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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

12/01/2016 Tips to Optimize Video Podcasts
Optimize Video Podcasts
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Tips to Optimize Video Podcasts
11/29/2016 How Do You Write About Podcasts?
How do you write about podcasts? This is a question that has been vexing me for almost as long as I have been listening to them. To be more precise: for nine years, because that is how long it is since I first pressed play on one.

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11/27/2016 Taking the Plunge Into the Podcast Pool
Does it make sense for The Times to be directing its talent and money toward podcasts when newsroom cuts are imminent and every position is precious? If you buy into the prevailing in-house theory, the answer to that question is yes. Audio is part of the future because it attracts young people who aren’t typically Times subscribers. So the idea is to lure them with free podcasts, with the hope of getting them to take paid subscriptions.

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11/25/2016 Should You Start a B2B Podcast for Your Business?
A professional podcast requires a professional host. Some companies choose to hire out the production of the podcast, but if you’re trying to keep expenses low and put a personal face on the content, you will want to identify a qualified and willing team member to take the lead.

Take a look at your current team. Does anyone stand out as a good speaker and interviewer who would also be willing to take on the podcast duties? This person should be a committed member of the team with leadership potential so that he or she is invested in delivering the best possible podcast result.

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11/23/2016 How to make a great podcast – a beginners guide
When you are starting a podcast, think about where you want the show to end up and what you can do to get yourself to that point. Think about who you want involved in your show and what kind of quality control you want to put on it. There is so much benefit in embracing other podcasts, other people who make podcasts. If you listen to people who make other shows, if you engage with people who make other shows, you can learn so much about what you want to do with your own show.

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11/21/2016 How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years
NPR has the equivalent of a podcast testing lab that is now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a week-in-review concept versus a controversial/shocking programming idea on NPR One, its streaming news and podcast app. Results trickled in, akin to a classic A/B split test, and a podcast called NPR Politics was born.

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11/19/2016 There is Room At The Podcasting Table For Women
Women have been talking about taking a seat at the table for years and years. But is the table itself the system—the very thing that is broken?

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11/17/2016 Is Your Podcast Being Held Hostage By iTunes?
iTunes is notoriously finicky, and its team tends to take a Honey Badger approach to the concerns of indie podcast creators.

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11/15/2016 Using The World Wide Web To Capture Your Market
Making sure your business has the right marketing strategy is one piece of a much larger puzzle. Running businesses that caters for specific target markets need to rely on many things. Making sure that your business has the right online presence is vastly more important now than it was five years ago. As communication is all encompassing, it is difficult to find one perfect way to achieve this with your customer. There are many different roads to go down, social media, mobile apps, video streaming; the list goes on. The Internet is so complex, how will you be able to have the perfect online presence for your business? Here are some tricks and tools to use.

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11/13/2016 Practical Podcasting Tips for Lawyers
Many attorneys and law firms are turning toward digital content creation to better market their companies and connect with potential clients. One type of content that is increasing in popularity among legal practitioners is podcasting. In this episode of The Kennedy-Mighell Report, hosts Dennis Kennedy and Tom Mighell discuss their nine years together creating podcasts, the benefits podcasting can provide to your legal career, and a few tips for attorneys interested in creating their own podcasts.

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11/11/2016 How to Become a Podcasting Superhero with These Simple Tweaks
The great thing is, podcasting may still have a lot of room for growth, but over one-fifth of Americans currently listen to a podcast. In small niches, you can bet podcasting will make you a celebrity of sorts.

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11/09/2016 Bumpers raises $1m to grow social podcasting app
Bumpers, a mobile app that lets people create and discovery podcasts, has raised $1 million in seed funding. The round led by Spark Capital with participation from Founders Collective and strategic angels including Evan Williams, co-founder of Twitter.

The apps editing tools include automatic background cancellation, automatic voice equaliser and the ability to add segue music to recordings. Bumpers also features a new prompt each week to help inspire podcasters ideas.

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11/07/2016 A Beginners Guide To Podcasting With WordPress
Podcasting has been making big waves on the Internet in the past decade. It’s only right that you make the most of this opportunity by setting forth to try it out for yourself.

