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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

10/15/2014 Podcast Artwork and Visual Branding
Patrick Llewellyn CEO of 99designs joins us for this special podcast to talk about podcast artwork, visual branding, design trends and the growth of global online business 99designs. It’s important to make sure your podcast visual branding is just right and podcast cover art will go along way in communicating what your brand stands for.

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10/13/2014 Podcasting Journalism
I was a student in American Universitys Interactive Journalism program when the idea first came to me.

What I liked about the AU program were the discussions we had about how the journalism industry was changing. We also got to meet innovative journalists who shared their experiences working in digital newsrooms.

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10/10/2014 Podcast Marketing
Podcasting is capable of be a successful method of promotion for your website. They have allowed individuals to target markets more carefully than ever before, giving the customer the option on if you should take note of your podcast. By great for people correct market, and communicating an enlightening message, a podcast may quite effective conversion rate of listeners into customers. Marketing via podcast is becoming popular for people who are aiming to advertise and advertise their products, or themselves.

Know your potential audience, and know readers. Not in case you communicate your message to large undefined teams of people, however you can market to your message with a very specific niche.

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10/09/2014 Learning on the Go
There is no need to stress the importance of informal learning or education in a professional scenario since its a given. That being said, we do want to add another strategy to address informal learning, the multiplication of learning opportunities to help people learn and evolve every single day.

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10/07/2014 MP3 Experiment
This looks like a fun and fantastic day  - The MP3 Experiment

Here is how it works: we put an original mp3 file online, usually around 45 minutes long that people add to their mobile devices. Participants then synchronize their watches to an atomic clock on our website, head out to the same public location, and blend in with others. At the predetermined time, everyone presses play. Hilarity ensues as participants carry out ridiculous, coordinated instructions delivered to their headphones via narrator Steve and everyone else tries to figure out what the hell is going on.
10/07/2014 Podcasting as a Networking Tool
As you look at tools that you can use to improve your networking, I would encourage you to consider podcasting.

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10/06/2014 Podcasting for Small Museums
Podcasting can be a revolutionary new addition to a museums programming possibilities. In addition to your regular museum visiting public, you can engage new audiences who are turning to new technologies and digital sources to learn about their community and the world. Having a regular podcast can bring your museum into people’s homes providing valuable information to listeners while also promoting your museum and showing people what your museum has to offer.

Museum podcasts can be used to describe a museums gallery or explore the meaning of the elements in a painting with an expanded audience. They can share engaging interviews with specialists, historians or museum staff; describe an object and its history; promote a temporary exhibit; celebrate recent archaeological discoveries or new works that have been added to the museum’s permanent exhibition; or provide a special interest tour for museum visitors. Podcasts are an excellent tool to share information and promote your museum.

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10/03/2014 Lessons from Hacking a Podcast: 3 Ways to Be Memorable
Since launching my podcast, I think about that moment every so often. I will lean into the mic and think about how much I can or can not influence the resulting show. Is it really all me that makes this episode good or bad, or are there other elements to make it memorable for listeners? How can I give people a reason to start listening? What about FINISH listening? Will people just want me to shut up and put down the microphone?

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10/02/2014 LA Podcast Festival
September 28th in Los Angeles CA

Details
10/01/2014 Podcasting for Your Business
Podcasting and Your Business

Podcasting is not just for entertainers anymore.  It is a means in which small businesses can leverage the internet to have people discover their brand.  Just as YouTube allows anyone to hop in front of a camera and teach basic makeup application concepts, podcasting serves the same purpose.

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09/30/2014 Podcasts Are Back!
Podcasts, the short-form audio files that entered the mainstream with the original Apple iPod, have been around for more than a decade. But while Apple this year discontinued the classic version of its iconic device, the podcast is resurgent, drawing hard-core fans who want to listen to other people talk about, well, pretty much everything.

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09/29/2014 National Podcast Day
National Podcast Day is Septmeber 30th!
09/24/2014 5 Podcast Ideas for Your Content Marketing Strategy
Podcasting. Do you use it in your content marketing strategy?  

Podcasting is a cool way to share your content, market your brand, and gain interested and engaged prospects. You can open your marketing reach to new audiences that may be different than the typical blog reader, Slideshare skimmer or video watcher.

But, it can be a challenge coming up with relevant, interesting topics for your demographic.

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09/23/2014 The Business of Podcast
If you have the creative and technical chops needed to create great audio stories, you are all set to monetize and grow your podcast, right? Well, sort of but not quite. Besides making good content, there are a few other things to keep in mind.

