A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.

Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.

05/31/2019 Spotify-owned Soundtrap wants to make editing a podcast as easy as using Google Docs
Soundtrap, a music-editing software company owned by Spotify, is launching a new product today that’s specifically designed to make podcast editing easier. The new product, called Soundtrap for Storytellers, is a full, web-based podcast production tool that allows users to record, edit, and master their audio. Its most impressive feature is how simple it’s supposed to make editing: podcasters can just cut words out of an automated transcript of their conversation, and the changes will be automatically reflected in the audio.

The feature is designed to function like Google Docs, says Soundtrap CEO Per Emanuelsson.

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05/29/2019 From Walkman to podcast: Sony Music moves into the podcast business, setting the stage for other music companies
Last Thursday, Variety reported that Sony Music, the global music conglomerate ($7.2 billion in revenue in fiscal 2018), has formed a joint venture with Adam Davidson, the New Yorker staff writer and co-founder of Planet Money, and Laura Mayer, the former executive producer at Stitcher.

The new entity, which has yet to be named, is structured as follows: Sony Music will own 50 percent while Mayer and Davidson each hold 25 percent, with the former taking responsibility of the various business aspects (marketing, sales, distribution, business development, and so on) and the latter two focusing solely on the creative side. According to the Variety writeup, Sony Music is also investing an undisclosed sum.

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05/27/2019 Refresh your podcast playlist with new Autumn releases
Produced and presented by Dan Taberski, who made popular podcasts Finding Richard Simmons and Surviving Y2k, comes Running From Cops. This podcast looks at how the TV series Cops, which turns 30 this year, has influenced America's attitude towards the police. Cops ran for more than 1000 episodes, with the concept of following real police officers with video cameras as they arrest real citizens. It looks set to be a cultural look at criminal justice and the process behind what happens when police and reality television producers collide.

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05/24/2019 The pros, cons and best practices in podcast marketing
Today, while podcasts are small in number and low in overall revenue generation compared to other media, they are still quickly growing in popularity. For this column, I interviewed podcasters, analysts and audio programming experts to learn the best marcom practices for marketers who want to use them.

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05/22/2019 When to use an external microphone or recorder to make your podcasts
You can record your podcast on your iPhone, but what you might not be able to do so easily is make sure that the audio sounds good. Buying a broadcast-quality microphone or a separate audio recorder can bring your podcasting up a level, and there is some hardware that we like.

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05/20/2019 Universal Music Group Partners With Podcaster Wondery
Universal Music Group announced it is expanding its presence in the world of podcasting via a new partnership with indie podcast publisher Wondery. Under the terms of the deal, podcasts produced by Wondery will have access to UMG’s catalogue and its roster of artists.

The podcasts will be available globally on any platform Wondery makes its content available and will help build stories around existing UMG artists, labels and catalog.

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05/17/2019 How entrepreneurs are using podcasts to become thought leaders, empower founders
Podcasts represent only a fraction of the overall marketing channels now deployed by startups, he said, but the trend will continue to grow exponentially as the medium matures.

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05/15/2019 More Younger Consumers Abandoning Radio for Digital-Only Listening On Their Devices: Study
Listeners are moving away from AM/FM radio towards digital-only listening via their mobile devices at an increasingly faster rate, according to data from Edison Research's Share of Ear study, gathered between 2014-2019.

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05/13/2019 What Makes A Great Podcast Studio? Here Is a Hint: You Will Not Be Able To Hear It
When Spotify acquired both Gimlet and Anchor in Feb. 2019, the streaming company was not just getting into the podcast business; it was also diving deeper into the brick-and-mortar studio business.

Last summer, Gimlet and Anchor both opened their own proprietary podcast recording studios in New York City, each serving a vastly different purpose.

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05/10/2019 If Audio Is Hot, How Come Is Not Radio Partying?
While the massive uptick in the popularity of audio seems like it should be good news for traditional broadcast radio, the reality is that much of this resurgence has manifested in the form of podcasts and new forms of tech like smart speakers.

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05/08/2019 How Podcasting Became a Big Business
Spotifys deal to buy Gimlet Media for a reported $230 million in February certified that prerecorded radio is big business. And that figure is drawing new interest to the field.

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05/06/2019 Podcast Trends In 2019 That You Should Know About
2019 has already shaped up to be a huge year for podcasting. With the announcement of the $200M acquisition of Gimlet Media by Spotify, and the release of new subscription platforms like Luminary and Brew, the simple concept of the ability to stream content like talk radio on demand on any device over the internet is finally gaining mass market appeal, more than 10 years after its inception.

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05/03/2019 The podcast industry is growing out of its teen years — and facing a new identity struggle
A tipping point. The latest edition of the Infinite Dial — the long-running digital media study by Edison Research and Triton Digital that also gives us the most reliable podcast audience sizing numbers — is out and, look, you’ve probably heard the major podcast takeaways already.

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05/01/2019 The Pros And Cons Of Internal Company Podcasts
Rarely a day goes by that I do not find myself in a conversation with a client, potential client, or team member about the challenges they face with actively engaging their employees. The topic of employee engagement is certainly not new but the tactics associated with engaging employees continues to evolve. This evolution is spurred on by a variety of factors, including technological innovation, and peoples ability to repurpose existing methods in the employee engagement arena.

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