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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

06/13/2013 Using Crowd Sourcing to Defend Podcasting
The Electronic Frontier Foundation (EFF) is using crowdsourcing to help identify prior art to fight a patent on podcasting technology.

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06/12/2013 5 Reasons to Consider Podcasting
Though it tends to be overshadowed by video, podcasting is still a great way to deliver interesting, informative content to your customers and prospects. With today’s technology, they’re relatively easy to produce and distribute, allowing you to reach a wide audience. Here are 5 reasons to consider making podcasting part of your content marketing strategy

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06/10/2013 Arts High Instructor Embraces Podcasting to Promote Student Achievement and Enrich Lessons
As a history teacher at Arts High School, I have the privilege of working with some of the best, brightest and most academically and artistically talented students that Newark has to offer. My students are motivated and extremely busy, and I have a tremendous amount of material to impart to them. In the past, for any teacher, this brought on challenges. Last summer I thought very hard on how I could use ready technology to reach them, to continue to improve instruction and the transmission of knowledge.

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06/06/2013 Podcasting Case Study
My business partner, OG, and I knew that we wanted to create a podcast from the very beginning. Why? We had done a local radio show together called Dollars and Sense (well….it was my show, but he was a frequent guest). He had been a good guest, always was entertaining, and had a distinct point of view.

Sadly, we did not know podcasting host platforms such as Libsyn from Libya. I had no idea how a podcast found its way onto iTunes or even how the file was recorded. We decided not to let that stop us, and it should not stop you.

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06/05/2013 Podcasting is NOT for Every Business
Podcasting as a business content marketing strategy isn’t about attracting huge traffic numbers or generating tons of new clients. There are people who do not read blogs or watch YouTube videos, preferring podcasts as a way to consume content and over time some of these people will become your clients. But to set realistic expectations, if counting numbers are your goal for podcasting, you will mostly likely be dissatisfied with the result.

Additionally, podcasting puts us on display and in a very vulnerable situation. As a podcaster we must be able to translate our enthusiasm and command for a topic through the microphone. If we do not have the personality or disposition for podcasting we can damage your brand. Just as podcasting can build deep, rich relationships with our audience, it can just as easily destroy our authority if we sound horrible.

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06/03/2013 Podcasters Raise $41,000 to Defend From Patent
Podcasters around the world have united, rallying around a pretty important cause: saving podcasting as we know it.

The threats not that far off, thanks to a company called Personal Audio, which claims it created the very notion of a podcast. It is commonly accused of being a patent troll, meaning it patents an already existing technology or tries to patent with vague language, then creates a business model on demanding money from those who use that technology.

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05/31/2013 How to Submit Podcasts to Itunes
Here are some helpful tips regarding how to get your podcasts listed in the iTunes Music Store...

How to Submit Podcasts to iTunes
05/29/2013 Get Your DJ Podcast on iTunes
Many DJs think they need to be a celebrity, have a label, or major backing to get their music onto iTunes. Not so! Even though some people find out how to get their music, mixes, songs, videos, into an iTunes listing, many of them have no idea how to maintain it.

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05/28/2013 Learn About Branding
Branding is much more complex than one might first imagine. It can even be considered both an art and a science. The objective of effective branding is to evoke in consumers a certain emotion when they see a name brand or an image associated with that brand.

Learn About Branding
05/27/2013 Amazon Launches Kindle Love Stories Podcasts
Amazon Publishing today launches a weekly romance-novel-focused podcast. Kindle Love Stories includes author interviews, book recs, commentary from book reviewers and excerpts of new books. Listeners get to participate, too, through a Goodreads group, where they can discuss their favorite books and authors.

Amazon Launches Kindle Love Stories Podcasts
05/24/2013 Podcasting Is Hot
Podcasting is among the hottest rising trends in social media strategy today – while only 2% are currently using podcasts, 23% of marketers plan to incorporate podcasting in 2013. To help you get started, here are some tips from Mashable on building the best marketing podcast for your business.

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05/23/2013 Beginners Guide to Using Podcasts in Language Lessons
Podcasting

This is another fabulous way of getting the students interacting in their chosen language and is more accessible than blogging as students do not need to have good written skills to feel confident to take part. It can, of course, be combined with a blog and is a great way for rehearsing and redrafting work in class. Great podcasts can then be listened to again and again and can become an effective tool for revision, especially if they are posted to a class or school blog.

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05/22/2013 Should You Podcast?
So, should you and your business be recording podcasts?

You bet.

If you needed more convincing, here are five reasons your business should be podcasting.

