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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

04/16/2017 Google: How to Optimize Podcasts for SEO
Podcast optimization for ranking in the Google search results isn’t a topic that comes up very often.  And John Mueller gave some excellent advice on SEOing for podcasts.

The question came up about whether or not it was a good idea to simply have podcasts all listed on a single page, specifically within an iframe.  And while that is possible, John Mueller from Google raised some very good points about why this might not be the best idea for ranking, along with suggestions for optimizing those podcasts to rank better in Google.  But first, he talked about the impact this strategy could have on user experience.

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04/14/2017 Podcasting Priests
Busy this Lent? No time for retreats, Stations of the Cross or other Lenten events? Try tuning into a Catholic podcast.

Two websites launched by diocesan priests – anchoredinthelord.com and studyprayserve.com – offer wisdom and insight for a faith-filled Lent.

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04/12/2017 Infinite Dial Preview – Is Podcasting On The Rise?
Thursday, Edison Research will host a podcast with data from their annual Infinite Dial study. In anticipation of the webinar, Edison’s Tom Webster released a tidbit of new information about podcasting, which will be part of the webinar, Thursday.

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04/10/2017 This New Campaign Urges You to Tell Your Friends About Podcasts
There are now more than 37 podcast producers who have signed on to the effort, including National Public Radio, American Public Media, ESPN, First Look Media, FiveThirtyEight, Gimlet Media, HowStuffWorks, Panoply and PRI, and that is not counting a whole network of NPR member stations.

Beginning on March 1, hosts of podcasts produced by those participating partners will encourage their listeners to spread the word and get others turned on to podcasts. The campaign is accompanied by a social media component unified under the #trypod hashtag, which is already making the Twitter rounds ahead of the launch.

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04/08/2017 The Podcasting Market Earns Hundreds of Millions of Dollars Because It’s Working
About a year ago we asked whether or not podcasting can finally make money. That’s settled: It is. Today, the money is enough to make a few people rich but not enough yet to register in the global economy. Still, every year, the medium grows, largely driven by shows that get people talking, and podcasts are not even easy to play in cars yet.

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04/06/2017 Why live podcasts are becoming a big deal this year
Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or launching events operations.

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04/04/2017 Why Podcastings Lack of Diversity Might Be a Tech Problem
Podcasting Still Has a Lack of Diversity
The need to either figure out discovery or simply develop more diverse programs is becoming more pressing, thanks to the rising numbers of podcast listeners — monthly podcast listeners hit 24 percent of all Americans in 2016, up from 21 percent in the year previous.

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04/02/2017 Behind the Podcasting Boom
Podcasting has been around for more than a decade, but we still tend to think of it as a new technology. Like any new technology, you’d expect that its growth would be driven by Millennials and Generation Z, who are drawn to technology like moths to flames.

But surprise – podcastings seeing growth thanks to an older demographic.

That’s according to a recent report from Edison Research and Triton Digital, which examines digital radio habits.

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03/31/2017 Podcasting Dos and Do Nots
Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO

1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Dos and Do Nots
03/29/2017 Why Start Your Own Podcast?
You might be asking how podcasts are different from radio shows. On a podcast, you will often hear information and music that you usually can not find anywhere else. They are often aimed at niche audiences. Though some podcasts are distributed live like radio shows, many are not. They are recorded for later listening, or added to a listening queue on Soundcloud, iTunes, or other syndications, making for a completely different kind of listening experience.

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03/27/2017 2017: Another Year for Podcasts?
While the past decade will no doubt be characterized by the rise of Twitter, Facebook, and Snapchat, there’s another form of media gaining a steady following, especially among millennials: podcasts. Podcasting, or audio blogging as it was called in the early days, has been around since the 1980s but took off with the rise of the iPod and versatile MP3 audio format. Since then, podcasting remains on the rise. According to Mother Jones, a third of the podcasts listed on iTunes appeared after 2014, and according to an Edison Research survey, 21 percent of Americans reported listening to podcasts monthly in 2016, up from 17 percent in 2015. The popularity of podcasts has grown for a variety of reasons.

