as web ads, largely because of the durational intimacy of the form. Research firm RawVoice told the Washington Post last year 75 million people listen to a podcast at least once a month. A 2014 study from Edison found that among daily podcast listeners, podcasts occupied 30% of their overall listening time, more than any other single audio source. Podcast subscriptions through iTunes passed one billion in 2013, and not soon after advertisers began scouring for ways to wring money from the it.

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05/04/2015 Start a Podcast That Attracts Thousands of Listeners
If I could show you a way to quickly grow an audience from nothing, would you be interested?

Although it will cost you some money to get up and running, podcasting has a relatively low barrier to entry. In this way, it is a great audience builder that should not be ignored.  

It is true though that most podcasts fail to get the attention that they deserve.

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05/01/2015 Podcasting to Build Your Brand
Podcasting might be the best low-cost method available today to market yourself and your company. The good thing about podcasting is that not everyone is doing it. How many real estate blogs are there on the Internet? Countless. How many real estate websites are there? Millions, right? How many podcasts are there in your area talking about real estate issues? Not many.

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04/29/2015 2015 Podcast Award Winners
List of 2015 Podcast Award Winners
04/27/2015 Why Podcasting is the Future of Radio
Even media and marketing companies find podcasting a financially viable medium. For one, starting a podcast does not cost much, as amateur podcasts can be recorded in the comfort of ones own home using a high quality microphone and podcast creating software. For those who want to stage professional podcasts, equipment and editing may make overhead costs a bit pricier. However, there are various ways to monetize ones podcast, such as ad sales, listener donations, and premium content.

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04/24/2015 Podcasting Commercials
People spend a lot of time building up their podcasts. They work hard to get lots of loyal listeners, to get good itunes reviews and to get business from their podcasts. But, they also invest a lot of time and money in their podcasts. They would love to have you sponsor their podcast. In return, they will send you a ton of business. People listen to podcasts on their computers and various devices. And they pay attention to the sponsor's messages!

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04/22/2015 Why Podcasting is Not a Bubble
Despite the bandwagon-jumpers, podcasting is not a fad, or a business bubble. Growth of audience is easy to foresee based on the listening curve charted by Edison Research. The ad-revenue side is more difficult to predict, but the podcast business is better organized, and funded, than ever before.

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04/20/2015 10 Reasons Why You Should Start A Podcast For Your Business In 2015
It is obviously still early days, but I can already see that launching a podcast is likely going to be the one of best decisions I have made for my business to date.

Here is 10 reasons why....

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04/16/2015 Podcasting an Emerging Industry
The history of how podcasting came to somewhat surprised me as I was researching this article. The medium has existed through all of my adult and adult-ish life. I had always assumed that it was some corporate project that others jumped in on it. It turns out, this is not the case at all. In fact, almost the exact opposite occurred.

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04/14/2015 Podcasting Tools and Resources
For creating a successful Podcast – audio or video, the main requirement after content is the media quality. Professionals use tools that deliver studio quality sound and picture.  This differentiates them from rest and the unsuccessful ones. So if wish to be successful as a PodCaster, use the right tools for creating, editing, hosting and monetizing your Podcasts.

Here is a list of PodCasting equipment, tools and resources to make quality PodCasts. Compiling this list went with almost a months research into what are the best options available. The tools and resources that follow are used Top PodCasters and Professional Bloggers.

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04/13/2015 Essentials of Podcasting
All you need to produce a podcast is a laptop, a mic and a great idea. But to really do your concept justice, it helps to have skills in presenting, editing, recording and writing content. Whether you are thinking of a panel show about football or a quirky audio tour of local landmarks, this course reveals the secrets of producing professional-sounding podcasts on a limited budget.

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04/10/2015 Podcasting Apps for Android Phones
Podcasts remain a lively and popular forum for online broadcasting, even with a name that calls back to the era of the iPod.

As an Android user you’ve probably long broken free of the Apple ecosystem, so there will be no searching through iTunes to sync up podcasts with an iPhone. No, you want your podcasts your way, quickly and conveniently on your Android phone.

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04/08/2015 Podcasting and Indie Authors: Is Podcasting Right for You?
Podcasting and Indie Authors: Is Podcasting Right for You? by Frances Caballo explains why Indie authors should consider doing a podcast instead of a blog and how to go about starting a podcast.

