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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

11/20/2017 The unlikely role of true crime podcasts in criminal justice reform
Beginning with Serial in 2014, the popular podcast about a Baltimore teens murder and her ex-boyfriend Adnan Syed, who is serving a life sentence after a highly contested conviction, there’s been an explosion of true crime and wrongful conviction retellings and analyses through audio. In fact, true crime podcasts often top the iTunes top podcast chart, generally considered the best measure of a show’s popularity.

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11/17/2017 Top 5 Benefits of Podcasting for Small Business Ventures
Podcasting has lately garnered immense popularity in small business ventures, especially due to the host of benefits that come with it. Now, in here, I have compiled a brief list of these very same benefits for your reference. So take a quick peek at them without any further ado.

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11/15/2017 The rise of the podcast adaptation
To succeed, a podcast adaptation should draw on televisions strengths. When the makers of This American Life, the genre-defining audio series, turned to creating a documentary series of the same name (broadcast on Showtime in 2007 and 2008), they applied their storytelling nous and feel for unusual characters to new stories. It blended the essence of the radio show with stunning visuals—one episode followed a photographer, another illustrated a couple’s disintegrating marriage with animations—and went on to win two Emmy awards. It kept the feel of the podcast, but it was not beholden to it.

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11/13/2017 Podcasting App Transcribes Shows for Better Search
We called this one, a long time ago. Since then, we’ve been watching the development of natural language processing in the podcasting space ever since. It is starting to come together.

Podcasts are a product driven by words, spoken words, but, unlike words in text, they are not words that are easily indexed by the crawling robots of Mountain View and Redmond (that is, Googles and Bings). A lot of good information is hiding in podcasts that could be useful to people, but they ca n not access it because it’s not searchable.

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11/11/2017 Here is Exactly How You Build A Seven Figure Podcast
Podcasting and spoken word audio has been all the rage these days with a number of influential entrepreneurs and online personalities such as Gary Vaynerchuk touting its potential. The central argument is that audio does not take up the full capacity of one’s attention that video does, allowing the consumer to multitask. Podcast or audiobook listeners can be checking their email, browsing the web or even scroll through Instagram while digesting audio information the entire time. Another key trend in consumer behavior is the desire to learn.

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11/09/2017 Canadians Finally Get a Study on Podcasting Habits
We are told that podcasting is hot, a statement that’s backed up by all kinds of American statistics and studies. Thats great, but could we please get some numbers that are relevant to Canada?

Thats finally happened thanks to a couple of research companies, Audience Insights and Ulster Media. Details came out this week in a document called The Canadian Podcast Listener, which looked at the podcasting habits of 4,000 people across the country.

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11/07/2017 How To Jumpstart Your Online Profile With A Podcast
With the best will in the world, even if you started a blog today, it would take months if not years for you to grow an audience of readers. That’s if you don’t run out of steam first. Even as far back as the blogging hey-days of 2009, the New York Times released data showing that 95% of blogs were abandoned. It’s not surprising. Writing well is not something everyone can do (despite what many business leaders think about their blogs). An even greater barrier is the time they take to make. Given that research from BuzzSumo now shows it’s long-form content (3000+ word articles) that are more likely to get shared - that is a big time commitment.

Podcasting could be a solution.

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11/05/2017 Should You Really Start That Podcast? 6 Tips From An Audio Storytelling Vet
As a public radio veteran and podcasting pioneer, Hoffmann knows a thing or two about the ins and outs about the evermore buzzy medium of audio storytelling. And fortunately for those of us curious to dabble, she has got a few pointers.

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11/03/2017 Politicians Are Bad at Podcasting
These days, it seems that everybody’s got a podcast, even members of Congress.

Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.

The concept is a no-brainer: satisfy Americans seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives. And from the elected officials perspective, the appeal is obvious. They can sidestep media gatekeepers and beam their personalities and priorities straight to their constituents ears, all while heightening their national brands, perhaps in anticipation of seeking higher office. It is less clear what the constituents get out of the deal.

