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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

06/22/2016 Podcasting Blossoms, but in Slow Motion
Is podcasting in the middle of a long boom or a short bubble? The future of radio, a medium already being buffeted by streaming music, may be riding on the answer.

Podcasting — a terrible tech insider’s name for delivering radiolike shows directly to your phone — has long been prone to cycles of hype and doom.

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06/20/2016 Skype causing more headaches for Mac podcasters
Hobbyist and professional podcasters alike depend on Microsofts Skype for mustering panels and interviewing guests, even as they curse it under their breath for its occasional lack of stability and call quality. Skype is ubiquitous because it’s widely cross-platform, relatively easy to install and use, and free—but it may be time for Mac podcasters in particular to pursue more options.

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06/18/2016 Podcasting? Why Now?
Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?

While Serial’s runaway success catapulted podcasting into the mainstream, the industry has been growing and maturing into a viable promotional platform well beyond the breakout hit. More than 57 million Americans listen to podcasts each month—thats about 10% of the U.S. population, and growing at about 20% annually. Podcasts are resonating with the millennial-and-under sets and are quickly becoming the audio track to a large percentage of those generations.

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06/16/2016 Does the world need more podcasts?
Are there too many podcasts?

I do not think there is such a thing as too many podcasts. In order for a podcast to be successful they do not have to have massive listenerships. So there might be someone who wants to do a podcast about crocheting and they might be able to find sponsorship from a company that sells yarn, for example. And they might have 20,000 extremely devoted  listeners who listen to the podcast and then go buy that yarn.

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06/14/2016 The Pulse: Podcasting 101
This months edition of The Pulse marks the 10th anniversary of the podcast.

In this installment, The Pulses host, Rodney B. Murray celebrates with a discussion of the history of podcasting (and the iPod), his own experiences with the format, and a how-to guide complete with best practices and a list of helpful apps.

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06/12/2016 Apple at a Crossroads with Podcasting
More than a decade after Apple officially started supporting podcasts in iTunes, they are booming in popularity. In that time, however, little about how Apple manages the popular iTunes podcast directory has changed, which has some podcasters concerned. The New York Times reports that complaints include having to woo a single Apple employee in charge of promoting podcasts, not receiving enough listener data, and the difficulty of sharing podcast episodes to social media.

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06/10/2016 Apple is an Accidental Gatekeeper for Podcasts
A New York Times article is causing a rift in the world of podcasting. And a majority of the points it makes and the podcast producer wants from those interviewed scream careful what you wish for Apple is undoubtedly the gatekeeper of podcasts, but it is an accidental gatekeeper.

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06/08/2016 Podcasting Profits
Chris Krimitsos, founder of entrepreneur-focused networking group Tampa Bay Business Owners, got hooked on podcasting in 2013. So hooked he started the Florida Podcasters Association.

It all started when podcaster and voice actor Steve Cherubino asked Krimitsos for a speaking spot at one of Krimitsos meetings. Cherubino wanted to talk about podcasting. When Krimitsos asked Cherubino how many listeners he had for his niche electronic dance music producer podcast, Cherubino told him not too many — around 4,000 an episode.

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06/06/2016 Podcasting: The Promise And Perils
Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. Podcasting is a bit of a warning sign to mass and mainstream media, as niche content takes hold.

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06/04/2016 Podcasting: The Economics - Passions And Profits
No doubt podcasts attract some well-known podcast sponsors: Squarespace , MailChimp, LegalZoom and more. But  much do they pay for those mentions, and do podcasts fit into the Madison Avenue media measurement known as CPM, or cost per thousand,  which measures and sells audiences by the pound.

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06/02/2016 Podcasting Becomes Even More Important as Google Adds Support for Android
Jacobs Medias new Web study of radio listeners shows a big increase in the importance of podcasting and on-demand programming. Both show impressive gains.

The Techsurvey12 was conducted from Jan. 19–Feb. 22 of this year. Stakeholder stations participated in a recent webinar, and the results of the study will be released over the next few months.

