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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

08/03/2016 Is Podcasting The Secret Weapon to Attract Young Listeners?
NPR CEO Jarl Mohr says it is. The former Top 40 DJ tells the L.A. Times 7.5 million people now listen to NPR’s podcasts each month, and NPR’s listening on terrestrial radio has also been trending up, with an overall gain of 16% for its signature news magazine programs.

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08/01/2016 Podcasting can be public radio’s fountain of youth
Mohn, a onetime top 40 disc jockey and former cable executive who took over NPR in 2014, explained why he believes that podcasts can be the gateway to getting younger listeners hooked on the medium their parents grew up with.

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07/30/2016 5 takeaways from #SMBuzzChat on podcasting
1. Podcasts can be great for brands

Would you listen to an official Cineworld podcast that instead of just sell, sell, sell was more discussion led and gave you sneak peaks at upcoming films? Of course you would. Any brand could have a podcast; it just needs to be a perfect mix of content and ultimately, exposure.

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07/28/2016 The Power of Podcasting: Get Your Brand Heard
The podcast medium has been growing at a steady pace for the last few years. You probably have a few that you like to listen to on your daily commute, or while working out or doing household chores. That is one of the reasons podcasts have seen such a steady growth. It is a medium that allows listeners to multi-task while consuming content.

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07/26/2016 Choosing a Microphone for Podcasting
Listeners often judge a podcast by its sound quality. No matter the format or topic of your podcast, your listeners are comparing your sound to what they hear on the radio and other podcasts produced by major broadcast outlets. Ironically, your goal is to make your podcast sound so good that no one notices how it sounds. If people notice the sound, there’s probably something wrong with it.

Fortunately, the equipment and techniques needed to produce a professional-sounding podcast are affordable and available.

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07/24/2016 Build Your Entrepreneur and CEO Brand with Podcasting
• How to know if podcasting is right for you
• The best ways to promote your podcast and build an audience
• Using podcasting to build your CEO brand
• Different types of podcasts and which ones will work best for your goals

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07/22/2016 PodWave Brings Programmatic Service to Podcasters
PodWave, a new programmatic service for podcast advertising, hopes to broaden the field by giving more brands the opportunity to dip their toe in the podcast waters without diving in with a full sponsorship. While podcasting is exploding in popularity, only a handful of brands currently dominate its ad inventory.

Podwave was developed by AdsWizz in partnership with National Public Media, National Public Radios sponsorship sales arm.

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07/20/2016 Amazon wants to become the Netflix of podcasts
One of the great things about podcasts, aside from a vast and varied selection of great content, is that everything is free for the taking. Whether you’re prone to listening to NPR, breakdowns of your favorite TV shows or even the latest sports happenings, there’s no pay-to-play scheme associated with podcasts. Unfortunately, Amazon now has plans to change that.

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07/18/2016 Podcasting Has an Ad Skipping Problem
Web advertisements face ad blockers. The DVR lets viewers bypass television commercials. Now, podcasts must contend with the 15-second skip button.

The decade-old podcast industry has been reawakened in the past two years as producers create new shows and more listeners tune in on their mobile devices and in their cars. But advertising growth has been limited by difficulties in audience measurement, and the podcast world is grappling with the same phenomenon rampant across rival media: ad-skipping.

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07/09/2016 How To Use Interview-Based Podcasting in Sales Prospecting
Not only do podcasts offer numerous benefits over text- and video-based content—they are easy to create, convenient to consume, and they can expose new audiences to your brand— but by using an interview-based show format, your podcasts can also be fantastic social selling, networking and sales prospecting tools.

Why Do Interview Podcasts Work?
Think about it. People just love talking about themselves! Everyone knows that the best conversationalists are the people who say the least and ask the most. In the format of an interview podcast, that is exactly what you are doing.

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07/07/2016 NPR Expects to More Than Double Its Podcast Revenue This Year
On Tuesday, podcast measurement and advertising company Podtrac named NPR the top podcast publisher by size. The companys data measures 90 percent of the top podcasts, with 28 million unique monthly listeners in the U.S. and 38.5 million global listeners. To be included in the rankings, publishers must have at least 30 days worth of data that can be analyzed.

According to Podtrac, NPR had 7.2 million monthly users and more than 61 million unique downloads for its 32 shows in April.

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07/05/2016 Stitcher Sold
Stitcher, the platform that has helped turn millions of people into podcast lovers, has officially traded hands and now has a new owner.

