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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

09/18/2017 Are podcasts changing advertising?
Podcast listeners were few and far between five years ago, but now they seem to be everywhere.

Whether chuckling on a treadmill or learning about quantum physics on the bus, a growing demographic of people are embracing the medium. If you are reading this on public transport, in an office or some other crowded place, there is probably someone listening to one in your immediate vicinity.

The last few years has seen an explosion in both the number of people and the number of podcasts available. In the US especially, where the podcasting market is much more firmly entrenched, it seems like every comedian or entertainment personality now has their own.

Are podcasts changing advertising?
09/15/2017 How Podcasting is Effective for Brand Building
Get Your Message Out With Podcasting Are you ready to move beyond your blog? Podcasting may be the next step in building your personal brand and is still a growing medium when it comes to attracting…

complete article
09/13/2017 Plan for Podcast Success with These Tips
1. Invest in Sound Quality
There is nothing worse than listening to a podcast full of good information, yet the audio is so bad that you only hear 80 percent of what’s being said. With the popularity of podcasting, finding out the best (and most affordable) microphones isn’t any more difficult than a Google search. Consider also how you want to mix the sound after you record. What software is best for your needs ­– and fits the budget – so the audio is crisp, clear and free of background noise and static?

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09/11/2017 The Art of the Taboo Podcast Interview
One of the great revelations of the rise of podcasting is the format’s eagerness to lift the curtain on the journalistic process and mine the method for material. Consider the raw interview, a nonfiction podcast staple that reveals as much about the person asking the questions as the one answering them. The most interesting ones stretch the form beyond the journalist’s traditional limits. If the classic journalistic chat is objective and emotionally removed, the best podcast hosts leverage their personal investments and creative conversational tactics to tackle even the most taboo topics.

The Art of the Taboo Podcast Interview
09/09/2017 How can you measure the success of your podcast?
Podcast listening has exploded in recent years.

Almost a quarter of Americans over 12 said they had heard a podcast in the prior month, up from 21 percent the previous year, according to the 2016 Infinite Dial study from Edison Research. In addition, podcast listeners dialed up an average of five podcasts per week.

The medium can be a superb way of establishing authority, and PR and marketing pros have jumped on the bandwagon. Podcasting also requires fewer resources than video and is frequently more accessible to consumers.

How can you measure the success of your podcast?
09/07/2017 This Infographic Shows Why Podcast Ads May Be Perfect for Fitness Brands
Podcasting has been steadily growing in popularity for the last few years, and brands are starting to figure out that the formats ripe for immersive advertising. According to Edison Research, the share of Americans who report being monthly podcast listeners is 24 percent (67 million), up from 21 percent (57 million) last year.

Podcasting for Fitness Brands
09/05/2017 Podcast Advertising: Revenue and Format Trends
Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.

The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all podcast advertising revenue.

Podcast Advertising: Revenue and Format Trends
09/03/2017 Speeding Up Your Podcasts Will Not Solve Your Problems
To fight the growing wave of podcasts released each day, a group of people have started listening to their favorite shows at hyperspeed. The only problem: They might not be comprehending much.

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09/01/2017 Social Media Versus Podcasting
47% This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours. A new Reuters/Oxford University study followed up on actual social-media exposure and reading with a survey that found a little less than half of users who clicked into a story from their social feed, and a little more than a third from search (37%), could attribute the source. And just in case you think this is a matter of normal memory lapses, that attribution rate compares to an 81% among readers who went directly to the news source and discovered the story.

Social Media Versus Podcasting
08/30/2017 Do Podcasts Need TV Validation?
In addition to its second- (or third-) class status in media, podcasting has its share of issues. Podcasts are notoriously difficult for listeners to discover and for creators to monetize. And, unlike TV, film and even satellite radio, many folks still aren't quite sure what a podcast is.

Do Podcasts Need TV Validation?
08/28/2017 Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting
SoundCloud is on shaky financial footing, saying it only has enough money to last a few more months unless someone buys or invests in it. That’s sure to cause anxiety in content creators with their life’s work stored on SoundCloud. Now some new startups are nipping at SoundCloud’s heels by focusing on podcasting in ways the music streaming service never did.

Anchor is a fast-rising podcast app that layers community features on top of audio streaming. It lets creators record right from their phone and take talk show-style call-ins, while listeners can join in-app chat rooms to bond with fellow fans, and give digital applause at their favorite moments.

Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting
08/26/2017 Podcasting Success Tips From 3 Top Female Entrepreneur Hosts
Yes, on the surface, you would not think so, with only 13 percent of female-hosted podcasts appearing in the U.S. iTunes top 100 podcasts chart as of April 2017. However, that number is deceiving because the women that are successful are really creating a storm.

Today, there are talented female entrepreneurs who have boosted their brands by using value-rich podcasts to provide useful information to their specific audiences.

Podcasting Success Tips From 3 Top Female Entrepreneur Hosts
08/24/2017 20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time
Writers get their inspiration from all sorts of places — real life, current events, favorite books, other writers, their own imagination, and more recently: podcasts. Podcasts about writing have been around practically as long as podcasts themselves have been, (with the longest-running writing podcast on this list airing for the first time in 2005!) and they’re the perfect dose of advice, inspiration, and motivation —  especially for working writers on the go.

20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time
08/22/2017 Musicals are About to Shake Up Podcasting
Writing a podcast musical was a unique challenge—even for Winter and Littler, who play together in Chamber Band, a project Littler describes as creating story-oriented songs in established universes.

Musicals are About to Shake Up Podcasting #podcasting
08/20/2017 Radio Network Entercom Invests in Podcast Network Digital Media
The broadcaster is taking a 45 percent stake in the startup.

Entercom, the fourth-largest radio broadcaster in the U.S., is buying 45 percent of Dgital Media, a podcast producer/network whose roster includes political shows like Pod Save America.

Radio Network Entercom Invests in Podcast Network Digital Media
08/18/2017 What Is the Best Way for a Podcast Studio to Raise Money?
The past seven days saw two significant stories about money being raised here in Podcast-land. Taken together, the stories contain a fair bit of meat, because they offer two very different approaches to the industry — and two different visions of what it could be.

We will start with the flashier one. Last Wednesday, Gimlet Media announced that it had successfully executed a $15 million Series B fundraising round led by Stripes Group, whose portfolio also includes Refinery29 and notable podcast advertiser Blue Apron.

What Is the Best Way for a Podcast Studio to Raise Money?
08/16/2017 Personal Audio Loses its Appeal for Podcasting Patent
A year after taking up the case, the US Court of Appeals for the Federal Circuit has ruled in favor of the Electronic Frontier Foundation in its challenge against podcasting patent troll, Personal Audio. The decision is a massive relief for the vibrant and ever-growing medium, which has been operated under the threat of lawsuit for a number of years.

Personal Audio Loses its Appeal for Podcasting Patent
08/14/2017 An Insiders Guide To Podcasting: 9 Steps To Get Started Today
Podcasting is expanding as a broadcasting platform, and it is not too late to get in the game. Top podcasters are reaching millions of people each month and monetizing their audiences to sustain thriving businesses.

An Insiders Guide To Podcasting: 9 Steps To Get Started Today
04/16/2017 Google: How to Optimize Podcasts for SEO
Podcast optimization for ranking in the Google search results isn’t a topic that comes up very often.  And John Mueller gave some excellent advice on SEOing for podcasts.

The question came up about whether or not it was a good idea to simply have podcasts all listed on a single page, specifically within an iframe.  And while that is possible, John Mueller from Google raised some very good points about why this might not be the best idea for ranking, along with suggestions for optimizing those podcasts to rank better in Google.  But first, he talked about the impact this strategy could have on user experience.

complete article
04/14/2017 Podcasting Priests
Busy this Lent? No time for retreats, Stations of the Cross or other Lenten events? Try tuning into a Catholic podcast.

Two websites launched by diocesan priests – anchoredinthelord.com and studyprayserve.com – offer wisdom and insight for a faith-filled Lent.

complete article
04/12/2017 Infinite Dial Preview – Is Podcasting On The Rise?
Thursday, Edison Research will host a podcast with data from their annual Infinite Dial study. In anticipation of the webinar, Edison’s Tom Webster released a tidbit of new information about podcasting, which will be part of the webinar, Thursday.

complete article
04/10/2017 This New Campaign Urges You to Tell Your Friends About Podcasts
There are now more than 37 podcast producers who have signed on to the effort, including National Public Radio, American Public Media, ESPN, First Look Media, FiveThirtyEight, Gimlet Media, HowStuffWorks, Panoply and PRI, and that is not counting a whole network of NPR member stations.

