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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

08/28/2015 Do Your Podcasts Hurt Your Ratings?
Each station has its target audience, just as podcasters do. Most podcasts target specific topics such as local sports, cooking, lifestyle and health. These shows are usually weekly or monthly, and require great length and longer time periods to interact with listeners prior to putting out the next episode. With radio, the conversation with the audience is immediate. You can call in to win tickets and prizes, speak with the host and even request your favorite song. With podcasting, you rely off of comments from previous shows, social media and other means of communication prior to the show being recorded.

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08/26/2015 The Rising Popularity Of Podcasting, And Why Your Business Should Care
Podcasts have been causing quite a lot of noise lately. Yes, literally. For those completely new to the podcast scene, podcasts are a series of audio files made available online.

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08/24/2015 Podcast Ad Revenue
While no single podcast has had that same sort of zeitgeist moment, digital audio shows seemingly remain on a roll. And now the Interactive Advertising Bureau is looking to stoke advertisers interest in podcasting, while also helping ad buyers better understand the mediums nuances.

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08/10/2015 Is This the Golden Age of Podcasting?
In the last couple of years, the number of great podcasts has exploded. Many people today not only know the word podcast, but can give you several examples of their favorites. Podcast experts (those of us who have been listening to them for years) have cautiously begun to suggest that we have entered the Golden Age of podcasting. Is this truly a golden age of podcasting, or simply a renaissance.

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08/07/2015 As Podcasts Grow, the Podcast Freelance Economy Takes Shape
In an effort to establish benchmarks for how much freelance audio producers should be paid in the new medium, the Association of Independents in Radio has released a new guide and standard contract outlining standard rates for various types of segments and work.

AIR, an advocacy group for independent radio producers, has previously worked with NPR and other public media outlets to establish freelance pay rates, but this is the first time AIR has explicitly addressed payment for work on podcasts.

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08/05/2015 Why The Future of Podcasting Looks Bright
The surge in podcast popularity is on the rise as media consumption habits continue to change. Since 2014, monthly audio podcast consumption grew from 39 to approximately 46 million monthly users, according to Edison Research.

The medium’s growth has piqued advertiser interest, generated spinoff networks, aggregation apps and podcast shows from major publishers to mom bloggers.

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08/03/2015 Podcasting Is the Future of Journalism
When a podcaster can get the president of the United States to sit down for a long, rambling interview in his garage, I think it is time for the rest of us to acknowledge that podcasting is the future of journalism.

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07/31/2015 Scripps Buys Podcasting Company
E.W. Scripps Company just bought podcast company Midroll Media.

Midroll is the largest podcast sponsorship network, connecting more than 240 advertisers with over 200 of the most popular podcasts like WTF with Mark Maron. The company also creates and distributes 35 original podcasts.

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07/29/2015 Apple Inc. iOS Devices Dominate More Than 80% Of All Podcast Listening
Podcasts may be having a moment, but it is happening almost exclusively on Apple devices. According to research published this month by Clammr, 82 percent of all podcast consumption happens on iOS, Apple’s mobile operating system, compared to just 16 percent on Android, the mobile operating system developed by Google. This disparity becomes even more striking when you consider the fact that Android leads Apple in the global smartphone market, 53 percent to 46 percent.

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07/27/2015 The Future of Podcasting
Beneath the headlines, however, we see conflicting stats that lead us to ask whether podcasting is truly taking off or just getting more popular with existing diehard users. Measured by Google searches and episode downloads, podcasting has seen 30+% annual growth in recent years. On the other hand, only 17% of the population listens to podcasts each month. In fact, the growth rate of podcast listenership has dropped by half in the past two years.

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07/21/2015 Podcasting and Depression
Podcasts offer listeners (and hosts) new ways to talk about depression and mental health.

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07/17/2015 Podcasting for Effective Content Marketing
Offering educational content to potential customers is good marketing. It provides information customers need to make good buying decisions and positions your company as an industry thought leader.