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10/30/2017 Spooky Podcasts for Halloween
Tis the season to be scared out of your wits! October is upon us and we don't know how you choose to celebrate the greatest of seasons, but for us, the Autumnal bliss of fallings leaves and unnerving terror is something that requires a full month of excitement. Halloween may only be one day a year, but the joys of being scared are forever.

There are plenty of ways to indulge in the delights of the occasion, from spooky movies and those epic Twilight Zone marathons to perfecting your costume and combining the deliciousness of candy and booze. Now, in our wonderful modern age, you can even get scared on the move thanks to the domination of podcasting. There truly is something for everyone, a niche to satisfy every obsession you have. Whether you like geeky analyses of horror pop culture, entrancing genre storytelling or something a little more true to life, there’s plenty out there to keep your attention during those long walks home (and enough to keep you looking over your shoulder at every turn).

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11/01/2017 Boost Efficiency And Lower Stress With A Podcast System
How Do I Systemize My Podcast?

The first step to systemizing your podcast, says Ilunga, is to get a grasp on your workflow.

Map out the different steps you follow to go from episode idea to episode marketing. After that, you can focus on systemizing each component individually.

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10/30/2017 More Australians tuning into podcasts: report
Podcasting is continuing to show strong growth in Australia according to the second annual Podcast Research Survey released by the ABC today.

Both the frequency of listening and time spent listening to podcasts has increased year on year.

The report found podcast awareness is high in Australia, with 89% of adult Australians claiming to be aware of podcasts. More than half of adult Australians have claimed to have tried podcasting, with trial increasing to 76% among 25 – 34-year-olds.

Podcast listeners are highly engaged, claiming to have listened to an average of six podcast episodes and four podcast series per week.

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10/27/2017 Teaching the Art of Listening: How to Use Podcasts in the Classroom
Podcasts are far from a new classroom tool—teachers have been podcasting for more than a decade—but as their popularity continues to rise, teachers are finding new and innovative ways to bring them into the classroom.

In light of the Common Core State Standards' shift toward the use of nonfiction, podcasts provide a unique way to build critical thinking skills while adhering to state standards.

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10/25/2017 Insider tips to enjoying podcasts
Since first invented in 1895, people have used a radio for news, entertainment, and passing the time on long trips, and they still very much do. I know this first-hand. I host a national talk show on over 400 top radio stations across the United States and internationally on Armed Forces Radio.

When it comes to the spoken word, podcasting is also a force. According to Edison Research, the number of podcast listeners is growing from 21 percent to 24 percent year over year. Podcasts are easy to produce and distribute, and all kinds of would-be broadcasters have clamored to express themselves through downloadable sound.

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10/23/2017 Comedy Central Launching Podcast Network
Comedy Central is looking to extend its franchises, utilizing the hot and rising medium of audio podcasts. Beginning with The Jim Jefferies Show this week, Comedy Central is building the foundation for a podcast network based on their existing brands. After The Jim Jefferies Show Podcast will come another series based on The Daily Show with Trevor Noah.

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10/20/2017 Podfather Reviews: The deadly sins of podcasting
As much as I love and promote all sorts of podcasts, I feel like it’s time for me to go on a rant. I will be the last to admit this: Some podcasts are not perfect.

Even though podcasting is still a relatively new and developing platform for content, there are still annoying habits and clichés that drive me nuts.

Whether these clichés are picked up by from other places, like YouTube, or are unique to podcasting, these are a few habits that I wish would leave podcasting all together.

Podcasting is a medium where people can get creative with how to work with audio — just take a listen to fictional narrative podcast ...

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10/18/2017 The Best Podcast Search Engine
Finding a podcast is easy; finding relevant episodes is harder. If you want to find, say, all of Paul F. Tompkins’s guest appearances, or podcast episodes about the Russian Revolution, try the podcast search engine Listen Notes.

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10/16/2017 Special Delivery: Crafting The Perfect Podcast Ad
The blueprints for ads have always appeared to be somewhat formulaic in nature: Come up with a catchy tagline, make it memorable, use a persuasive technique, communicate a call to action, sell the product.