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03/24/2017 Spotify gets into podcasting with three music-themed shows
Spotify dipped its toes into podcasting in 2015 by adding pre-existing programs to its lineup. Now it's getting into content creation and rolling out its own shows. The company is launching three original podcasts, and it says that is just the start.

The first of the new programs, Showstopper, is available now and features The Fader editor in chief Naomi Zeichner talking with music supervisors from TV shows like Stranger Things and Scrubs. The bi-weekly podcast offers commentary and insight on noteworthy music moments in television history.

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03/22/2017 15 Tips For An On-Point Podcast Guest Appearance
The art of interviewing is a popular topic, but what about the art of being interviewed? While the role may feel more passive, it is actually just as active as the interviewers.

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03/20/2017 6 ways to grow your podcast audience with SEO
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

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03/18/2017 HowStuffWorks Brings Dynamic Advertising to Podcasting
HowStuffWorks, a preeminent publisher of informative podcast, video and editorial content, today announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.

HowStuffWorks’ 12 podcast brands have amassed over 650 million downloads in the last eight years, and garner over 29 million downloads every month. With an evergreen podcast library of more than 6,000 episodes totaling over 3,000 hours of listening time, combined with dynamic ad insertion technology, HowStuffWorks is now uniquely positioned to provide a new level of scale to brands seeking to enhance their digital advertising across all platforms. What’s more, this technology partnership reinforces HowStuffWorks’ commitment to curated, live-read ad integrations that foster a personal connection with listeners.

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03/16/2017 A Report on Podcasting details Industry Issues
The report is the product of research done on the learnings gleaned from the various on-demand audio-related investments made by the John S. and James L. Knight Foundation — of which there have been quite a few. Indeed, the foundation is strikingly ubiquitous as a funder of the space through programmatic grant support, particularly among projects that lie at the nexus of public media and podcasts.

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03/09/2017 7 Podcast Communities To Join (And Why You Need Them)
From the inside, podcasting is an incredibly community-driven medium.  I have learned everything I know about podcasting from the podcasting community, from Facebook groups, intense personal mastermind groups and one-on-one podcast mentors.

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03/07/2017 3 Reasons B2B Brands Should Podcast to Win More Business
Why Should B2B Brands Consider Podcasting?

James believes the most strategic benefit to podcasting as a B2B brand is the ability to break through the noise. For brands using account-based marketing, podcasting allows for differentiation among the competition. Once an account is targeted most brands are sending cold emails that read similar to those sent by their competitors. Podcasting gives brands an edge and a way to amicably connect with decision makers by inviting them to be featured on their show. It provides a foot in the door and a way for B2B brands to reach their buyers

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04/05/2017 4 Steps to Create a Blog or Podcast That You and Your Readers Will Love
If you are a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan base of interested readers.

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03/03/2017 Listen Up: 2017 Podcast Predictions
If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.

After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands. With 57 million Americans listening monthly (up 23% year on year), the potential for podcastings star to rise through content, discovery, monetisation and technology is strong. Here’s how I believe 2017 - a year of significant opportunity - will play out for the industry.

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02/01/2017 Podcasting: Fact Sheet
Podcast Listenership

A growing minority of Americans are listening to podcasts, according to survey data from Edison Research. As of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.

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02/27/2017 Hot Pod: The three numbers that mark the state of podcasting in 2017
Digits to start the year. Is the podcast industry growing, and if so, how? I’m keeping these three numbers taped to the corner of my laptop as benchmarks to keep track:

Audience size: 57 million U.S. monthly listeners, according to Edison and Triton Digitals annual Infinite Dial report, which gives the industry its clearest number to beat. The latest version of the report is expected to come out in early summer.

Advertising: More than $200 million projected for 2017, according to media research firm Bridge Ratings, which the industry seems to have coalesced around.

