Video Podcasts Part 2
By S. Housley
Optimize Video Podcasts
Optimizing your video for search engines will increase the exposure
that the video receives, and optimization will also help spread
the video's message. Follow these steps to enhance your videos and
improve their rankings...
1. Shorter Videos Rank Better
No big surprise here -- the file size of short videos
is much smaller than that of longer videos. On the video networks
like YouTube, short videos are viewed far more often than longer
ones. A length of less than 3 minutes per video seems to be ideal,
and absolutely make every effort to keep your video under 10 minutes!
If you have a long video segment, consider breaking it into multiple
videos. The more popular videos on the video networks are given
more exposure, which will also help increase the number of views
2. Titles Capture Interest
Just like newspaper headlines, it is important that
the title of the video be one that will attract attention. If possible,
include important keywords in the video title. This will help the
video perform well in video searches for that keyword or phrase.
Word order may also make a difference in the video ranking, so try
to use the more important keywords at or near the beginning of the
3. Tag The Video
Tag the video with important keywords and phrases
that are relevant to the video's contents. This is particularly
important on YouTube. For anyone searching for topical videos, this
will help them find yours.
4. Encourage Commenting
Encourage customers or other viewers to comment on
your videos. Most video networks increase a video's exposure if
it receives a lot of comments or views. Once a large collection
of comments has been posted, you can turn commenting off. To further
increase exposure, link to the video from social sites and social
media profiles such as facebook, myspace, twitter, linkedin, etc.
5. User Name
Use your company name as the username for your account on video
networks like YouTube. The company name will further reinforce your
6. Embed YouTube Video
Embed the YouTube video in your website. YouTube is the largest
video network with the biggest following -- by embedding the YouTube
video on your website, you will further increase the number of views
the video receives.
7. Video Anchor Text
When you link to the video, use keyword-rich anchor text in the
link to the video file.
8. Add iTunes Tags
Increase the exposure of your video by adding the iTunes tags and
submitting the video podcast to iTunes.
9. Video SiteMap
On your website, use a sitemap that shows where the videos are located
on your website. This will help both visitors and search engines
in locating the videos.
Create a text transcript of the video. The text can
then be spidered by search engines, giving the content an additional
11. Allow Video Syndication
Allow others to syndicate your videos. This will increase
the exposure and the number of views that your video receives.
Ratings are a plus. Make sure that you allow other
viewers the ability to rate your video on the video networks.
13. Compress File
File compression will reduce the file size of the
video, and make it faster to download and view. The downside is
that more compression results in lower quality. Compress the video
file to the smallest possible size, but without compromising the
video or sound quality.
14. Include Watermarking
Watermark your video file so that there is no doubt
to its origin. Also, add a splash screen at the beginning, and embed
your website URL in the video using video editing software. These
things will increase your website's exposure if the video file is
The growth of video on the web has exploded in recent
years. Competitors will leave you in the dust if you fail to adapt
and provide the medium your customers are exploring. Keep in mind
that simply having a video is not enough! To make the most of your
video content, you should take steps to optimize the video and increase
Video Podcast Tips
- Part 1
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.