Although the WordPress core offers support for podcasting, getting started on the right foot is not always a cakewalk. In this post, we will run you through a quick guide to starting podcasting with WordPress and cover some of the best podcasting plugins on the market.

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11/04/2016 Bridge Ratings: Podcasting Not Mass Reach, But Fine Targeting
While 20% of Americans have listened to a podcast in the past 30 days, the majority of the survey sample -- 55% -- indicated that they are not interested in podcasts. That percentage has steadily decreased over the past three surveys, but it remains a substantial number of potential consumers of this audio platform. Lack of interest was lowest among 18-34 year olds, and greatest among teens and those 55+.

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11/02/2016 An island no more: Inside the business of the podcasting boom
How hot is podcasting? Stupid V.C. money hot.

Money is chasing money. Podcast advertising expanded at a 48 percent rate last year, and it’s forecast to grow about 25 percent a year through 2020. By that point, it would be approaching half a billion dollars in annual ad revenue. That growth is rising from a small base, yes, but it’s very reminiscent of the old Interactive Advertising Bureau charts of Internet advertising we saw at the turn-of-the-century: tiny numbers growing explosively.

We can mark 2016 as the year the podcast business came of age.

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10/31/2016 Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts
We have just seen phenomenal growth in podcasting, says Cristen Conger, host of the podcast Stuff Mom Never Told You. Conger and co-host Caroline Ervin have produced 800 episodes, and the show receives more than 1 million downloads per month. Conger says downloads have tripled since 2014.

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10/28/2016 Are you ready to pay for a Netflix for podcasts?
What — if anything — would you pay to listen to your favorite podcast?

As podcasters furiously pursue fast-growing ad money, many are looking — down the road — to listener payment as a secondary way to build their businesses.

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10/26/2016 Podcasting with gorillas, pandas, and elephants
Just back from an adventure at Ugandas Bwindi Impenetrable National Park, Dr. Nikhil Advani wanted to share his thoughts on climate change adaptation.

Like many scientists, Dr. Advani is on the lookout for new ways to communicate and deliver his science to a broad audience. Dr. Advani found podcasts as one innovative avenue to share his science when he appeared on the podcast America Adapts to discuss his work on adaptation at the World Wildlife Fund where he is the senior program officer for adaptation.

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10/24/2016 Advertisers Warming Up To Podcasting
ESPN Senior VP Traug Keller says we are experiencing a seismic shift in how consumers take in their audio. What he was talking about is the explosion in podcast listening. And he certainly has the numbers to back it up. ESPN is right in the middle of the action, some would say they are leading the podcasting charge. At a Radio Show panel on Wednesday, Keller said in August ESPN’s 47 shows were downloaded 54 million times, and he expects that number to be over 60 million in September. And that translates to scale, and that’s what advertisers want.

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10/21/2016 Corporate Americas Love Affair with Podcasting
In the past few years, podcasts expanding audiences—Edison Research estimates that roughly 57 million Americans download a podcast every month—have turned the platform into an obvious destination for big business. Even Fortune is in on the game.

Here, a look at some of the companies that are making their own podcasts, or commissioning other people to make one for them:

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10/19/2016 Podcasters React To New Guidelines
These new guidelines create a new benchmark for measuring podcast downloads that updates those eight-year-old guidlelines to reflect eight years of learning, adapting, and improving the technologies by the early leaders of the podcasting industry.

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10/17/2016 PodcastGuests
Podcasters get matched with great guests, for free.


Check out PodcastGuests
10/15/2016 Podcasters Make Their Sales Pitch to Advertisers
The podcast industry is contending with a series of advertising hurdles, like a difficulty in measuring how many people are downloading—and then actually listening to—episodes. As a result, most podcast ads are from direct-response marketers that more easily track their investment through promotional codes.