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05/31/2016 The Case for Podcasts in Your Marketing Mix
It is a crowded content space out there. Attention spans are limited and people are busy. So, consider this: Podcasting is the only form of content that can be consumed while an individual is doing other activities. Yet they remain underutilized in higher education. Written content, videos and images all have their place and should be strategically deployed, but they do not afford the same flexibility as podcasts, which can be listened to while doing housework, driving or exercising.

Edison Research, which monitors podcast adoption, has found that 21% of Americans 12 and older have listened to a podcast in the last month.

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05/29/2016 Podcasting: A Users Guide To Discovery
As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings. One way to find them is using one of the podcatcher apps I have listed above. The other alternative is to download an app that gathers together podcasts from a media company you are interested in.

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05/27/2016 The Ever-elusive Promise of Podcasting
A few years back, everyone was talking about 3D TV.

It was, people predicted, going to be the next big thing in television. TV makers such as Sony, LG and Samsung ramped up production of 3D TVs. Networks like ESPN and Discovery announced plans for 3D broadcasts. Analysts forecast huge demand for the medium.

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05/25/2016 How Podcasting Got Better
The first-ever podcast hit the internet in 2003. Radio Open Source, a show about global politics (and ideas through an American lens) hosted by WBUR Bostons Christopher Lydon, is still going strong.

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05/23/2016 Why You Are Only Competing With 20% Of Other Podcasters On iTunes
Today I want to cover the 80/20 rule which was aptly named the Pareto principal. This video was inspired my good friend Max Pepe from Rebelhead Entrepreneurs who covered the topic for entrepreneurs on his video log recently but I want to talk about the 80/20 rule in terms of podcasting.

So if you take a look at iTunes or Stitcher Radio or any of the other big podcast directories out there you might see hundreds of thousands of podcasts already out there, perhaps lots of podcast on the topic that you are already thinking about covering.

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05/13/2016 2016: the year the podcast came of age
The choice of medium was significant. Podcasts, series of digital audio files that users can download or stream from MP3 players and computers, were first created in 2001. This was also the year that Apple launched the iPod, the device from which podcasting takes its name. Although it is now, in tech terms, a doughty 15 years old, it has developed only fitfully.

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05/11/2016 Telling Stories in Sound
Media consumption habits have changed dramatically over the past decade and it’s no surprise that podcasts are now taking center stage as more people look for more ways to access news, information and entertainment.

We have a new infatuation with audio podcasts and rightly so. Streaming audio has become easier to access, is readily available on mobile devices, and is now more personalized than ever before.

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05/09/2016 How To Make Your Podcast Stand Out From The Crowd
When it comes to getting listeners for your podcast, there are 3 words that should form the foundations of your podcast promotion strategy.

In this podcasting tips video we will be exploring what the most important parts of your content marketing strategy to focus on that will get your podcast discovered and build a bigger audience.

complete article
05/07/2016 UK Podcasting Stats
UK podcast audiences

In the UK some listening figures are provided by RAJAR, who are responsible for radio industry audience ratings.

Following its autumn 2015 research it claims 3.7 million adults listen to podcasts, which equates to around 6.5% of the adult population (OfCom’s last figures from 2010 put it at 7%).

RAJAR also provided a breakdown of device used.

Smart phone 57%
Lap tops 16%
Digital music players 15%
Tablets 8%
05/05/2016 Amazon takes on podcasting with Audible Channels, featuring original audio content
Audible, the Amazon-owned company that built its business selling audiobooks, is now officially moving into podcast-like shorts with a beta of Audible Channels.

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05/03/2016 Podcast Audio Recording Tips
Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to its success.

Podcast Audio Recording Tips
05/01/2016 Submit Podcasts
Large list of podcasting directories to submit podcasts to.
04/29/2016 Podcasting from a Bloggers Perspective
There is a lot to be said about podcasting from a bloggers perspective. The most obvious is sheer numbers. I can talk for an hour about topics that would take me days to write about. We can include actual audio, guests, and opinion — most importantly there is no need to point out sarcasm or explain a joke. Plagiarism is another factor to consider. I’ve lost count of the amount of articles I have spent hours writing, only to see them on some other website, surrounded by cheesy ads, bearing someone else’s name.

