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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

02/29/2016 Podcasts Speak to Boomers
Boomers appreciate intimacy, and, like the best of broadcast radio, todays podcasts are audio experiences in which the listener has a one on one relationship with the host that offers true lean-in immersion.

And baby boomers — 76 million Americans born between 1946 and 1964 — are a target market for podcasts.  Not only do they have nostalgia for the broadcast radio they once knew, but there are dozens of podcasts specifically geared to boomers covering topics from DIY to retirement, from cooking to comedy, from technology to old-time radio.

complete article
02/26/2016 Big Corporate Sponsors Could Change Podcasting
Single corporate sponsorship of television programs fell out of vogue in the 1960s, in favor of now-familiar ad spots. But after 53 years off the air, General Electric is reviving the concept in a modern (if retro) medium: podcasts. The Message, a show entirely sponsored by GE and produced in partnership with Slates Panoply network, is currently No. 14 on the iTunes podcast chart, and might just change how podcast funding works.

complete article
02/24/2016 Will The Plan to Measure Podcasting Work?
I believe the goal on the Public Radio/Media side is to push forward faster with a standard specification on how to count podcast episode downloads and progressive stream download playback. These new guidelines are only helpful from the perspective that public radio/media now has a standard   methodology to count podcast audiences, but could benefit from adding broader and more complete standards being developed by the IAB.

The public radio guidelines does potentially contribute to the urgent need for the whole industry to agree on recommended algorithm filtering of downloads. That is being worked on in a larger more inclusive podcast working group with the IAB (Interactive Advertising Bureau).

complete article
02/22/2016 Bridge Ratings Podcasting Study Looks At Potential Of Changing Distribution Model
The study offers suggestions to the podcasting industry based on its data, including renaming podcasting because while 64% of respondents could define it, the medium needs broader appeal with a name that explains it better like audio on demand; and placing podcasts on streaming platforms to make using them easier, the prospect of which doubled the number of respondents who said they would listen.

complete article
02/19/2016 Podcasting is Perfect for People with Big Ideas.
There is a new breed of academic who understands this and is committed to bridging the gap between academia and the real world. Many blog, actively seek media coverage of their research and appear on radio and television to shed light on the issues of the day.

However, not many academics are podcasting and I am not sure why. Podcasting is a great means of communication: it captures the human part of knowledge creation. We can hear academics and practitioners talk about what they do, why they do it and why it matters, in their own words.

Podcasts are certainly growing in popularity. Recent figures show that 1.7% of the time Americans spend listening to audio is devoted to podcasts, and that 15% of Americans – around 39 million people – had listened to a podcast in the last month.

complete article
02/17/2016 Podcast Pioneers: Where Audiences Choose to Listen to the Ads
What would happen if programmers focused their attention on the ads, treating them the same way they treat their shows, with careful crafting to ensure that they, too, entertain. Could this help to reduce the rate of audience opt-out?

Marketers are acutely aware of the need to do things differently.

complete article
02/12/2016 Podcasts Are The New Mommy Blogs
The popularity of mommy blogging exploded about 10 years ago and has been going strong ever since. There are now millions of moms who identify as mommy bloggers and some who do not, but still fall in that category. This is a powerful group of women. Many of them representing brands and products on their blog as a way to supplement or create income. Mommy blogging has grown into a multi-million dollar industry with one report from a few years ago saying there are 3.9 million mom bloggers, but that number is probably much higher now.

complete article
02/10/2016 Student Podcasts on the Rise as Talk becomes the Next Big Thing
A couple of drinks, close friends and some conversation sound like a typical weekend for college students, and Indiana University senior Rob Sherrell is no exception — just do not forget to include a microphone.

complete article
02/08/2016 Five Revenue Strategies From a Million Dollar Podcast
Tell us about your monetization strategy.

We have five main monetization strategies: No. 5, my consulting and speaking. No. 4, we run a mastermind, called Fire Nation Elite, for my listeners who want more access to me and more access to the elite listeners. No. 3 is affiliate income. I do anywhere from $50 to $100,000 per month.

complete article
02/05/2016 71% of All Music Listening Is Now Free, Study Estimates
Approximately what percentage of your music listening is from each of the following sources?

complete article
02/03/2016 How to Attract New Listeners
But for podcasts to scale up, creators need to reach listeners outside of the echo chamber—and enable those listeners to share with their networks.

complete article
02/01/2016 Podcasting is Perfect for People with Big Ideas
Podcasts are certainly growing in popularity. Recent figures show that 1.7% of the time Americans spend listening to audio is devoted to podcasts, and that 15% of Americans – around 39 million people – had listened to a podcast in the last month. And the UK is catching on fast. In late 2014, the BBC announced record figures for podcast downloads of its programmes.

complete article

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