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10/13/2016 Uncommon Ground:Where Are The Women In Podcasting?
We concluded that if you are knowledgeable, passionate and enthusiastic about the subject matter, podcasting can be anyones game. With ambition, drive, and a few hundred dollars you can make your voice heard, and until you try it, you never know who will be interested in listening

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10/11/2016 Why podcasts are so popular and what the format needs to grow
Acast works with media companies like the Financial Times, BuzzFeed and Vogue, as well as independent creators to host, distribute and monetize podcasts. They have grown the service from 100,000 test listeners to now rake in 45 million unique visitors per month.

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10/09/2016 Why the Conversational Power of Podcasting Is the Future of Advertising
Podcasting is the digital medium built on the power of conversation. Although undoubtedly with a genesis in the American radio tradition, there are none of the literal bells and whistles of shock-jock morning radio, nor the pressure to deliver impact in 3-minutes-or-less: Listeners are engaging with podcasts for 20, 30, 40 minutes—somtimes longer—at a time. The lack of strong scripting creates a spontaneous flow, which leads listeners to repeat these conversations to their peers, their friends and their families, creating their own versions of the discussion and making new connections.

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10/07/2016 Podcasting Sermons
The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

Podcasting Sermons
10/05/2016 Submit Your Podcasts
Large directory of Podcasting Sites Submit your Podcasts
10/03/2016 Podcasting: The Promise And Perils
Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. Podcasting is a bit of a warning sign to mass and mainstream media, as niche content takes hold.

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10/01/2016 Technology and Politics
The U.S. Constitution safeguards the right to vote for every citizen over eighteen years of age, with few exceptions, ensuring a government of the people, by the people and for the people. Nevertheless, only about half of eligible voters historically vote for their president. Those who do make it to the polls are more educated than unschooled, more white than black, more men than women, more wealthy than poor, and more old than young.

Technology and Politics
09/29/2016 The race to monetise podcasting
There is a company in the U.S. called Panoply. You would probably call them a broadcaster although, technically, narrowcaster might be a more accurate term. Either way, this company may just be what the future of radio looks like.

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09/27/2016 Podcasting: A Users Guide To Discovery
As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings.

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09/25/2016 Politics and Podcasting
The staggering distribution numbers, through channels like iTunes, YouTube, or podcasting websites, indicate that technology could play a critical role in the upcoming elections. Technology could be the deciding factor in the 2008 US Presidential race, and while distribution has never before been as accessible as it is to today's politicians and political candidates, politicians have far less control over the news and media than their counterparts in previous years.

The curious need not look any further than YouTube to find the latest political constituents being haunted by their own words and dogged by their past missteps. Today's politicians have far less control of the news media and messages associated with their candidacy.

Politics and Podcasting
09/24/2016 Why Podcasting Is Going To Sound Totally Different In 2016
But in 2016, everything about podcasting is going to change. Thanks to a number of rapidly evolving technologies and changes in listener behavior, a lot of the seismic shifts that have swept across other digital media will shake up podcasting, too, making its ads more easily targeted and its shows easier to discover and share.

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09/22/2016 Podcasting: The Economics - Passions And Profits
Over the past two years, podcasting has grown dramatically. It all began after the success of the WBEZ podcast Serial, first released in October 2014 as a spin-off of the radio program This American Life.

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09/20/2016 Will the Podcasts You Follow, Follow You?
Podcasting has been one of the last corners of digital media that one can consume pretty much anonymously. Not only are publishers unsure about who you are, they have not even known when or if you have listened to their shows. Podcasting stats have been so fuzzy that there’s debate about how to even count downloads. That could all change if the startup Art19 has its way.

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09/18/2016 Podcasting, Once a Niche Labor of Love, Now Can Open Doors in TV and More
When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she did not settle on a hot book—comic or otherwise. Instead, it was a year-old podcast called Lore, created—and produced on the cheap—by Aaron Mahnke.

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09/16/2016 7 tips for podcasting on the cheap
Just as anyone with a keyboard and an opinion can start a blog, anyone with a voice can start a podcast. Ideally it should be a nice voice with something original to say, but that's up to you to work out.

One big question facing novice podcasters is how to get started -- or, more accurately, how much to get started. Surely you need a fancy microphone, a mixing board, a soundproof studio and several audio engineers?

Another tool for Editing we recommend is RecordForAll.