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07/15/2015 Why Podcasting is the New Networking
Hosting a podcast is a good excuses to make lasting connections and have real conversations.

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07/13/2015 Podcasting Saves NPR
For the first time in six years, National Public Radio, better known as NPR, is on track to break even financially thanks in part to the rising popularity of podcasts.

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07/10/2015 Hall of Famers: Meet the Men and Women Who Changed Podcasting
The Dallas-based podcasting conference known as Podcast Movement has teamed up with the Academy of Podcasting to induct podcasters who changed the industry into the Academys Hall of Fame. According to Podcast Movements website, all of the Hall of Fame inductees will be inaugurated on July 31st, the first day of the 2015 Podcast Movement conference.

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07/08/2015 Best Podcasting Apps for Android
There are plenty of apps and services looking to help, too. Here are the best podcasting apps for Android.

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07/06/2015 Slow Motion... Podcasting
Is podcasting in the middle of a long boom or a short bubble? The future of radio, a medium already being buffeted by streaming music, may be riding on the answer.

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07/03/2015 The Economics Podcast Boom
Now there is an industry-wide sense that the podcast is on the cusp of revival. The journalists and entrepreneurs who have staked their professional future on podcasting point to a few reasons why: There is a growing audience thanks to in-car technology that makes on-demand listening as easy as tuning in to traditional radio.

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07/01/2015 More Scientific Topics In Podcasts Emerging
Podcasting is another method of spreading information and distributing audio content. Science-related topics have also found its way to this new platform.

There are various scientific podcasts out there that provide entertainment and education to listeners. Popular Science names a few of these podcasts, praising them for their funny and compelling science programs.

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06/29/2015 5 Podcasting Secrets From the Master, Marc Maron
Marons skill is his ability to take interviews to deep, intimate places, no matter how well-trained or press-averse his celebrity guests may be. A big part of that success is his unorthodox recording approach: He tapes the show in his garage, surrounded by clutter—lamps, a bike, guitars, and a crappy Persian rug, among other things.

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06/17/2015 Womans Voice in Podcasts...
The female voice has a long history of irritating people. Margaret Thatcher famously went through vocal coaching to learn to speak in a lower register, giving her voice a more authoritative tone. According to biographer Charles Moore, it was Laurence Olivier who suggested she study with a speech coach at the National Theater, and soon the hectoring tones of the housewife gave way to softer notes...

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06/15/2015 Are You Bullish on Podcasts?
Radio is centered at the intersection of media and technology. As such, our industry is influenced by a variety of delivery and consumption trends that have a bearing on daily workflows and long-term planning.

Hardware designs, HD Radio, AM revitalization, programming fashions and more are familiar topics within Radio Worlds traditional purview. But as more broadcasters turn to burgeoning sectors of the digital marketplace, managers and engineers must consider the ramifications of those trends as well.

For example, podcasting may be more than a decade old, but in 2015 it is one of the scorching platforms in media.

complete article
06/12/2015 More Scientific Topics Emerging in Podcasts
Podcasting is another method of spreading information and distributing audio content. Science-related topics have also found its way to this new platform.

There are various scientific podcasts out there that provide entertainment and education to listeners. Popular Science names a few of these podcasts, praising them for their funny and compelling science programs.

complete article
06/10/2015 Podcasting is a Different Way to Reach Industry
Abeid said using podcasts as a way to be heard has shown results in his business with more LinkedIn contacts and referrals.

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06/08/2015 Podcasts for Branding
Half of having a successful podcast, aside from quality content, is a reachability that can be achieved through familiar branding. Once a podcast gains traction because of its uniqueness, it is easier to gain listeners.

According to marketing experts, identifying the podcasts theme is the first step in proper branding. Talking about a passion is the first route in having high quality content. It is almost too obvious when podcast hosts about something that is not familiar to them, making the podcast seem fake and unoriginal. This explains why personalities who have established themselves in their respective fields find it easy to capture an audience; they talk about what they know.