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04/27/2016 Podcasting the New Digital Frontier
There is a podcast for every kind of niche you can imagine, from entrepreneurship to storytelling. However, there is a new wave of popular podcasts that includes marginalized content creators; those who normally find themselves pushed to the margins of media and traditional platforms can now find themselves center stage in this uncharted frontier of content production.

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04/25/2016 Where Are All the Kidcasts?
And yet, while adults and teens could easily fill their waking hours with audio, kids would struggle to fill a few. The crowded Kids & Family section of iTunes has surprisingly little to offer children, save for a handful of audiobook-like storytelling podcasts, and some programs that spin off major brands (like Sesame Street Podcast, Despicable Me, and Nick Jr.).

The obvious follow-up question is why? Podcasts for kids seem like such a no-brainer.

complete article
04/22/2016 6 Reasons Why Podcasting Is The Future Of Storytelling
Since the beginning of time (and the advent of humans), oral storytelling has served a critical role as the sole means of abstracting experiences and emotions in narrative form.  Ancient oral storytellers were revered keepers of local knowledge, history, and traditions in their communities.

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04/21/2016 Bridge Ratings Offers Podcasting Audit Highlights
Among the findings, revenues have grown 25% over the past five years, and the average CPM has risen to $20 from $11 in 2010. However, listening to podcasts has shown somewhat slower growth, with the number of listeners up 8% in the last 5 years and the number of listens to shows up 11% in the same period.

complete articles
04/19/2016 Transforming Villages Through Podcasting
The use of Information and Communication Technologies (ICTs) communication devices such as the radio, television, landline and cellular phones, computer hardware and software, satellite systems as well as the various services and applications associated with them, is at the heart of human development as it enables people to access information, improve water and sanitation as well as keep in good health.

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04/17/2016 What Podcasting Can Not Do
Is podcasting the hot new thing?

Maybe. But it is not the hot everything, not even when it comes to audio.

Look at Facebook, a platform that was driven primarily by text until recently, when it became driven primarily by images and later by video. Now the big news is that Facebook is pivoting towards LIVE video.

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04/15/2016 Podcast Network
Podcast networks are not a new idea, nor is competition for innovative producers. Radiotopia, a podcast network from PRX, is always searching for fresh and inventive shows. So is Alex Blumberg’s podcast company, Gimlet, a magnet for former public media veterans looking to get in on the resurgence of the medium.

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04/13/2016 Anchor - Podcasting
Have you ever wished you could respond to a podcast as easily as you can comment on an online story or reply to a tweet? Anchor is an iOS app designed to allow for these kinds of two-way conversations; it is essentially audio blogging.

complete article
04/11/2016 Podcasting Dos and Do Nots
Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO
1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Dos and Do Nots
04/09/2016 Bridge Ratings: Podcasts Continue to Gain in Popularity


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04/07/2016 Podcasting As Your New Revenue Stream
If traditional radio held the office of president, streaming would be the vice president, and podcasting would be the speaker of the house. Over the past decade we have started to move from a digital democracy to a more direct democracy. Content was once funneled mostly through film, television, and radio. Today the options are more plentiful, and the audience is exploring them more deeply each day.

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04/05/2016 How to Make Your Podcast in 5 Steps
As worldwide celebrations for the first ever World Speech Day get into swing, there has never been a better time to make your own podcast. So we caught up with Adam Martin, the Content Director of podcasting platform Acast, to find out his top tips on how to make a podcast and ensure it is a success.

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04/03/2016 Podcast March Madness
I spend a lot of time listening to podcasts, but I hardly listen to any of the most popular titles. That's why I decided to listen to an episode from each of the top eight podcasts on iTunes, and see how they compare against each other in a March Madness style bracket.

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03/30/2016 Make Your Podcast Standout
Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.