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09/14/2016 Millenials Turn To Podcasting To Get Their Brand Out
AdWeek has the details about the continuing rise in popularity of Podcasting stating 21% of Americans age 12 or older say they have listened to a podcast in the past month, a 17 percent increase in the last year and a 75 percent increase since 2013.

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09/12/2016 Can Podcasts Turn a Profit
The success of podcasts like Serial and Untold is helping to bring a new audience to this medium. But it is innovation in attracting revenue from the listeners that will support the revival of podcasting with firmer foundations.

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09/09/2016 Podcasting Is Big Business
While some of those dollars will likely be new to audio, a big chunk of them will also come from that other platform with well established listener metrics: Radio.

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09/07/2016 5 Podcasting Pet Peeves You Should Avoid
I have been consistently producing and editing a podcast for a tad more than eleven years, and like most podcast producers, I listen to more than a few podcasts. In fact, I’m always seeking out podcasts that fit my fickle and changing interests. Maybe my podcast-producing experience has reduced my podcast-listening pleasure because I tend to focus on the quality of the product rather than the content.

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09/05/2016 Podcasting: The New Frontier for Women Bloggers
Today, podcasting has become a major content piece for them, as they’ve expanded on different issue areas, and used the platform to expand their brand with new audiences.

But I admit I have not given podcasting much thought since then.

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09/02/2016 How to make a successful podcast
Starting a podcast can be daunting, but not if you know how to do so. Here are a few pointers, whether you need equipment suggestions, distribution guidance, or some suggestions on how to build your audience.

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08/31/2016 Podcasting: Is the New Radio in the Midst of its Golden Age?
If I had $100 for every time I heard or read about someone saying that we live in the Golden Age of Podcasting thanks to programs like Serial, I could pay off my student loans. And, as an avid listener of podcasts of all sorts, I can not deny that there is some truth to the assertion that there’s been an upswing in the art of podcasting.

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08/29/2016 Podcasting vs. vlogging
Advertisers, take note: Many bloggers are trying out new methods for delivering content. At #BlogHer16 in Los Angeles last week, two platforms were at the forefront of discussion: podcasting and vlogging. Two proponents for each medium came together to battle it out, but in the end, both were deemed the winner.

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08/26/2016 7 tips for podcasting on the cheap
Ready to dip your toe -- er, voice -- into the wonderful world of podcasting? You can do it for next to nothing. Here is how.

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08/24/2016 Podcasting Studio Head Phones
Headphones can be useful while recording or editing a podcast and the right headphones can be invaluable. No matter if you are guesting on your first podcast or if you are a seasoned podcasting veteran, audio separation between the microphone and the rest of the sounds from your podcast such as co-hosts, incoming Skype calls, Blab discussions, fellow Google Hangouts on Air presenters or a soundboard are key to a clean listenable finished podcast. Monitoring your recording live also prevents many issues later including potential distorted recordings.  And of course if you are editing in even a slightly noisy environment the right headphones can make a difference between total aggravation and getting the podcast produced as accurately as possible in a timely and frustration free fashion.

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08/22/2016 How Attorneys Can Brand Themselves Through Media Outreach
Make yourself the public expert. Do not let others define who you are.

Branding is a foreign concept to most attorneys. This is true for most forms of marketing in the legal field. Attorneys simply do not have time to brand themselves, or take branding into consideration when operating their firm. Who can blame them?

Of all the mediums out there, I recommend that you use digital media and podcasting. I also recommend obtaining authorship on various publications, which ultimately makes you the go-to expert or authority for publications and media.  

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08/19/2016 Art19 Breaks Down The Download Metric To Boost Podcast Advertising
Podcast platform Art19 has taken a step to address the targeting and measurement problem standing between advertisers and a ripe audience of podcast listeners.

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Blog about podcasting.
Blog about podcasting.

 

 

 

 

 

 

 

 

create podcasts FeedForAll
create, edit, and publish podcast feeds.

audio recording software RecordForAll
audio recording and editing software

Podcast Icons
free podcast icon generator; customize graphics for podcasts

podcasting tools