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09/22/2014 Podcasts Surprisingly Often Lead to Serious Prospects and Rich Content
No, the podcast is not new. It is not sexy or cutting edge. Truth be told, the podcast — typically long-form audio and video programs available for download or streaming via the Internet — is a wonky, in-the-weeds cousin to the pop-culture rich content available via Netflix, HBOGo and other online spots where you can catch the latest episode of your favorite TV show. But podcasting’s status as resident media know-it-all is exactly why it is growing in relevance and popularity among consumers accustomed to on-demand content and advertisers seeking serious prospects.

What podcasting lacks that other on-demand content producers have is an online marketplace dedicated to its promotion.

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09/19/2014 Recording Skype Calls for a Podcast: The Definitive Guide
One of the many reasons that our world is shrinking in relative terms is the proliferation of free, high quality communication systems. There is no excuse not to stay in touch now! But, not only can we stay in touch, we can collaborate, we can create, we can Podcast!

Skype is one such tool, and probably the best know. I’m going to concentrate mainly on recording Skype calls for Podcasting in this guide, but a lot of what I say can just as easily be applied to Google Hangouts, Appear.in or one of the many other Voice over IP -  VOIP systems.

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09/18/2014 Podcast Tips for Small Business Owners
What I have learned along the way is that a podcast can be an affordable, powerful way to grow a business and a brand, and it is really something anyone can do. Sure, it takes time, and yes, there is a learning curve, but as I tell my daughters, most things are hard before they are easy. Even if you don't have experience behind a microphone, there are still many benefits to be derived from hosting your own podcast:

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09/17/2014 The Business of Podcasting: Audio or video – what format works best?
If you are half way sold on the benefits of including podcasting as part of your business strategy, one of the things I mentioned in the 7-Step Podcast Starter checklist is deciding on a format – either video or audio and sticking with it.

Swapping between audio and video creates uncertainty with your audience as people like routine. If they are not sure what to expect from episode to episode, they are likely to move on to one that offers that.

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09/16/2014 Predictions for Podcasting
How Are Forbes Predications Doing?

As the podcast listenership grows with the rising tide of continued smartphone growth, better podcast apps and the explosion in great content, dedicated podcast fans like myself will only become bigger consumers of the medium.

What does this mean for podcasting in 2014? Here are a few predictions for the podcast market this year.

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09/15/2014 Money Changes Everything – The Other Carolla Lawsuit
According to an article by ABC channel 12, Donny Misraje is someone who has been a friend of Adam Carolla for 30 YEARS. This friendship is going up in flames. Why?

Misraje claims he pushed his friend into podcasting when CBS canceled Carolla’s morning radio show in February 2009. The podcast was an instant hit. Within a month, he says, Carolla agreed to make him a partner and promised him a 30% stake in his company, Ace Broadcasting Network. Misraje’s 30% payday never came. He contends Carolla cut him, his wife and cousin loose as soon as the cash started rolling in. He even changed the name of the company, Ace Broadcasting Network, to Carolla Digital.

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09/12/2014 How to Stay Motivated when Podcasting
The Business of Podcasting: How to stay motivated when you podcast

The Business of Podcasting is not an easy one, and staying motivated is an essential part. It takes work. And consistency. Consistency is important especially in the early stages.

Once you have decided you want to start creating audio content, here are two quick tips to bear in mind that would help you in the early stages of podcasting, especially in the planning process:

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08/18/2014 Podcasts and Copyrights
Podcasting has a very low barrier to entry; all you need is audio recording software and a means of creating an RSS feed, be it through software or manual work. As a result, just about anyone can podcast, and the quality of podcasts is therefore highly variable; there are professional podcasts that rival professional broadcasts in quality, and there are amateur podcasts that can not even be heard clearly. For this reason, copyright infringement leeches, often unwittingly, into a number of podcasts. To produce a successful podcast, it is important to understand and respect Western copyright laws. To help ensure that these things are done, we have compiled some information about podcasts, music, and copyright law.

Podcasts and Copyrights
08/15/2014 How to Use Podcasting to Build Your Visibility
Podcasting is new again! Everyday I hear about from a colleague that they have started a podcast and are looking for guests to interview. Why should you start a podcast?

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08/14/2014 Podcasting: A Medium Every Businesswoman Should Consider
Like me, millions of podcast listeners download thousands of podcast shows, and they’re becoming more and more popular. My goal today is to convince you to create your own.