Simple, right? Not so much. The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years.

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10/13/2017 The Power of Podcasting
Look around you. At the people on the train, in your office, on the street. Joggers, walkers, pram-pushers. All sporting earphones. Many are dialled into their favourite music, but it is increasingly likely that they are immersed in their favourite podcast. In a world where so many avoid traditional communication, we are turning to the spoken word for solace.

Podcasts have had spikes of popularity since emerging as part of the portable digital boom of the early noughties.

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10/11/2017 Tools for Podcasting
Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.

1.) Podcasting Tools
Podcasts are simply RSS feeds that contain audio content. By using a combination of RSS and podcast related tools users can use this new communication medium.

Tools for Podcasting
10/09/2017 Five Reasons To Listen To Podcasts
It is easier than ever to find, subscribe and listen to literally thousands of podcasts on every topic from news, arts, business, comedy, education, politics, sports, technology, music, health, spirituality, hobbies, and more.  Podcasters create content and publish their episodes on popular platforms like iTunes, Google Play, Sticher as well as a variety of other podcasting directories and apps.

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10/06/2017 3 Easy Steps to Start a Podcast for Content Marketers
Several early-adopting companies have already begun creating a podcast to further push their content marketing efforts. There are loads of data sources out there that point to podcasts as the next frontier for media engagement, especially for the coveted affluent millennial demographic. Everyone has a blog, videos are hit or miss, podcasts could help move the needle for your marketing efforts, reach new customers, and increase engagement with your brand.

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10/04/2017 How Podcasting Works
While some traditional radio talk shows have begun providing podcasts of their regularly-scheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad.

Podcasting is RSS that is used to syndicate and distribute audio files.

How Podcasting Works
10/02/2017 Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands
Millennials are on the move far more than generations before them and their mobile devices are their lifelines. Also, according to a 2016 BNP Paribas Global Entrepreneur Report, millennials are starting more companies at an earlier age and targeting much higher profits than their baby boomer parents and grandparents.

These three facts tell us some important things about a millennials lifestyle: They want to stay connected and they want to make their mark. To do these, more millennials are developing a personal and a professional brand that they can project and expand to a growing community.

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09/29/2017 More Americans are listening to podcasts regularly
The increase in podcast consumption could be attributed to a rise in the overall consumption of digital media. The proliferation of smartphones has also helped make downloading and listening to shows easier than ever.

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09/27/2017 The Power of the Podcast
For budding businessmen and women in the entertainment market, developing a personal brand is just as important as possessing the creativity to bring said brand to the next level. However, it can prove to be difficult to carve a lane and stand out from others who are chasing similar dreams, especially in the digital age.

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09/25/2017 The state of podcasting in five charts
When the IAB kicks off its third annual podcast upfront next week on Sept. 7, it should look and feel very different from previous years.

Before last years event, attendees anticipated the debut of IAB guidelines for the format. This year, attendees have had months to think about market leader Apple’s launch of analytics for podcasts, sample from the bumper crop of branded podcasts that market leaders like Gimlet Media have produced and process the flurry of funding rounds podcasting companies have announced this summer: $7.5 million for Art19, $15 million for Gimlet and another $15 million for HowStuffWorks.

Here is a look at the state of podcasting in five charts.

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09/22/2017 Podcast Movement
This August, 1,800 podcast enthusiasts (including 120 speakers) headed to Anaheim, CA for the annual Podcast Movement conference.
09/20/2017 How to Conduct a Podcast Interview
Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

1. Prepare Questions in Advance
Prepare a list of questions prior to the interview, contemplate possible follow-up questions based on the expected responses. Create a list of notes along with the questions that are accessible during the interview and will help you direct the conversation.

How to Conduct a Podcast Interview
09/18/2017 Are podcasts changing advertising?
Podcast listeners were few and far between five years ago, but now they seem to be everywhere.

Whether chuckling on a treadmill or learning about quantum physics on the bus, a growing demographic of people are embracing the medium. If you are reading this on public transport, in an office or some other crowded place, there is probably someone listening to one in your immediate vicinity.