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05/29/2015 iHeartMedia Podcast Advertising
The two titans of American radio broadcasting have spent this month pushing podcasts hard on their advertising partners. Up in their gleaming midtown Manhattan offices, iHeartMedia executives earlier this month told a group of assembled advertisers that podcasts should be an essential part of their strategy.

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05/28/2015 How Podcasts Can Attract Leads and Drive Sales
Here is what you need to know to create podcasts that stand out from the crowd and attract your target audience.

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05/26/2015 Could Spotify Podcasts Finally Make Money From the Medium?
Last night Spotify announced a raft of new features, no doubt in preparation for the forthcoming showdown with a relaunched Beats streaming service from Apple. One of the big announcements was the inclusion of Spotify podcasts (or audio shows, as the press releases insists on calling them). And this could be big news for podcasters, as it could solve one of the biggest problems in podcasting: the fact that it is basically impossible to make any money.

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05/15/2015 Interesting Look At Podcast Sponsors
The typical podcast advertiser is the 2015 version of a mid-tier dot-com. Out of 186 ads, 162 — roughly 87 percent — were for products or services that acquire customers online: Web-based services for businesses (e.g. ZipRecruiter.com), Web-based services for consumers (e.g. Squarespace) and Web-ordered physical products (e.g. Dollar Shave Club).

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05/13/2015 Podcasting is it Worth the Effort
The new technologies now available have empowered anyone with sufficient means to reach out to the world.

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05/11/2015 Businesses Use Podcasts to Hone Their Brands
In the last decade, podcasting has created new ways to tell stories and disseminate content, from educational programming to documentary and news media.

Now, there is a growing sector of podcasting among companies, whether their product is blue jeans, beauty care, or footwear.

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05/08/2015 The Podcasting Renaissance
At the turn of the century a new medium was born. It had an awkward name - podcasting - and appealed almost entirely to geeks. Who else would want to download homemade radio shows over the internet? After a brief flurry of attention in the media, most people forgot about podcasting. Why then are scores of talented young people giving up their day jobs to produce podcasts?

Roman Mars is the aptly named poster boy for this renaissance. In 2010 he started 99% Invisible - a show about the design hidden all around us in everyday life. The episodes were short five or 10 minutes at most.

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05/06/2015 Podcasts Are Doing To Advertising What Uber Has Done To Transportation
Catering to the modern need for passive companionship has turned into a major industry. Palisades Media Group digital director Mike McLaughlin told AdAge podcast advertisements are five times as effective as web ads, largely because of the durational intimacy of the form. Research firm RawVoice told the Washington Post last year 75 million people listen to a podcast at least once a month. A 2014 study from Edison found that among daily podcast listeners, podcasts occupied 30% of their overall listening time, more than any other single audio source. Podcast subscriptions through iTunes passed one billion in 2013, and not soon after advertisers began scouring for ways to wring money from the it.

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05/04/2015 Start a Podcast That Attracts Thousands of Listeners
If I could show you a way to quickly grow an audience from nothing, would you be interested?

Although it will cost you some money to get up and running, podcasting has a relatively low barrier to entry. In this way, it is a great audience builder that should not be ignored.  

It is true though that most podcasts fail to get the attention that they deserve.

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05/01/2015 Podcasting to Build Your Brand
Podcasting might be the best low-cost method available today to market yourself and your company. The good thing about podcasting is that not everyone is doing it. How many real estate blogs are there on the Internet? Countless. How many real estate websites are there? Millions, right? How many podcasts are there in your area talking about real estate issues? Not many.

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04/29/2015 2015 Podcast Award Winners
List of 2015 Podcast Award Winners
04/27/2015 Why Podcasting is the Future of Radio
Even media and marketing companies find podcasting a financially viable medium. For one, starting a podcast does not cost much, as amateur podcasts can be recorded in the comfort of ones own home using a high quality microphone and podcast creating software. For those who want to stage professional podcasts, equipment and editing may make overhead costs a bit pricier. However, there are various ways to monetize ones podcast, such as ad sales, listener donations, and premium content.