The E.W. Scripps Company announced recently that it has acquired the podcast-focused company for a cool $4.5 million, which seems like a fairly low figure considering how popular Stitcher is. In fact, with over eight million registered users, that amounts to around half a dollar per user, which could be considered a deal when it comes to bulking up the total user count for Scripps. The newly-purchased service will become a part of already-established Midroll Media, which Scripps also owns, and all twelve Stitcher employees will also be brought over to the podcast advertising network as well.

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07/02/2016 ComScore Study - Marketing Power Of Podcasts Is Huge
A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once a month, while nearly one in three men 18-34 do so.

Compared to the average consumer, podcast listeners are more likely to have:

a college or higher education
$100k+ household income
be early adopters in multiple categories including movies, electronics and CPG.

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06/30/2016 This Could Be the Future of Podcasting
It also was not in the slightest bit mainstream: according to Edison Research, in 2006 only 22% of Americans were even familiar with the term podcasting, and only 11% had ever listened to one. Both numbers have slowly but steadily grown over the years (55% have heard of podcasting as of this year, and 36% have listened to one, and there actually isn’t a readily apparent ‘Serial’ bump), aided in large part by the smartphone: by removing the need to sync with iTunes it was much easier to have fresh podcasts at the ready. Still, there remained the challenge of creating compelling content, discovering content worth listening to, retaining listeners and, of course, paying for it all.

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06/28/2016 Did Twitter Drop $70 Million on SoundCloud for Podcasting?
It is unclear whether the Twitter investment is part of a strategic partnership, but that would make sense: Twitter might view via an integration with SoundCloud as a way to increase growth and engagement, and SoundCloud may look at Twitter as a way to promote its newly launched subscription service, which is crucial to the companys plans.

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06/26/2016 Why is a compelling podcast the best idea for your startup?
Blogging is popular in India, but podcasts are still at their nascent stages. As a startup, why not mark the first stone in this arena. The idea of podcasts is no less than alchemy to your business expansion. Therefore, here is a list of benefits podcasts are going to bring to your business – and will also add to your success story.

One of the most appealing features of podcasting is its cost effectiveness. Businesses with low budgets and big dreams can start releasing podcasts at a small scale. All you need is a microphone and a computer or a Smartphone to record your episodes – most of which are present already.

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06/24/2016 Niché No More: The Podcast Comes of Age
Here in the UK the growing cultural buzz around podcasts means now is a good time to explore how they could be monetised. Dax, known for their championing of digital audio, and media agency the7stars, have collaborated on the UKs first piece of independent research designed to explore consumers attitudes to podcasts and what commercial possibilities podcasts offer to marketers.

Strong weekly share and a young and engaged urban audience are just two opportunities podcasts offer brand owners, according to our study. In the UK, 3.6m Britons have listened to a podcast within the last four weeks and 11m podcasts are now listened to each month.

According to industry data source MIDAS, podcasts reach 7% of all audio listeners every week. And when combined with listen again/catch-up radio services, many of which include shows packaged by their makers as podcasts, the market opportunity is as big as on demand music services which currently command a weekly reach of 14% of all UK audio listeners.

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06/22/2016 Podcasting Blossoms, but in Slow Motion
Is podcasting in the middle of a long boom or a short bubble? The future of radio, a medium already being buffeted by streaming music, may be riding on the answer.

Podcasting — a terrible tech insider’s name for delivering radiolike shows directly to your phone — has long been prone to cycles of hype and doom.

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06/20/2016 Skype causing more headaches for Mac podcasters
Hobbyist and professional podcasters alike depend on Microsofts Skype for mustering panels and interviewing guests, even as they curse it under their breath for its occasional lack of stability and call quality. Skype is ubiquitous because it’s widely cross-platform, relatively easy to install and use, and free—but it may be time for Mac podcasters in particular to pursue more options.

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06/18/2016 Podcasting? Why Now?
Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?

While Serial’s runaway success catapulted podcasting into the mainstream, the industry has been growing and maturing into a viable promotional platform well beyond the breakout hit. More than 57 million Americans listen to podcasts each month—thats about 10% of the U.S. population, and growing at about 20% annually. Podcasts are resonating with the millennial-and-under sets and are quickly becoming the audio track to a large percentage of those generations.

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06/16/2016 Does the world need more podcasts?
Are there too many podcasts?

I do not think there is such a thing as too many podcasts. In order for a podcast to be successful they do not have to have massive listenerships. So there might be someone who wants to do a podcast about crocheting and they might be able to find sponsorship from a company that sells yarn, for example. And they might have 20,000 extremely devoted  listeners who listen to the podcast and then go buy that yarn.

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06/14/2016 The Pulse: Podcasting 101
This months edition of The Pulse marks the 10th anniversary of the podcast.