Beginning on March 1, hosts of podcasts produced by those participating partners will encourage their listeners to spread the word and get others turned on to podcasts. The campaign is accompanied by a social media component unified under the #trypod hashtag, which is already making the Twitter rounds ahead of the launch.

complete article
04/08/2017 The Podcasting Market Earns Hundreds of Millions of Dollars Because It’s Working
About a year ago we asked whether or not podcasting can finally make money. That’s settled: It is. Today, the money is enough to make a few people rich but not enough yet to register in the global economy. Still, every year, the medium grows, largely driven by shows that get people talking, and podcasts are not even easy to play in cars yet.

complete article
04/06/2017 Why live podcasts are becoming a big deal this year
Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or launching events operations.

complete article
04/04/2017 Why Podcastings Lack of Diversity Might Be a Tech Problem
Podcasting Still Has a Lack of Diversity
The need to either figure out discovery or simply develop more diverse programs is becoming more pressing, thanks to the rising numbers of podcast listeners — monthly podcast listeners hit 24 percent of all Americans in 2016, up from 21 percent in the year previous.

complete article
04/02/2017 Behind the Podcasting Boom
Podcasting has been around for more than a decade, but we still tend to think of it as a new technology. Like any new technology, you’d expect that its growth would be driven by Millennials and Generation Z, who are drawn to technology like moths to flames.

But surprise – podcastings seeing growth thanks to an older demographic.

That’s according to a recent report from Edison Research and Triton Digital, which examines digital radio habits.

complete article
03/31/2017 Podcasting Dos and Do Nots
Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO

1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Dos and Do Nots
03/29/2017 Why Start Your Own Podcast?
You might be asking how podcasts are different from radio shows. On a podcast, you will often hear information and music that you usually can not find anywhere else. They are often aimed at niche audiences. Though some podcasts are distributed live like radio shows, many are not. They are recorded for later listening, or added to a listening queue on Soundcloud, iTunes, or other syndications, making for a completely different kind of listening experience.

complete article
03/27/2017 2017: Another Year for Podcasts?
While the past decade will no doubt be characterized by the rise of Twitter, Facebook, and Snapchat, there’s another form of media gaining a steady following, especially among millennials: podcasts. Podcasting, or audio blogging as it was called in the early days, has been around since the 1980s but took off with the rise of the iPod and versatile MP3 audio format. Since then, podcasting remains on the rise. According to Mother Jones, a third of the podcasts listed on iTunes appeared after 2014, and according to an Edison Research survey, 21 percent of Americans reported listening to podcasts monthly in 2016, up from 17 percent in 2015. The popularity of podcasts has grown for a variety of reasons.

complete article
03/24/2017 Spotify gets into podcasting with three music-themed shows
Spotify dipped its toes into podcasting in 2015 by adding pre-existing programs to its lineup. Now it's getting into content creation and rolling out its own shows. The company is launching three original podcasts, and it says that is just the start.

The first of the new programs, Showstopper, is available now and features The Fader editor in chief Naomi Zeichner talking with music supervisors from TV shows like Stranger Things and Scrubs. The bi-weekly podcast offers commentary and insight on noteworthy music moments in television history.

complete article
03/22/2017 15 Tips For An On-Point Podcast Guest Appearance
The art of interviewing is a popular topic, but what about the art of being interviewed? While the role may feel more passive, it is actually just as active as the interviewers.

complete article
03/20/2017 6 ways to grow your podcast audience with SEO
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

complete article
03/18/2017 HowStuffWorks Brings Dynamic Advertising to Podcasting
HowStuffWorks, a preeminent publisher of informative podcast, video and editorial content, today announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.

HowStuffWorks’ 12 podcast brands have amassed over 650 million downloads in the last eight years, and garner over 29 million downloads every month. With an evergreen podcast library of more than 6,000 episodes totaling over 3,000 hours of listening time, combined with dynamic ad insertion technology, HowStuffWorks is now uniquely positioned to provide a new level of scale to brands seeking to enhance their digital advertising across all platforms. What’s more, this technology partnership reinforces HowStuffWorks’ commitment to curated, live-read ad integrations that foster a personal connection with listeners.