The last few years has seen an explosion in both the number of people and the number of podcasts available. In the US especially, where the podcasting market is much more firmly entrenched, it seems like every comedian or entertainment personality now has their own.

Are podcasts changing advertising?
09/15/2017 How Podcasting is Effective for Brand Building
Get Your Message Out With Podcasting Are you ready to move beyond your blog? Podcasting may be the next step in building your personal brand and is still a growing medium when it comes to attracting…

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09/13/2017 Plan for Podcast Success with These Tips
1. Invest in Sound Quality
There is nothing worse than listening to a podcast full of good information, yet the audio is so bad that you only hear 80 percent of what’s being said. With the popularity of podcasting, finding out the best (and most affordable) microphones isn’t any more difficult than a Google search. Consider also how you want to mix the sound after you record. What software is best for your needs ­– and fits the budget – so the audio is crisp, clear and free of background noise and static?

complete article
09/11/2017 The Art of the Taboo Podcast Interview
One of the great revelations of the rise of podcasting is the format’s eagerness to lift the curtain on the journalistic process and mine the method for material. Consider the raw interview, a nonfiction podcast staple that reveals as much about the person asking the questions as the one answering them. The most interesting ones stretch the form beyond the journalist’s traditional limits. If the classic journalistic chat is objective and emotionally removed, the best podcast hosts leverage their personal investments and creative conversational tactics to tackle even the most taboo topics.

The Art of the Taboo Podcast Interview
09/09/2017 How can you measure the success of your podcast?
Podcast listening has exploded in recent years.

Almost a quarter of Americans over 12 said they had heard a podcast in the prior month, up from 21 percent the previous year, according to the 2016 Infinite Dial study from Edison Research. In addition, podcast listeners dialed up an average of five podcasts per week.

The medium can be a superb way of establishing authority, and PR and marketing pros have jumped on the bandwagon. Podcasting also requires fewer resources than video and is frequently more accessible to consumers.

How can you measure the success of your podcast?
09/07/2017 This Infographic Shows Why Podcast Ads May Be Perfect for Fitness Brands
Podcasting has been steadily growing in popularity for the last few years, and brands are starting to figure out that the formats ripe for immersive advertising. According to Edison Research, the share of Americans who report being monthly podcast listeners is 24 percent (67 million), up from 21 percent (57 million) last year.

Podcasting for Fitness Brands
09/05/2017 Podcast Advertising: Revenue and Format Trends
Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.

The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all podcast advertising revenue.

Podcast Advertising: Revenue and Format Trends
09/03/2017 Speeding Up Your Podcasts Will Not Solve Your Problems
To fight the growing wave of podcasts released each day, a group of people have started listening to their favorite shows at hyperspeed. The only problem: They might not be comprehending much.

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09/01/2017 Social Media Versus Podcasting
47% This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours. A new Reuters/Oxford University study followed up on actual social-media exposure and reading with a survey that found a little less than half of users who clicked into a story from their social feed, and a little more than a third from search (37%), could attribute the source. And just in case you think this is a matter of normal memory lapses, that attribution rate compares to an 81% among readers who went directly to the news source and discovered the story.

Social Media Versus Podcasting
08/30/2017 Do Podcasts Need TV Validation?
In addition to its second- (or third-) class status in media, podcasting has its share of issues. Podcasts are notoriously difficult for listeners to discover and for creators to monetize. And, unlike TV, film and even satellite radio, many folks still aren't quite sure what a podcast is.

Do Podcasts Need TV Validation?
08/28/2017 Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting
SoundCloud is on shaky financial footing, saying it only has enough money to last a few more months unless someone buys or invests in it. That’s sure to cause anxiety in content creators with their life’s work stored on SoundCloud. Now some new startups are nipping at SoundCloud’s heels by focusing on podcasting in ways the music streaming service never did.

Anchor is a fast-rising podcast app that layers community features on top of audio streaming. It lets creators record right from their phone and take talk show-style call-ins, while listeners can join in-app chat rooms to bond with fellow fans, and give digital applause at their favorite moments.

Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting
08/26/2017 Podcasting Success Tips From 3 Top Female Entrepreneur Hosts
Yes, on the surface, you would not think so, with only 13 percent of female-hosted podcasts appearing in the U.S. iTunes top 100 podcasts chart as of April 2017. However, that number is deceiving because the women that are successful are really creating a storm.

Today, there are talented female entrepreneurs who have boosted their brands by using value-rich podcasts to provide useful information to their specific audiences.

Podcasting Success Tips From 3 Top Female Entrepreneur Hosts
08/24/2017 20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time
Writers get their inspiration from all sorts of places — real life, current events, favorite books, other writers, their own imagination, and more recently: podcasts. Podcasts about writing have been around practically as long as podcasts themselves have been, (with the longest-running writing podcast on this list airing for the first time in 2005!) and they’re the perfect dose of advice, inspiration, and motivation —  especially for working writers on the go.

20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time
08/22/2017 Musicals are About to Shake Up Podcasting
Writing a podcast musical was a unique challenge—even for Winter and Littler, who play together in Chamber Band, a project Littler describes as creating story-oriented songs in established universes.

Musicals are About to Shake Up Podcasting #podcasting
08/20/2017 Radio Network Entercom Invests in Podcast Network Digital Media
The broadcaster is taking a 45 percent stake in the startup.

Entercom, the fourth-largest radio broadcaster in the U.S., is buying 45 percent of Dgital Media, a podcast producer/network whose roster includes political shows like Pod Save America.

Radio Network Entercom Invests in Podcast Network Digital Media
08/18/2017 What Is the Best Way for a Podcast Studio to Raise Money?
The past seven days saw two significant stories about money being raised here in Podcast-land. Taken together, the stories contain a fair bit of meat, because they offer two very different approaches to the industry — and two different visions of what it could be.

We will start with the flashier one. Last Wednesday, Gimlet Media announced that it had successfully executed a $15 million Series B fundraising round led by Stripes Group, whose portfolio also includes Refinery29 and notable podcast advertiser Blue Apron.

What Is the Best Way for a Podcast Studio to Raise Money?
08/16/2017 Personal Audio Loses its Appeal for Podcasting Patent
A year after taking up the case, the US Court of Appeals for the Federal Circuit has ruled in favor of the Electronic Frontier Foundation in its challenge against podcasting patent troll, Personal Audio. The decision is a massive relief for the vibrant and ever-growing medium, which has been operated under the threat of lawsuit for a number of years.

Personal Audio Loses its Appeal for Podcasting Patent
08/14/2017 An Insiders Guide To Podcasting: 9 Steps To Get Started Today
Podcasting is expanding as a broadcasting platform, and it is not too late to get in the game. Top podcasters are reaching millions of people each month and monetizing their audiences to sustain thriving businesses.

An Insiders Guide To Podcasting: 9 Steps To Get Started Today
04/16/2017 Google: How to Optimize Podcasts for SEO
Podcast optimization for ranking in the Google search results isn’t a topic that comes up very often.  And John Mueller gave some excellent advice on SEOing for podcasts.

The question came up about whether or not it was a good idea to simply have podcasts all listed on a single page, specifically within an iframe.  And while that is possible, John Mueller from Google raised some very good points about why this might not be the best idea for ranking, along with suggestions for optimizing those podcasts to rank better in Google.  But first, he talked about the impact this strategy could have on user experience.

complete article
04/14/2017 Podcasting Priests
Busy this Lent? No time for retreats, Stations of the Cross or other Lenten events? Try tuning into a Catholic podcast.

Two websites launched by diocesan priests – anchoredinthelord.com and studyprayserve.com – offer wisdom and insight for a faith-filled Lent.

complete article
04/12/2017 Infinite Dial Preview – Is Podcasting On The Rise?
Thursday, Edison Research will host a podcast with data from their annual Infinite Dial study. In anticipation of the webinar, Edison’s Tom Webster released a tidbit of new information about podcasting, which will be part of the webinar, Thursday.

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