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04/24/2015 Podcasting Commercials
People spend a lot of time building up their podcasts. They work hard to get lots of loyal listeners, to get good itunes reviews and to get business from their podcasts. But, they also invest a lot of time and money in their podcasts. They would love to have you sponsor their podcast. In return, they will send you a ton of business. People listen to podcasts on their computers and various devices. And they pay attention to the sponsor's messages!

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04/22/2015 Why Podcasting is Not a Bubble
Despite the bandwagon-jumpers, podcasting is not a fad, or a business bubble. Growth of audience is easy to foresee based on the listening curve charted by Edison Research. The ad-revenue side is more difficult to predict, but the podcast business is better organized, and funded, than ever before.

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04/20/2015 10 Reasons Why You Should Start A Podcast For Your Business In 2015
It is obviously still early days, but I can already see that launching a podcast is likely going to be the one of best decisions I have made for my business to date.

Here is 10 reasons why....

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04/16/2015 Podcasting an Emerging Industry
The history of how podcasting came to somewhat surprised me as I was researching this article. The medium has existed through all of my adult and adult-ish life. I had always assumed that it was some corporate project that others jumped in on it. It turns out, this is not the case at all. In fact, almost the exact opposite occurred.

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04/14/2015 Podcasting Tools and Resources
For creating a successful Podcast – audio or video, the main requirement after content is the media quality. Professionals use tools that deliver studio quality sound and picture.  This differentiates them from rest and the unsuccessful ones. So if wish to be successful as a PodCaster, use the right tools for creating, editing, hosting and monetizing your Podcasts.

Here is a list of PodCasting equipment, tools and resources to make quality PodCasts. Compiling this list went with almost a months research into what are the best options available. The tools and resources that follow are used Top PodCasters and Professional Bloggers.

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04/13/2015 Essentials of Podcasting
All you need to produce a podcast is a laptop, a mic and a great idea. But to really do your concept justice, it helps to have skills in presenting, editing, recording and writing content. Whether you are thinking of a panel show about football or a quirky audio tour of local landmarks, this course reveals the secrets of producing professional-sounding podcasts on a limited budget.

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04/10/2015 Podcasting Apps for Android Phones
Podcasts remain a lively and popular forum for online broadcasting, even with a name that calls back to the era of the iPod.

As an Android user you’ve probably long broken free of the Apple ecosystem, so there will be no searching through iTunes to sync up podcasts with an iPhone. No, you want your podcasts your way, quickly and conveniently on your Android phone.

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04/08/2015 Podcasting and Indie Authors: Is Podcasting Right for You?
Podcasting and Indie Authors: Is Podcasting Right for You? by Frances Caballo explains why Indie authors should consider doing a podcast instead of a blog and how to go about starting a podcast.

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04/06/2015 A Day In the Life Of a Podcaster: How Do I Monetize?
Since this is the most common question I get, lets start here.  The simple answer is through being an affiliate, sponsorships, mentoring and programs.   The more complicated – and more accurate – answer is, I am constantly trying to figure that out.

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04/03/2015 Podcasting Maturity
Anyone interested in podcasting, or in starting a business, or just in an enjoyable story to pass the time with should check it out.

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04/01/2015 7 Common Mistakes Podcasters Are Making
As podcasting continues to grow, the competition grows with it. A few years ago when I started podcasting, there weren't many resources available that discussed the rights and wrongs of creating a great podcast Thankfully, over the years, many resources have developed for podcasters and Internet broadcasters to learn from.

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03/30/2015 Podcasting as a Form of Content Marketing
Summary of a Twitter chat about podcasting as a form of content marketing.

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03/18/2015 Online Listening Arrives, Podcasting Becoming Mainstream
The overall takeaways from the latest Infinite Dial study by Edison Research and Triton Digital are that online audio has arrived, online audio consumption in-car is growing and podcasting is increasingly becoming mainstream.

Fifty-three percent of Americans age 12 and up listen to online radio monthly and 44%, or 119 million, listen weekly.

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Blog about podcasting.
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