After all it is the content that matters right? Well no, not exactly remember when black and white televisions could kind of tune into stations it was just a hazy effect.

Make Your Podcast Standout
03/28/2016 What is Podcasting?
Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.

What is Podcasting?
03/25/2016 Podcasting New Highs
Edisons Research upcoming Infinite Dial 2016 study has found, among other things, that the percentage of AMERICANS 12+ who say they have listened to a podcast in the last month is now 21%, up from 17% last year.

complete article
03/23/2016 Podcasting Is the New Networking
Similar to blogging, podcasting allows you to build an audience through the content you create.

However, having a podcast offers a distinct advantage - the opportunity to create real relationships.

Want to know my thoughts?

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03/21/2016 Sacred Podcasting
Unlike TV or radio broadcasts, which require special equipment, podcasts are popular, inexpensive recordings that can be listened to via a church’s Web page. What makes a podcast so attractive is its easy accessibility; that it can be downloaded onto a smartphone or any other personal device and listened to whenever the time is right.

Bill Johnson, director of educational technology at Concordia Theological Seminary, 6600 N. Clinton St., where podcasts are also used as an educational tool, says it is easy for a church to begin podcasting.

complete article
03/19/2016 How to Increase iTunes Reviews & Grow Your Podcast Empire
The percentage of Americans who listened to a podcast in the past month has nearly doubled since 2008, from 9% to 17%.

One-third of Americans — 33% — over the age of 12 have listened to a podcast.

Awareness of podcasts has more than doubled since 2006; nearly half (49%) of Americans 12 years of age and older are familiar with podcasting

complete article
03/17/2016 Podcast Management App
The Podcasts Connect portal lets users submit new podcasts and manage existing podcasts using their Apple IDs. Uploading a podcast is as simple as entering an RSS feed URL and there are new features that make it easier for podcasters to update their content.

complete article
03/15/2016 Podcasting Makes Strides In Advertising, Still Room To Improve In Measurement
As dynamic ad insertion becomes more accessible in podcasting (Gimlet and Panoply also use the technology), a flood of new inventory could lead to lower CPM rates.

Ad tech has broken down the monetization wall, but measurement in podcasting remains a challenge. The key metric is number of downloads, making it difficult to tell whether or not a user actually listened to the podcast, let alone an ad.

complete article
03/11/2016 Bridge Ratings: Podcasts Continue to Gain in Popularity
Marketers are gaining more confidence in the platform. Over the last five years the amount of money spent on podcasting advertising has grown by approximately 25 percent with 2015 growth signaling an unusual year over year spike (+ 48 percent). Cost-per-thousand values are tracking with increases as well.

Listening. While marketing has seen growth of 20+ percent over the last five years, listeners have grown by around 8 percent and the number of listening sessions has grown by 11 percent.

Listener Acquisition.  Bridge has seen growth of the podcast audience through five principle sources: Personality, Cross promotion, Social Media buzz, traditional media, and list positioning—in other words, presence in the iTunes top 10 list.

Podcast Pricing.  Agencies and podcast buyers indicate that pricing of podcast advertising is generally higher than other media primarily due to listener retention, engagement and response.

complete article
03/13/2016 Podcasting Dos and Do Nots
Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO
1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Dos and Do Nots
03/11/2016 List of Sites for Podcast Submissions
List of Sites You can Submit Podcasts to
03/09/2016 Android Auto: Top 5 Best Podcast Apps for the Car
Currently, apps for Android Auto are pretty limited. There are a good number of choices for streaming music, as well as streaming podcasts however. Which is exactly what we are looking at today. All five of these apps are compatible with Android Auto – you just need to plug in and go really – and all work great.

complete article
03/07/2016 New App Turns Your iPhone into a Podcasting Machine
You do not need a high-frequency antenna or FCC license to be a broadcaster in the 21st century. Anyone can have a podcast – well, that is, anyone with the technical know-how and money for equipment, such as a good microphone, to produce their work.

complete article

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Blog about podcasting.
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create, edit, and publish podcast feeds.

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free podcast icon generator; customize graphics for podcasts

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