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05/21/2013 Podcasting Revival
Podcasting was cool when I started the blog four years ago but as social media became fashionable Facebook and Twitter made podcasting look a tad obsolescent and dowdy.

Not sexy or trendy was the phrase that crossed my mind.

So why is podcasting having a resurrection? It is due to two key factors.

The growth and rapid adoption of smart phones. You can now get your podcast direct to your phone without having to hook up your iPod to the computer.
The explosive growth of an online media portal where you can publish and download your podcasts…. called iTunes

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05/20/2013 What to Tweet?
Businesses are flocking to Twitter, but many lack an understanding of the medium and do not know what to tweet. Here are a some tips for businesses that are on Twitter and interested in using the medium to build their brand:

What to Tweet?
05/18/2013 Low Overhead Marketing
Low Overhead Marketing

Podcasting can be a very cost effective way to get your brand noticed.

If you have a great product or service, a podcast can bring in the customers. By giving customers and potential customers a place to interact with you by voice, you are opening up lines of communication. This marketing aspect is virtually free, so why not take advantage of it?

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05/07/2013 Podcasting Research Results
* The percentage of Americans who have ever listened to an audio podcast is 29%

* Similarly, 26% of Americans 12+ have ever viewed a video podcast

* The podcast audience is significantly more likely to have viewed television programming through non-traditional means

* One in four podcast consumers plug their MP3 players or smartphones into their car audio system “nearly every day”

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05/06/2013 Is This How You Really Talk?
New research shows the sound of a persons voice strongly influences how he or she is seen. The sound of a speakers voice matters twice as much as the content of the message, according to a study last year of 120 executives speeches by Quantified Impressions, an Austin, Texas, communications analytics company.

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05/05/2013 Top Podcasting Tips for Great Sound
What defines a good podcast? Make no mistake -- there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Podcast production takes effort, but anything worth doing is worth doing right. Use these tips to help produce a quality podcast that will be distinguished above other related podcasts...

Top Podcasting Tips for a Great Sound
05/03/2013 Podcasting Ideas
You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.

Podcasting Ideas
05/02/2013 Podcasting Apps for the Smart Phone
Here are some of the best podcast apps for your smartphone.
05/01/2013 Podcasting Trolls and Pastors
There are few things more frustrating than having someone steal your idea, right? And yet, what if your idea is something so broad and obvious that it is almost insane for you to have even claimed to be the sole originator of the idea?

These are, essentially, the two-sides of the coin in an ongoing patent battle between Personal Audio, Inc. and some of the larger names in podcasting i.e. Adam Carolla and Marc Maron, among others.

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04/30/2013 Podcasting Luminaries
Podcasting Luminaries = Creative, Committed, Enduring

Starting a podcast is a pretty simple. Staying dedicated, inspired and consistent in publishing your podcast is a whole other matter.

In our Podcasting Luminary Series, we share the voices of podcasters that have been podcasting for 5 or more years and have them impart some of their best podcasting wisdom grounded in experience.

Podcasting Luminaries
04/29/2013 Should Your Business Have a Podcast?
Your business probably has a website, Twitter account and Facebook page, but does it need a podcast? Consumers enjoy podcasts because it gives them alternative and more convenient ways to consume content, says Deborah Shane, a Florida-based branding expert and podcast host.

She says that more professionals are using podcasts as a marketing tool to establish expertise and distinguish themselves from the competition.

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04/28/2013 Podcasting for Music Classes
Podcasting is a method of delivering audio content to iPod and other portable media players on demand. This means that music assignments can be submitted to teachers from a convenient location and previewed for assessment where ever and whenever needed.

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04/26/2013 SoundCloud
SoundCloud allows you to post your sounds to share them with friends, fans and followers everywhere. Connect with the community on SoundCloud to build your audience.
04/25/2013 Tips for Educational Podcasters
Podcasting is an intelligent and a creative method to encourage learning and inspire students to take active part in curricular activities or group assignments. However, when it comes to using technology in any form, safety assumes center stage. This gets heightened especially when vulnerable children are involved. Educational podcasts are a form of accessing internet content and must therefore be regulated appropriately to avoid any safety issues.

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04/24/2013 Looking for Podcast Interviews
We are dusting off the podcasting equipment and will be looking for fellow Trash Can Bloggers who would like to be interviewed.  The purpose of the podcasts is to help everyone get a little more exposure in their area of expertise or to ask an expert questions.

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04/23/2013 Technical Diagnosis Cartoon

Technical Diagnosis Cartoon!
04/22/2013 Pros and Cons of Being Self Employed
Many employees dream of someday being an employer rather than an employee. There is a lot to be said for being self-employed, but it is not always as perfect and wonderful as it may seem. In addition to benefits, there are also some distinct downsides of being self-employed.

