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A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

01/25/2019 NPRs move into podcasting analytics raises privacy concerns
Until recently it has not been easy to measure the success of podcasts, beyond how many people download them—a metric so broad as to be almost useless, much like page views are on the web. In the past year or so, Apple and Spotify have both come out with analytics on their platforms that tell producers how long listeners spent on a podcast, but their systems are proprietary, which means they only share the data they choose to share. So NPR, a podcasting giant in its own right, decided to develop its own open-source podcasting measurement standard, one that anyone can use.

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01/23/2019 Launching Your First Podcast? Follow These Eight Tips For Success
Podcasts are not only popular right now, but they’re also a great way for a business to spread its message in an engaging way. While creating a podcast is open to anyone, however, it’s not necessarily easy. You need to create a show that’s not only interesting and informative, but also attracts a loyal audience that will keep coming back.

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01/21/2019 Direct Communication - Podcasting
As legacy and new digital publishers in the wider world seek to wean their business models from an overreliance on advertising, social platforms, and costly video, the turn is toward developing direct revenue from audiences — subscriptions, paywalls, crowdfunding, memberships, and Rorschach-like blockchain experiments.

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01/19/2019 Going Into 2019, The Publishing Industry Is Excited About Audio
Audiobooks have been a popular sector of the publishing industry for years now thanks to the ubiquity of the smartphone, but 2018 was the year that distribution channels caught up: Google, Walmart, and Instaread all started selling audiobooks within the last year, and Kobo wasn't too far ahead of them.

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01/17/2019 What Will It Take To Get Podcasting To The Next Level?
Podcasting is becoming a popular medium. Monthly US podcast listeners are expected to reach 73 million in 2018, a 10% percent increase from 2017. Googles Zack Reneau-Wedeen predicts that number will double in the next few years, largely due to a currently untapped market of Android listeners.

All told, the US podcast industry generated $314 million in advertising revenue in 2017 and is forecast to grow 28% to $402 million in 2018.

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01/15/2019 Podcasting for Real Estate: Top Tips to Get Started
Greely started in real estate in 2004. By 2014, he realized his marketing was pretty vanilla, and pretty much the same stuff everyone in real estate has been taught to do. That is when he decided to start his own podcasts.

complete article
01/13/2019 Podcasts — when brevity is best
One of the supposed benefits of podcasting is its championing of long-form audio. Why be restricted by the measly slots offered by mainstream radio when, as a podcaster, you can prattle on to your hearts content?


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01/11/2019 To Avoid the Fate of Music Streaming, Podcasts Need to Validate Their Audiences
With so much attention on the evolving music space, you might believe everything fell into place then. However, music platforms still had much to prove before ad dollars moved at the rapid pace of listenership. While listening was happening, the real challenge was proving and measuring it. Because streaming services did not have third-party measurement in place to share with marketers, agencies were not yet comfortable allocating substantial budgets to this emerging medium.

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01/09/2019 Podcasts Are Getting Newsier. Here Are 8 New Ones Worth a Listen.
They were called audioblogs when they started out. They were casual and rambling, the aural equivalent of the diarylike entries posted on WordPress or LiveJournal in the 1990s.

Last decade podcasts became more polished and professional, not to mention profitable — but they stayed away from daily news for the most part.

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01/07/2019 Is podcasting the future of education?
The U.S. is quickly becoming a podcast nation. According to a 2017 survey, nearly 25 percent of Americans — around 68 million — said they listened to podcasts. Forty-two percent were even willing to pay to do so. The largest contingent of podcast listeners (44 percent) are millennials, and that coveted cohort's tuned-in attention has attracted advertisers, whose podcast-generated revenue rose from $69 million in 2015 to $220 million in 2017. In the last four years alone, the popularity of podcast listening has doubled.

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01/04/2019 Podcasting Solutions Provider Releases First Annual Podcast Universe Report
This past year was a breakthrough year for the podcasting industry. Podcasting is rapidly becoming a major component of the global media landscape, with a growth rate of 30% per year.

Podcasting solutions provider, Voxnest released its first annual Podcast Universe Report, which discusses the trends and podcast-related initiatives that occurred in 2018 and what we can expect for 2019.

complete article
01/02/2019 How to Use Podcasts App on Apple Watch
There is finally official Podcast app support on Apple Watch, so you can now sync your favorite iOS Podcasts across both your iPhone and your Apple Watch.

complete article
12/31/2018 Best New Podcasts of 2018
12 binge-worthy podcasts that debuted in 2018

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