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02/25/2017 2017 Will Be Breakout Year For Podcasting
Bridge Ratings was in Las Vegas at the Consumer Electronic Show this past week where the company conducted five focus groups with the intent of gauging a) podcast consumption patterns among current podcast listeners, and b) if new technology would reduce the friction that has limited podcasting as a reach medium.

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02/23/2017 6 Reasons Why Your Business Should Use Podcasting
The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market.

Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices.

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02/21/2017 Why branded podcasting could more than double in 2017
Podcasting has always been a lot like old-time radio. In 2017, it is about to get even more old-timey, as podcast networks, publishers and brands all embrace branded shows.

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02/19/2017 If we want podcasting to remain open to everyone, We Are going to have to organize
An effort to strengthen open podcasting. Getting the various actors of the open podcast ecosystem to coordinate in their best interest is, more or less, a working group called Syndicated Media is trying to do.

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02/17/2017 The 10 Best Movie Podcasts of 2016
10 Podcasts for Filmmakers, Film Fans and Industry Folks

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02/15/2017 The Important Thing Most Podcasts are Missing
Podcasts are an excellent marketing tool that can help businesses reach many new customers that otherwise would have no clue they exist, but most of them are doing it wrong and for the wrong reasons. They are looking to serve themselves rather than an audience desperate to learn.

Harbinger and Holiday are 100 percent correct that the current climate in podcasting is not only unsustainable but hurts the credibility of those that are very successful in the space.

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02/13/2017 Crime Mysteries are the Breakout Podcast Genre
Podcast listening has boomed in the last year (57 million Americans listen regularly, the same number of people who use Twitter) and just like with so many other forms of entertainment, our fascination with real crimes and mysteries is driving much of that growth.

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02/10/2017 Looking at five of the best food podcasts
Podcasters are creating some really fine material about the world of food. Fortunately, there are newcomers and longtime broadcasters who are creating some really fine material about the world of food, focusing on recipes, cooking tips, trends and interviews with chefs and innovators.

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02/08/2017 Tinder Launches New Podcast Backed By Dating Data
Companies that advertise on podcasts hope they can align their brand with a hit show, but increasingly some marketers are plunking down even more cash to make their own audio programs instead.

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02/06/2017 Basement podcasting becomes opportunity for area small businesses
Four years ago, friends Shane Skala and Symon Sanborn decided to turn their conversations about anything and everything into a podcast.

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02/04/2017 Podcasting Diversity
Within his sample of US shows for which he could determine the ethnicities of the host (read more about his methodology here), he found that 85 per cent of podcasts had at least one white host, and just 18 per cent had a non-white host. The proportion of non-white women hosts was even smaller.

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02/02/2017 Is investigative reporting well served by podcasts?
In 2016, Apple podcast listeners clocked in over 10 billion downloads and streams globally, according to a press release published by the company.

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01/31/2017 Law Firms Lean on Podcasting
Law firm leans on podcasting to evoke authentic brand

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01/29/2017 Best Practices for Internal Podcasting
In 11 years of podcasting, I have produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts.

We do not hear about these podcasts very often, because they are hidden behind a firewall and consumed only by employees or association members. Organizations as diverse as IBM, Whirlpool and Disney are purported to be producing podcasts for internal purposes.

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01/27/2017 Why Podcasting Works for Leading (and Leaders)
Executives are not always expert tweeters and bloggers. But in podcasting, they likely have a natural fit.

When it comes to messaging, sometimes we’re slow to get the message.

Associations stress out a fair bit about their content strategy—a term I do not exactly love, because it applies a lot of gravitas to what was once more simply called communications.

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01/25/2017 How Podcasting Helped One Author Find Her Marketing Happy Place
Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it is practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll.