Pros and Cons to Being Self Employed
04/19/2013 13 Tips to Build a Brand with Podcasting
Podcasting allows us to realize the benefits of presenting information in audio or visual format. This in turn allows you to convey your personality in a much stronger way than is possible through the written word.

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04/18/2013 Podcasting Legal Guide
This Guide provides general information about legal topics but it is not a complete discussion of all legal issues that arise in relation to podcasting nor is it a substitute for legal advice.

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04/17/2013 Podcast Gallery
The Podcast Gallery is integrated with Dropbox and Google Drive so you can download podcasts to your mobile and desktop directly via the cloud. You can also export your favorite shows to any podcast app or RSS Reader.
04/16/2013 How Podcasting Got Its Name
In the first days of the iPodder-dev mail list the term podcast was introduced and adopted as the name of the activity.

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04/15/2013 iTunes Must Haves!
If Google is king of the web, iTunes is king of online media libraries. With the largest marketplace for digital media, it attracts a worldwide audience.

You can imagine as a podcaster, iTunes is one of the best places to feature your show. And it is absolutely free to do.

Using these must-haves when setting up your show will not only help your show grow faster, but can also help drive traffic from iTunes to your site, blog or social platform.

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04/15/2013 Design Tools
Creating an interesting and colorful color palette can be a chore, even for the most experienced designers. We have compiled a list of color design tools that can be very useful for web artisans...

Design Tools
04/11/2013 Podcasting as a Franchise Tool
As a franchisor working to expand your brand, you want to take advantage of every tool available to generate qualified leads, but have you incorporated blogging into your franchise development strategy?

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04/10/2013 Podcasting is NOT so 2008
There is a few things to consider with podcasting and why it might be worth it, but I think the chief point among them is that you can generate lots of downloads in lots of countries in a way that written prose can not.

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04/09/2013 OneLoad
OneLoad is a video distribution system.
04/08/2013 Viddler
Viddler is a  video hosting platform couples a fast, reliable video encoding service with a proven redundant storage and global delivery infrastructure that has been serving millions of videos for thousands of customers for over 6 years.
04/05/2013 I Work on the Internet Cartoon
I Work on the Internet Cartoon
04/04/2013 Where Should You Submit Your Podcasts?
Huge list of sites you can submit your podcast to!
04/03/2013 The Podcasting Priest
Learn all about the podcasting priest!

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04/01/2013 Use Podcasts to Enhance Your Social Media
If you are looking for a creative way to add life to your text-based content, podcasting might be the tool you’re looking for. Podcasts are multimedia digital files posted on the internet for downloading to a listeners PC, mobile phone or smart device.  Podcasts offer a rather simplistic way to reach your target audience by giving users the chance to hear your content.  However, like with any marketing tool, podcasting is a waste of time if executed poorly.

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03/29/2013 Validate or I Will Smash You Cartoon

Validate or I Will Smash You!
03/28/2013 Should You Add Podcasting to Your Strategy?
Every day, there seems to be a new addition on the podcast scene. Even though some might say that the podcast market is overstuffed, major podcast networks continue to see their audiences grow. Of course, since most podcasts are free, sponsorship has become a huge part of keeping them running — this has, in turn, presented brands with a major marketing opportunity to a desirable audience. Who is this audience, exactly? Here are some essential stats:

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03/27/2013 Podcast Content Marketing Strategy
Providing content to your audience is very important for a variety of reasons in your marketing strategy. It keeps your business top-of-mind to prospective customers and shows you are an authority in your field.  But, as different people consume content in different ways, it is important to get your message and brand out across multiple channels. Blogging, whitepapers and webinars are great tools for your content strategy. So is podcasting as it can add variety to a mostly text-based strategy!

Podcasts are an easy way to generate guest content from other thought leaders and influencers.

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03/26/2013 Great Podcasting Questions for Customers!
1. If you are subscribed to the podcast or you have listened to some of the episodes, which kinds of episodes do you like best?
2. What topics would you like me covered in the future?
3. How do you listen to podcasts . . . iTunes, RSS feed, or straight on the computer?
4. How often would you like to see new podcasts?
5. Do you ever listen to archived podcasts?
03/25/2013 Funny Cartoon for College Counseling
Funny Cartoon for College Counseling:

03/22/2013 Design Tools
Creating an interesting and colorful color palette can be a chore, even for the most experienced designers. We have compiled a list of color design tools that can be very useful for web artisans...

Design Tools

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Blog about podcasting.
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