In this installment, The Pulses host, Rodney B. Murray celebrates with a discussion of the history of podcasting (and the iPod), his own experiences with the format, and a how-to guide complete with best practices and a list of helpful apps.

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06/12/2016 Apple at a Crossroads with Podcasting
More than a decade after Apple officially started supporting podcasts in iTunes, they are booming in popularity. In that time, however, little about how Apple manages the popular iTunes podcast directory has changed, which has some podcasters concerned. The New York Times reports that complaints include having to woo a single Apple employee in charge of promoting podcasts, not receiving enough listener data, and the difficulty of sharing podcast episodes to social media.

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06/10/2016 Apple is an Accidental Gatekeeper for Podcasts
A New York Times article is causing a rift in the world of podcasting. And a majority of the points it makes and the podcast producer wants from those interviewed scream careful what you wish for Apple is undoubtedly the gatekeeper of podcasts, but it is an accidental gatekeeper.

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06/08/2016 Podcasting Profits
Chris Krimitsos, founder of entrepreneur-focused networking group Tampa Bay Business Owners, got hooked on podcasting in 2013. So hooked he started the Florida Podcasters Association.

It all started when podcaster and voice actor Steve Cherubino asked Krimitsos for a speaking spot at one of Krimitsos meetings. Cherubino wanted to talk about podcasting. When Krimitsos asked Cherubino how many listeners he had for his niche electronic dance music producer podcast, Cherubino told him not too many — around 4,000 an episode.

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06/06/2016 Podcasting: The Promise And Perils
Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. Podcasting is a bit of a warning sign to mass and mainstream media, as niche content takes hold.

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06/04/2016 Podcasting: The Economics - Passions And Profits
No doubt podcasts attract some well-known podcast sponsors: Squarespace , MailChimp, LegalZoom and more. But  much do they pay for those mentions, and do podcasts fit into the Madison Avenue media measurement known as CPM, or cost per thousand,  which measures and sells audiences by the pound.

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06/02/2016 Podcasting Becomes Even More Important as Google Adds Support for Android
Jacobs Medias new Web study of radio listeners shows a big increase in the importance of podcasting and on-demand programming. Both show impressive gains.

The Techsurvey12 was conducted from Jan. 19–Feb. 22 of this year. Stakeholder stations participated in a recent webinar, and the results of the study will be released over the next few months.

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05/31/2016 The Case for Podcasts in Your Marketing Mix
It is a crowded content space out there. Attention spans are limited and people are busy. So, consider this: Podcasting is the only form of content that can be consumed while an individual is doing other activities. Yet they remain underutilized in higher education. Written content, videos and images all have their place and should be strategically deployed, but they do not afford the same flexibility as podcasts, which can be listened to while doing housework, driving or exercising.

Edison Research, which monitors podcast adoption, has found that 21% of Americans 12 and older have listened to a podcast in the last month.

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05/29/2016 Podcasting: A Users Guide To Discovery
As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings. One way to find them is using one of the podcatcher apps I have listed above. The other alternative is to download an app that gathers together podcasts from a media company you are interested in.

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05/27/2016 The Ever-elusive Promise of Podcasting
A few years back, everyone was talking about 3D TV.

It was, people predicted, going to be the next big thing in television. TV makers such as Sony, LG and Samsung ramped up production of 3D TVs. Networks like ESPN and Discovery announced plans for 3D broadcasts. Analysts forecast huge demand for the medium.

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05/25/2016 How Podcasting Got Better
The first-ever podcast hit the internet in 2003. Radio Open Source, a show about global politics (and ideas through an American lens) hosted by WBUR Bostons Christopher Lydon, is still going strong.

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05/23/2016 Why You Are Only Competing With 20% Of Other Podcasters On iTunes
Today I want to cover the 80/20 rule which was aptly named the Pareto principal. This video was inspired my good friend Max Pepe from Rebelhead Entrepreneurs who covered the topic for entrepreneurs on his video log recently but I want to talk about the 80/20 rule in terms of podcasting.

So if you take a look at iTunes or Stitcher Radio or any of the other big podcast directories out there you might see hundreds of thousands of podcasts already out there, perhaps lots of podcast on the topic that you are already thinking about covering.

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05/13/2016 2016: the year the podcast came of age
The choice of medium was significant. Podcasts, series of digital audio files that users can download or stream from MP3 players and computers, were first created in 2001. This was also the year that Apple launched the iPod, the device from which podcasting takes its name. Although it is now, in tech terms, a doughty 15 years old, it has developed only fitfully.

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05/11/2016 Telling Stories in Sound
Media consumption habits have changed dramatically over the past decade and it’s no surprise that podcasts are now taking center stage as more people look for more ways to access news, information and entertainment.