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04/06/2015 A Day In the Life Of a Podcaster: How Do I Monetize?
Since this is the most common question I get, lets start here.  The simple answer is through being an affiliate, sponsorships, mentoring and programs.   The more complicated – and more accurate – answer is, I am constantly trying to figure that out.

complete article
04/03/2015 Podcasting Maturity
Anyone interested in podcasting, or in starting a business, or just in an enjoyable story to pass the time with should check it out.

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04/01/2015 7 Common Mistakes Podcasters Are Making
As podcasting continues to grow, the competition grows with it. A few years ago when I started podcasting, there weren't many resources available that discussed the rights and wrongs of creating a great podcast Thankfully, over the years, many resources have developed for podcasters and Internet broadcasters to learn from.

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03/30/2015 Podcasting as a Form of Content Marketing
Summary of a Twitter chat about podcasting as a form of content marketing.

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03/18/2015 Online Listening Arrives, Podcasting Becoming Mainstream
The overall takeaways from the latest Infinite Dial study by Edison Research and Triton Digital are that online audio has arrived, online audio consumption in-car is growing and podcasting is increasingly becoming mainstream.

Fifty-three percent of Americans age 12 and up listen to online radio monthly and 44%, or 119 million, listen weekly.

complete article
03/16/2015 Laws, Justice and Podcasting
So, to connect the dots, it seems to me that podcasting would be a great way to complement the many other ways in which we try to get messages out (presentations, blogging, webinars, writing formal articles, reports, white papers, video essays, etc.) Indeed, a quick google search revealed that a few attorneys in Maryland are podcasting on their areas of practice.

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03/13/2015 Why Are you Not Podcasting, South Africa?
Podcasts are accessible, flexible and they fit neatly into pretty much every lifestyle. What makes them so attractive is that there is literally something for everyone as podcasts usually target a very specific audience.

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03/11/2015 Why Business Podcasts Matter
Is podcasting on the rise? And, could they give you the competitive advantage?

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03/09/2015 How to Conduct a Podcast Interview
This primer explains how to conduct an effective podcast interview.

How to Conduct a Podcast Interview
03/06/2015 Six Reasons Every Entrepreneur Needs to Podcast
The number of active mobile devices now exceeds the number of people living on Earth. Technology has become truly ubiquitous -- which is great news if you are an entrepreneur trying to raise your awareness and get your message out to the world.

One of the best ways to tap that opportunity is through podcasting -- delivering your insights and call to action via Internet-based broadcasts. Podcasting lets you expand your reach like never before. Traditional channels like TV or radio simply can not compete.

complete article
03/04/2015 5 Reasons Your Business Needs to be Podcasting
Podcast subscriptions on iTunes surpassed 1 billion last year. Clearly, people are tuning in. RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago.

complete article
03/02/2015 Podcasts are Booming, but Google could Make them much Bigger
Google could be on par with Apple were it to follow Apples lead and create a native podcast app for Android users, Diehn added. And that would equate to surge of potential new listeners — with 98.5 million users in the U.S., Android commands 51.7 of the smartphone software market, according to market research firm eMarketer. Apple is No. 2 with 43.3 percent.

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02/26/2015 Internet birthed the radio star: Local newspapers are hoping online radio can be a growth area
Despite slow audience and revenue growth, a handful of newspapers are optimistic about the future of Internet radio.

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02/24/2015 Pros and Cons of Podcasting
The explosive popularity of the podcast was surprising to non-podcast listeners, but it should not have been. Edison Researchs Fall 2014 Share of Ear study shows that podcastings popularity continues to surge. Edisons study found that total share of ear of podcasting, amongst all Americans, increased by 18 percent in six months.

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02/23/2015 What is the Right Age of Cell Phone?
It is generally accepted that most young people own and use cell phones, but how young is too young? Unfortunately, there is no magic number or formula that resolves the question of when your child should be given a cell phone.

What is the Right Age for a Cell Phone
02/20/2015 Podcasting Trajectory
Podcasting is on a growth trajectory  and should be one of things you want to learn more about this year.

complete article
02/19/2015 Six Reasons Every Entrepreneur Needs to Podcast
The number of active mobile devices now exceeds the number of people living on Earth. Technology has become truly ubiquitous -- which is great news if you are an entrepreneur trying to raise your awareness and get your message out to the world.

complete article
02/17/2015 Should your Podcast have a Transcript?
An article on the Moz blog underscores my thoughts regarding SEO: Podcasts embedded into webpages are not good content in the eyes of a search engine because they are not crawlable! Search engines, at the moment, can not understand audio, video, or images, which makes posts centered around these media assets more difficult to rank.