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08/13/2014 If Content is King, Podcasting is a Prince
A little better than two years ago, my business partner and I decided to create our own Internet radio show. Our reasoning was based on the fact that content is king for organic search engine ranking, so anything we could do to help bolster that objective was fine by us. Second, we needed to produce unique and timely information to post to our weekly blogs and we felt that podcasting would distinguish us from the competition. Third, doing a weekly Internet radio show would force us to stay up-to-date with our online marketing business.

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08/12/2014 Where To Start, What To Listen To, And How To Do It Yourself
Podcasting has long since broken out of the niche corners of the internet. If you have not gotten into it yet, it is time to. Here's what you need to know to get started not just enjoying the vast selection of content available online, but to create your very own show as well. Internet stardom is just a few clicks away.

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08/11/2014 Screencasting to Podcasting
In this mini-seminar, Lon Naylor chats with podcasting expert Fred Castaneda about the benefits of leveraging your video content into podcasts.

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08/12/2014 How to Be a Good Podcast Guest
Be Professional

Want to be set apart from other guests immediately? Be a professional and handle each interview like it is the most important interview you have ever done. Be prepared to give your best to every show—whether it is one that has hundreds of thousands of listeners or just a few.

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08/11/2014 Adam Carolla Will Not Let Company Drop Podcast Patent Infringement Case Against Him
This week, the company announced that it wanted to drop a long-running case against comedian and podcaster Adam Carolla. Why? Well, he just is not making that much money.

Carolla, for his part, refused Personal Audio’s offer to dismiss. A statement, which appears on the page he is using to fundraise to defend the lawsuit, says that although it is unable to comment on the proceedings, Carollas podcasting company Lotzi Digital Inc. intends to continue to vigorously defend Personal Audios lawsuit and to pursue its counterclaims against Personal Audio, which include a request that the Personal Audio patent be invalidated so that Personal Audio cannot sue other podcasters for infringement.

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08/08/2014 PodSafe Music
Podcasting is the new thing in broadcasting nowadays. Practically anyone can create his own podcast and make himself known to the world. Perhaps the best thing about podcasting is that it is meant to be free. In addition to that, podcasts transcend the boundaries of traditional broadcasting. You may be from the US but anyone with access to the internet can listen to your podcast. A person may be in Timbuktu and yet have access to your podcast.

Music is inherent to the success of any podcast. It adds spice and flavor to an otherwise bland broadcast. That is why a large pool of resources has been developed by people in the podcasting community. Beginners and veterans a like search for the perfect background music or filler sounds for every podcast they make. So how do you go about looking for that spice?

Despite the freedom provided by podcasting, there are some issues you must address before jumping into the bandwagon and creating your own podcast. Copyright and intellectual property rights have been a main concern in all aspects of broadcasting for some time now and podcasting is not exempt from that.

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08/07/2014 The Culture and Design of Podcasts
Radio has a very long and storied history, and is influenced by -- some might say ruled by -- some long-held, traditional practices.

First, there is a clock. You do things at a certain time, to a certain length, because things have to happen according to a schedule so that people know when to listen.

But that means a certain kind of rigidity, along with a need to adhere to some basic broadcast principles, like: You probably want to appeal to a large cross-section of people who might listen, instead of closely targeting just those who might be interested. And, of course, you have to adhere to those silly FCC rules that George Carlin outlined 40 years ago. You know, the words you can not say.

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08/06/2014 10 Tactics Toward Employ the service of Podcasts
This pοsting еxamines some of the option techniques utilized by mеans of political, instructive and company еntіties experіmenting with the medіum currently:

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08/05/2014 5 Reasons To Keep Your Podcast File Sizes Small
I recently had a client ask me why he should keep his file sizes small, for his podcast episodes. He wanted to know why he would use 64kbps encoding or 96kbps encoding to get smaller file sizes, when 320kbps would produce better quality sound with larger files. I have to admit, I was stumped. I didn’t have a good answer, and I sort of stumbled over an answer involving upload limits for podcast hosting services… but I was not even convincing myself at that point.

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08/04/2014 Why Podcasting is Becoming Better than Blogging for Building Trust, Engagement, and Loyalty
I think if we are all being realistic about where we’re headed, the future of the way we consume information will be through audio and visual much more than it will be through text.

Furthermore, lets take a deeper look at the benefits of podcasting and why it fits todays digital consumer so very well:

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07/24/2014 Podcast Consumption Rises by 25 Percent
Just when everybody thought that podcasting was no longer relevant and popular, new reports show that the digital medium is regaining strength and has even logged a 25 percent increase.

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07/22/2014 Tips for Picking a Podcasting Mic
Your microphone is everything when it comes to effective podcasting. The rule would be to spend as much as you could manage inside your microphone to get the best podcasting microphone.

