For Real Estate Video Podcast
The use of technology can define the success or failure
of a business. This is no more evident than in the real estate industry.
Realtors who flocked to the latest technologies, adopted them, and
applied them in order to enhance and sell property, are still prospering.
Using the latest technology, realtors can show a home's
finest attributes via Video Podcasting. Video Podcasting is a compelling
distribution channel that allows realtors to reach a large audience
while showcasing a property's best features.
The best homes sell themselves, right? Regardless
of how attractive a home is, it is important to promote it's best
attributes. Whether you are using a real estate agent, or selling
the home yourself, put your home's best foot forward.
As with an open house, you should show the best angles
and features when marketing a home. Use the following tips to develop
a video podcast that will sell the featured home:
Remove The Clutter
A room free of clutter will show much better, and especially in
photos and videos. With clutter removed, rooms will look larger
and more spacious. Take a few moments to de-clutter before video
taping or snapping photos.
Clean The Home First!
It is amazing what will show up in photographs or videos that may
otherwise be completely unnoticed in person. Prior to taking the
video or photos, be sure to dust, wash windows, and vacuum.
Add Music or Commentary
If presenting a video tour of the home, add music to the presentation
(you can find royalty-free music that can be used in a video podcast
Another great option is to include an audio commentary, pointing
out the home's finest qualities.
Better Furnished Than Unfurnished
Homes show much better when furnished than when they are not. Basic
furniture, in a sensible arrangement, will make the home look warm,
welcoming, and inviting.
Add a bouquet of fresh cut flowers to the kitchen or dining room
table. If showing the home in the spring, spend a day planting annuals
to brighten up the landscape. It is amazing what a bit of color
will do to the home's apparent value.
Landscaping is probably the least expensive thing you can do to
increase a properties value. Make sure to photograph or video the
landscape on a sunny day to show off its brilliance.
Set the table with some nice table settings so that the potential
buyer can envision themselves in the home. These small personal
touches can make all the difference.
When taking photographs or videos, minimize the motion. Let the
software handle transitions between photographs or video clips.
Keeping a slow and steady hand, or using a tripod, will result in
a cleaner video clip.
Edit (Overshoot And Cutdown)
Take far more photos and videos than you need (Overshoot), and then
review and eliminate all but the most attractive shots (Cutdown),
so that what remains is the best material available. It is best
to have too many shots to choose from, rather than not having enough.
Search for Virtual Home Tours to see examples
Realty Feeds - http://www.realty-feeds.net
ML Podcast - http://www.mlpodcast.com
Let the home shine by using technology to help market
the property. Present the home in the best possible light, and through
a variety of channels, and watch sales soar.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.