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02/16/2015 5 Ways to Make Your Listeners Love Your Podcast
Does your audience love your podcast? Do they love you? Here’s how to earn the love of your podcast listeners to grow your podcast.

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02/06/2015 Make Your Podcast Stand Out
Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.

After all it is the content that matters right?

Make Your Podcast Stand Out
02/05/2015 Podcasting is Back
I know podcasting is experiencing a resurgence because the Internet says so. The number of blog posts and online articles proclaiming an explosion in the popularity or quality or financial success of podcasts since the fall of 2014 has been really astonishing. Here is what you need to know about the podcasting resurgence.

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02/04/2015 Podcast Blaster
Podcasting Directory - Podcaster Blaster.
02/03/2015 Podcasting Basics
Harness the power of audio, and dive into a large and deep market by starting your very own podcast. Yes, that is right… A podcast. Despite being Oh, so 2005, according to Time, it is one of the best avenues for growing your audience, building strong customer relationships, and positioning your company.

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01/30/2015 Nominations for Podcasting Awards
Nominations for Podcasting Awards.
01/28/2015 Uses of Podcasting
Technical Podcasts – Learn On The Go

If, like me, you have a relatively long commute into work [30 minutes or more], there are many excellent ways that you can utilize this time.

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01/26/2015 Lessons Learned After 80 Interviews
Here are the most important things I learned. I can’t specify which person I learned what from. It hurts my head when I think about it because many of the 80 said the exact same thing about how they ended up where they were.

Here is some of what they said:

A) A life is measured in decades.

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02/09/2015 Measure Podcasting ROI
How to Generate Revenue From Your Podcast

Most of the methods for generating revenue from a podcast are actually quite straight-forward.

1. Advertising
2. Consulting
3. Affiliate Marketing
4. Direct Sales
5. Speaking

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02/06/2015 Opportunities in Podcasting
With interest in podcasting at an unprecedented high, the medium needs to hang onto that momentum in 2015. That means new listeners attracted by Serial–or attracted by all the hype–need to find other shows to tide them over until season two comes out, and they need to be able to find and listen to those podcasts without enduring too much hassle.

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02/04/2015 4 Reasons Why Podcasting is a Cross-Channel Content Powerhouse
Podcasting Goes Deep
For content creators and all who create podcasts, podcasting is a barrier-less medium with no bottom. You can learn about virtually anything and anyone on podcasts because they have no format. You want to do a one hour podcast on how butterflies mate, go for it. There is an audience for just about every subject. And one thing proven in marketing today is the deeper you go on a subject, the more value you create for your audience. This value turns into trust and ultimately sales.

The key? Storytelling. Podcasting is a format where stories can be told. With no limitations on your language or intellect, it brings the campfire to anywhere in the world.

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02/02/2015 20 of the Best Podcasts for 2015
The DIY radio of the Internet is now a bona fide medium, heard by an estimated 39 million Americans a month.

To celebrate the format’s true coming of age—it is indeed golden— our very own obsessive pod people are telling you what you must hear in the new year.

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01/30/2015 Serial Podcast Tipping Point
Cultural critics have declared that the podcast has come into its own this fall.

The explosive popularity of Serial, the public-radio spinoff podcast that recently dissected a single 1999 murder case over a 12-week period, is reportedly leading millions of Americans to check out other types of podcasts in huge numbers.

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01/28/2015 Podcast Downloads, Listens, and Listeners
What do the number of podcast downloads, listens and listeners really mean? Which statistics can you really believe? And what do they mean?

As he points out, the number of people downloading an episode can be very different from the total number of downloaded episodes. One person, who we will call a downloader might download many different episodes. As he notes, people might have different devices or podcast apps that all pull down episodes.

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01/26/2015 This Is Why 2015 Could Be The Year Of The Podcast
Podcasts are not new: they’ve been around for well over a decade now. In 2006, the addition of podcasts to iTunes proved to be the tipping point that led to an explosion of new podcasts and the introduction of millions of new listeners. Today, iTunes houses over 250,000 podcasts.

Podcasts are reaching more and more people. According to Edison Research, about 39 million Americans, or 15 percent of the over-12 population, listened to a podcast last month, up from 12 percent in 2013 and 9 percent in 2008.

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01/23/2015 What Podcasters Overcame in 2014
Inspiring podcasters share what it really means to keep podcasting.

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01/22/2015 Are Podcasters Pinners?
Podcasting is is not a visual medium so is it a good fit for Pinterest? Logic would tell you no. But a podcaster can use their Pinterest page to help gain exposure and send traffic back to their podcast landing page.

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