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07/22/2014 10 Reasons to Start A Podcast
1. Build A Deeper Connection With Your Audience
2. Your Audience Can Take You Almost Anywhere
3. People Will Listen For A LONGER Time
4. Connect With Professionals In Your Industry
5. Get Recognized As An Industry Expert

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07/21/2014 Why You Should Never Host Podcasts on Your Own Website
As you begin to explore podcasting, you soon realize it’s going to cost you something. There are a multitude of businesses out there offering to host your podcast. For a price, of course.

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07/18/2014 Video Podcasting – Why you should or Should not
Can Videos be Podcasts? Yes, As long as the media is delivered via RSS, then it is a podcast so in a way and in definition you can actually have a PDF podcast if you chose to have one. Now, many people are just beginning to understand what a podcast is and how it actually works, but they have tied everything to just audio

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07/17/2014 Should You Be Podcasting
One of the advantages of running your own show is that you have ultimate control. You can set it up the way you want, target who you want, and determine how you want it to benefit you.
One of the disadvantages of running your own show is maintaining it. It will take time, energy, and dedication to keep it running smoothly and on schedule. Like anything else, people love consistency. If you can’t dedicate the time to managing your podcast for that consistent schedule, it might not be for you.

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07/16/2014 Top 5 Local Podcasting Ideas
1) Sports Commentary
2) Political Talk
3) Open Mic
4) Live News Event
5) Lifestyle:

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07/15/2014 Podcasting for Your Transcription Company
Even if you provide the best transcription services, if you do not know how to market them the right way, then you will never be able to achieve the success that you want.

Marketing is quite vital to the bloodline of your business and it is not just a one-time activity that you do, but rather, it is an on-going profitable one. One of the effective ways you can do this is through podcasting. Podcasting can open doors for your transcription business and expand your horizons.

Podcasting provides a lot of benefits not only to your business, but also to your devoted clients. Not only are you bringing in more revenue for your business, you are also providing information and resources that can help your clients.

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07/14/2014 Using a Podcast for Your Small Business
Why does it make sense for small business owners to have a podcast?
How can a podcast help attract new clients?
How do you build an audience for your podcast?
How do people prepare to deliver good content on a weekly basis?
What is the next level of podcasting to start sounding like a pro?

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07/11/2014 From Article to Script
Turning your articles into a podcasting script is really very easy. This article explains the points to bear in mind while writing your script and more...

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07/10/2014 Why You Should Use Blogs and Podcasts to Market Your Business
In the old days, five to 10 years ago in Internet years, a common question asked of small-business owners was if they had or planned to have a website in their marketing arsenal. Now having a website is almost a prerequisite to being in business. The updated question is now, Do you have a blog or plan to have one? A blog is important as you continue to strive for those guerrilla relationships that motivate prospects and customers to take action and/or buy.


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07/09/2014 Why a Podcast is Great for Content Marketing
Podcasting is a dynamic form of media and one that continues to grow in popularity. Used strategically, it can also pack a powerful marketing punch. Audio content delivered on a regular schedule builds long-term relationships with new and existing customers.

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07/08/2014 7 Reasons Why Bloggers Should Start a Podcast
Allows bloggers to connect with their readers in much more authentic and personal ways.
Podcasting is another avenue to monetize your blog and work with brands.
Podcasting provides new opportunities to grow  subscriber list at scale.
Podcasting allows bloggers to attract a new audience segment.
Can increase traffic to your blog by over 50 percent.
Podcasting allows you to interview industry experts and leaders and share their expertise with your audience.
Allows you to dominate another channel to reach your audience.

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07/07/2014 How To Rank Your Podcast Higher In iTunes
These tips do not guarantee it gets to the top but I’ve found that it works very well in getting your podcast ranked higher.

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07/04/2014 Five Reasons Podcasting Might Be Right For Your Home-based Business
Podcasting has been called the wave of the future. The truth, however, is that podcasting is the here-and-now and is rapidly gaining momentum across the world. There are podcasts available for just about any topic you can think of from cooking to video games to religion. As of February 2006, a Google search for the term podcast returns over 205,000,000 results. The amazing reality of this is that it is still, in effect, an untapped market that will continue its growth in the years to come.

Podcasting can have many uses for the home-based business owner. It can be useful not only advertise, but to also communicate your business message.

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07/03/2014 Is Podcasting Worth a Revisit?
Content creators focus on many tactical forms, from blogs and infographics to events and video. These days more content creators are turning to podcasting as a method of differentiation.

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Blog about podcasting.
Blog about podcasting.

 

 

 

 

 

 

 

 

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