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03/16/2017 A Report on Podcasting details Industry Issues
The report is the product of research done on the learnings gleaned from the various on-demand audio-related investments made by the John S. and James L. Knight Foundation — of which there have been quite a few. Indeed, the foundation is strikingly ubiquitous as a funder of the space through programmatic grant support, particularly among projects that lie at the nexus of public media and podcasts.

complete article
03/09/2017 7 Podcast Communities To Join (And Why You Need Them)
From the inside, podcasting is an incredibly community-driven medium.  I have learned everything I know about podcasting from the podcasting community, from Facebook groups, intense personal mastermind groups and one-on-one podcast mentors.

complete article
03/07/2017 3 Reasons B2B Brands Should Podcast to Win More Business
Why Should B2B Brands Consider Podcasting?

James believes the most strategic benefit to podcasting as a B2B brand is the ability to break through the noise. For brands using account-based marketing, podcasting allows for differentiation among the competition. Once an account is targeted most brands are sending cold emails that read similar to those sent by their competitors. Podcasting gives brands an edge and a way to amicably connect with decision makers by inviting them to be featured on their show. It provides a foot in the door and a way for B2B brands to reach their buyers

complete article
04/05/2017 4 Steps to Create a Blog or Podcast That You and Your Readers Will Love
If you are a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan base of interested readers.

complete article
03/03/2017 Listen Up: 2017 Podcast Predictions
If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.

After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands. With 57 million Americans listening monthly (up 23% year on year), the potential for podcastings star to rise through content, discovery, monetisation and technology is strong. Here’s how I believe 2017 - a year of significant opportunity - will play out for the industry.

complete article
02/01/2017 Podcasting: Fact Sheet
Podcast Listenership

A growing minority of Americans are listening to podcasts, according to survey data from Edison Research. As of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.

complete article
02/27/2017 Hot Pod: The three numbers that mark the state of podcasting in 2017
Digits to start the year. Is the podcast industry growing, and if so, how? I’m keeping these three numbers taped to the corner of my laptop as benchmarks to keep track:

Audience size: 57 million U.S. monthly listeners, according to Edison and Triton Digitals annual Infinite Dial report, which gives the industry its clearest number to beat. The latest version of the report is expected to come out in early summer.

Advertising: More than $200 million projected for 2017, according to media research firm Bridge Ratings, which the industry seems to have coalesced around.

complete article
02/25/2017 2017 Will Be Breakout Year For Podcasting
Bridge Ratings was in Las Vegas at the Consumer Electronic Show this past week where the company conducted five focus groups with the intent of gauging a) podcast consumption patterns among current podcast listeners, and b) if new technology would reduce the friction that has limited podcasting as a reach medium.

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02/23/2017 6 Reasons Why Your Business Should Use Podcasting
The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market.

Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices.

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02/21/2017 Why branded podcasting could more than double in 2017
Podcasting has always been a lot like old-time radio. In 2017, it is about to get even more old-timey, as podcast networks, publishers and brands all embrace branded shows.

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02/19/2017 If we want podcasting to remain open to everyone, We Are going to have to organize
An effort to strengthen open podcasting. Getting the various actors of the open podcast ecosystem to coordinate in their best interest is, more or less, a working group called Syndicated Media is trying to do.

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02/17/2017 The 10 Best Movie Podcasts of 2016
10 Podcasts for Filmmakers, Film Fans and Industry Folks

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02/15/2017 The Important Thing Most Podcasts are Missing
Podcasts are an excellent marketing tool that can help businesses reach many new customers that otherwise would have no clue they exist, but most of them are doing it wrong and for the wrong reasons. They are looking to serve themselves rather than an audience desperate to learn.

Harbinger and Holiday are 100 percent correct that the current climate in podcasting is not only unsustainable but hurts the credibility of those that are very successful in the space.

complete article
02/13/2017 Crime Mysteries are the Breakout Podcast Genre
Podcast listening has boomed in the last year (57 million Americans listen regularly, the same number of people who use Twitter) and just like with so many other forms of entertainment, our fascination with real crimes and mysteries is driving much of that growth.

complete article
02/10/2017 Looking at five of the best food podcasts
Podcasters are creating some really fine material about the world of food. Fortunately, there are newcomers and longtime broadcasters who are creating some really fine material about the world of food, focusing on recipes, cooking tips, trends and interviews with chefs and innovators.

complete article
02/08/2017 Tinder Launches New Podcast Backed By Dating Data
Companies that advertise on podcasts hope they can align their brand with a hit show, but increasingly some marketers are plunking down even more cash to make their own audio programs instead.

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02/06/2017 Basement podcasting becomes opportunity for area small businesses
Four years ago, friends Shane Skala and Symon Sanborn decided to turn their conversations about anything and everything into a podcast.

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