We have a new infatuation with audio podcasts and rightly so. Streaming audio has become easier to access, is readily available on mobile devices, and is now more personalized than ever before.

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05/09/2016 How To Make Your Podcast Stand Out From The Crowd
When it comes to getting listeners for your podcast, there are 3 words that should form the foundations of your podcast promotion strategy.

In this podcasting tips video we will be exploring what the most important parts of your content marketing strategy to focus on that will get your podcast discovered and build a bigger audience.

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05/07/2016 UK Podcasting Stats
UK podcast audiences

In the UK some listening figures are provided by RAJAR, who are responsible for radio industry audience ratings.

Following its autumn 2015 research it claims 3.7 million adults listen to podcasts, which equates to around 6.5% of the adult population (OfCom’s last figures from 2010 put it at 7%).

RAJAR also provided a breakdown of device used.

Smart phone 57%
Lap tops 16%
Digital music players 15%
Tablets 8%
05/05/2016 Amazon takes on podcasting with Audible Channels, featuring original audio content
Audible, the Amazon-owned company that built its business selling audiobooks, is now officially moving into podcast-like shorts with a beta of Audible Channels.

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05/03/2016 Podcast Audio Recording Tips
Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to its success.

Podcast Audio Recording Tips
05/01/2016 Submit Podcasts
Large list of podcasting directories to submit podcasts to.
04/29/2016 Podcasting from a Bloggers Perspective
There is a lot to be said about podcasting from a bloggers perspective. The most obvious is sheer numbers. I can talk for an hour about topics that would take me days to write about. We can include actual audio, guests, and opinion — most importantly there is no need to point out sarcasm or explain a joke. Plagiarism is another factor to consider. I’ve lost count of the amount of articles I have spent hours writing, only to see them on some other website, surrounded by cheesy ads, bearing someone else’s name.

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04/27/2016 Podcasting the New Digital Frontier
There is a podcast for every kind of niche you can imagine, from entrepreneurship to storytelling. However, there is a new wave of popular podcasts that includes marginalized content creators; those who normally find themselves pushed to the margins of media and traditional platforms can now find themselves center stage in this uncharted frontier of content production.

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04/25/2016 Where Are All the Kidcasts?
And yet, while adults and teens could easily fill their waking hours with audio, kids would struggle to fill a few. The crowded Kids & Family section of iTunes has surprisingly little to offer children, save for a handful of audiobook-like storytelling podcasts, and some programs that spin off major brands (like Sesame Street Podcast, Despicable Me, and Nick Jr.).

The obvious follow-up question is why? Podcasts for kids seem like such a no-brainer.

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04/22/2016 6 Reasons Why Podcasting Is The Future Of Storytelling
Since the beginning of time (and the advent of humans), oral storytelling has served a critical role as the sole means of abstracting experiences and emotions in narrative form.  Ancient oral storytellers were revered keepers of local knowledge, history, and traditions in their communities.

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04/21/2016 Bridge Ratings Offers Podcasting Audit Highlights
Among the findings, revenues have grown 25% over the past five years, and the average CPM has risen to $20 from $11 in 2010. However, listening to podcasts has shown somewhat slower growth, with the number of listeners up 8% in the last 5 years and the number of listens to shows up 11% in the same period.

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04/19/2016 Transforming Villages Through Podcasting
The use of Information and Communication Technologies (ICTs) communication devices such as the radio, television, landline and cellular phones, computer hardware and software, satellite systems as well as the various services and applications associated with them, is at the heart of human development as it enables people to access information, improve water and sanitation as well as keep in good health.

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04/17/2016 What Podcasting Can Not Do
Is podcasting the hot new thing?

Maybe. But it is not the hot everything, not even when it comes to audio.

Look at Facebook, a platform that was driven primarily by text until recently, when it became driven primarily by images and later by video. Now the big news is that Facebook is pivoting towards LIVE video.

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04/15/2016 Podcast Network
Podcast networks are not a new idea, nor is competition for innovative producers. Radiotopia, a podcast network from PRX, is always searching for fresh and inventive shows. So is Alex Blumberg’s podcast company, Gimlet, a magnet for former public media veterans looking to get in on the resurgence of the medium.

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04/13/2016 Anchor - Podcasting
Have you ever wished you could respond to a podcast as easily as you can comment on an online story or reply to a tweet? Anchor is an iOS app designed to allow for these kinds of two-way conversations; it is essentially audio blogging.

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04/11/2016 Podcasting Dos and Do Nots
Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO
1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

Podcasting Dos and Do Nots

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