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01/23/2017 AirPods rock, but Siri still struggles
AirPods are on the naughty and the nice lists. Susie loves the build quality, the sound, even how they look like funky alien earrings. But using Siri for control—and pausing the music every single time!—is not a great solution, and starkly illustrates the problem of Apple treating its own apps and services better than everyones elses.

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01/21/2017 The Best Investing Podcasts for 2017
In this era of video-on-demand, it would seem that audio would be the old-fashioned way to get your news and information. But the success of podcasts, which continues to grow, has turned media on its head.

As of early 2016, 21% of Americans age 12 or older said they had listened to a podcast in the past month, up from just 12% in 2013. Most of those listens are now being done on mobile devices, aka, their phones.

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01/19/2017 Hot Pod: Macmillans new network shows how podcasts can be a logical next step for book publishers
The number of potential distribution points for on-demand audio is kinda getting out of hand.

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01/17/2017 Podcasting A Year in Review
Innovations of the year
2016 saw some nice improvements in the way podcasts are made, published and shared.

The biggest innovations arose from social sharing of audio

This American Life birthed a product called Shortcuts. It takes the transcription of an episode, couples it with some automated kinetic text video generation and the end result is a beautiful, shareable piece of content.

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01/15/2017 Podcasting set to go mainstream in 2017
For fans of audio fiction, 2017 promises to be a year of significant change as major players from the world of publishing, broadcasting and technology move into the field.

The big change over the past few years has been the development of radio as podcasting — audio files that can be downloaded and consumed at the listeners leisure. This has revolutionised the formerly staid world of radio, especially in the field of drama.

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01/13/2017 The Top 8 Podcasting Innovations of 2016
Podcasts have revived talk radio.

In the mid-aughts, a former MTV VJ named Adam Curry started cheerleading the opportunity audio on-the-interent-and-off-to-iPods presented, and slowly a niche developed. In the last few years, podcasting has blossomed.

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01/12/2017 Facebook Live Audio elbows in on radio and podcasting
Facebook spent much of 2016 tricking out its Live video broadcasting feature, most recently opening it up to footage shot with 360-degree cameras. But it seems they have been busy bringing another streaming option to professional organizations and amateur users alike. Today, the social titan is launching Live Audio for a select group of publishers, with plans to open it up to everyone next year.

The sound-only service could bring content like podcasts into News Feeds just like Live does for video.

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01/10/2017 What My Podcast Mentors Taught Me
When my podcast first debuted in iTunes, I received a lot of questions about where I learned to podcast. And in my patented mix of naïveté and arrogance, I responded that I was self-taught.

But as I've continued along my podcasting journey, it's slowly dawned on me that I'm not self-taught—in fact, no one is.

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01/08/2017 Listen Up: 2017 Podcast Predictions
If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.

After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands. With 57 million Americans listening monthly (up 23%, year on year), the potential for podcastings star to rise through content, discovery, monetization and technology is strong. Here's how I believe 2017 -- a year of significant opportunity -- will play out for the industry.

complete article
01/06/2017 2016 Was Awful For Pretty Much Everything Except Podcasts
By many accounts, 2016 has been a terrible year. If it has one redeeming quality, however, that would be the fact that it gave us some fantastic podcasts to listen to, whether we wanted to blissfully forget about the world or try to better understand it.

According to Apple, over 10 billion ― with a B ― podcast episodes were consumed on its devices in 2016. That is 2 billion more downloads than 2015 and 3 billion more than 2014 on Apple devices alone.

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01/04/2017 A Step-By-Step Walkthrough Of My Podcast Process
I am a big fan of transparency, especially since so many podcasters learn by observing—and the podcasting process can get pretty convoluted.

With that in mind, I'm breaking down my own weekly process to give you a basic idea of how it all works  (and a realistic representation of the hours it takes to create a solo 30-minute weekly show). Please note that my way is not the only way—there are tons of great podcasting processes,

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12/01/2016 Tips to Optimize Video Podcasts
Optimize Video Podcasts
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Tips to Optimize Video Podcasts

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