for Audio Files
By S. Housley
Optimize your audio files to increase their popularity,
just as you would optimize a website. Audio search engines are becoming
more advanced as audio files become more commonplace on the Internet.
Here are some tips to optimize your audio offerings...
1. Optimize Landing Page
Create a landing page for the audio files. The landing
page should explain the audio content and encourage subscriptions.
Outline the steps the visitor should take in order to subscribe
or listen to the audio file. Make an effort to interact with the
visitor on the landing page, and make it as easy as possible for
them to subscribe or listen to your podcast.
2. Provide Online Player
Provide an online player so people can sample a show
or audio file. There are a number of vendors that allow you to imbed
audio players into a website. Take a look at Wimpy Player for example,
to see a few different options for imbedding an audio player into
Wimpy - http://www.wimpyplayer.com/
3. Keyword In URL And File Names
When linking to the audio file, use important keywords
in the URL and in the audio filename. If you use multiple words
to link to a file, hyphenate them. Search engine spiders take notice
of file names, so rather than using a random numerical sequence,
give the audio file a meaningful filename that relates to the content
contained in it.
4. Optimize Audio Files
Optimize the actual audio file itself. The audio
file should be clean and easy to understand. Use an audio editor,
like RecordForAll, to remove any background noise or unwanted segments,
and to add transitions from one segment to another.
RecordForAll - http://www.recordforall.com
5. Transcribe Show In RSS Feed
Assuming the audio file content is "spoken word"
rather than or in addition to music, transcribe the spoken content
into an RSS feed. If you have a series of audio files, you should
distribute them in a podcast. This means creating an RSS feed. Include
the transcription of the podcast show in the Item Description field
-- this will increase the exposure that the audio file receives.
The keywords in the transcription will also help get the file indexed
and included in related searches performed in the various RSS search
engines or podcast directories.
6. ID3 Tags
Use ID3 tags to further optimize the audio file.
ID3 tags contain meta data that relates to the audio content.
ID3 Optimization - http://www.small-business-software.net/id3-optimization.htm
7. Promote Podcast In Audio Search And Podcasting
There are a number of new audio search engines and
a large number of podcasting directories that freely accept podcast
submissions. Take the necessary time to go through the process of
submitting your audio files and podcasts into these channels.
Submit Podcasts - http://www.podcasting-tools.com/submit-podcasts.htm
8. Include Graphics
Include graphics with your podcast, and especially
if you are submitting your podcast to the iTunes Directory. Such
graphics, similar to "Album Art" for audio CD covers, are standard
and expected in the iTunes directory. The graphics can also draw
additional attention to your podcast when its displayed with the
9. Include iTunes Tags
In order to have a file included in the iTunes Music
Store, you must include some additional tags in the RSS feed. The
extra tags are specific to Apple iTunes. The easiest way to handle
them is to use software like FeedForAll (Win and Mac versions available).
The software has a tutorial that will walk you through the process
of setting up an iTunes-compatible podcast.
Web-based tutorials can also be found here: http://www.feedforall.com/itunes-tutorials.htm
10. Subscribe To Make Sure All Is Well
Once the audio file is finished and uploaded to the
server, be sure to download and test a copy to insure that the sound
quality is decent and the volume is acceptable. Additionally, if
promoting the file in a podcast, you should subscribe to the Podcast
feed yourself -- this will allow you to see exactly what your subscribers
see, and will also help confirm that the feed is properly formed.
11. Define Audio Properties
If distributing the audio file in a podcast, be sure
to declare the audio file MIME type and the file size in bytes.
Some podcatchers (i.e. software such as Juice and jpodder, which
manage and download podcast subscriptions) use these settings, and
leaving them out may mean some subscribers will have difficulties
If you are investing in audio content, be sure you
make the most of the opportunities it offers by optimizing the audio
file and podcast. Spending a little extra time and effort here will
increase the exposure and opportunities available.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.